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Digital After Dark

Digital After Dark

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 Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.Copyright Digital After Dark Economie Marketing et ventes Réussite personnelle
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  • DAD015 - Another Web is Possible with Jon

    DAD015 - Another Web is Possible with Jon
    May 4 2026
    In this episode of Digital After Dark, Andrew and Matt sit down with Jon Crowder — founder of Another Web Is Possible — to explore why the modern web doesn’t have to be manipulative, extractive, or built on dark patterns. Jon shares the pivotal moments that pushed him to create an ethical CRO consultancy, including turning down lucrative but misaligned clients and witnessing industry practices that prioritised short‑term wins over long‑term trust. The conversation dives into:
    • How unethical optimisation harms brands downstream
    • Why trust compounds and manipulation decays
    • The dangers of AI‑driven “abandoned strip mall” digital experiences
    • How businesses accidentally engineer hostile customer journeys
    • Why user empathy is the foundation of meaningful optimisation
    • The misconceptions brands still hold about CRO
    • The importance of building internal experimentation capability
    • Jon’s new platform Experiment OS — a structured, scientific system for research, hypotheses, testing, analysis and decisioning
    • The future of ethical optimisation and why “another web is possible”
    Referenced URLs from the transcript:
    • Another Web Is Possible — https://anotherwebispossible.co.uk (anotherwebispossible.co.uk in Bing)
    • Experiment OS — https://experimentos.io
    • Praxis CRM (free CRM for independents & small agencies) — https://praxiscrm.org
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    1 h et 53 min
  • AT015 - Rockstar Opening Act April 2026

    AT015 - Rockstar Opening Act April 2026
    Apr 19 2026
    In this special “Rockstar Opening Act” edition of Andrew Talks, Andrew shares the tips he submitted for the Adobe Summit 2026 edition of "RockStars". In this presentation, Andrew shares the two most overlooked pillars of digital analytics excellence: data layer accuracy and Adobe Analytics data health validation.

    Andrew breaks down why the data layer is the true source of truth, how schema validation prevents downstream chaos, and the practical steps teams can take to catch issues before they hit production.

    Andrew also reveals how he uses tools, dashboards, trend analysis, and hourly alerts to detect anomalies within minutes, not days.

    Packed with real-world examples, governance insights, and scalable QA techniques, this episode will help you ensure your data works for you!
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    25 min
  • AT014 - From Hits to Insights- Walter’s Journey to Adobe Analytics Champion

    AT014 - From Hits to Insights- Walter’s Journey to Adobe Analytics Champion
    Mar 2 2026
    Episode 14 of Andrew Talks brings you a conversation packed with energy, honesty, and deep industry insight. This time, Andrew sits down with Walter: Personalisation & Analytics Specialist, storyteller at heart, and officially recognised Adobe Analytics Champion for 2025–2026. Together, they explore:
    • Walter’s unconventional path into digital analytics, sparked by the early days of hits and curiosity (“I remember them presenting this data around how people were engaging with websites… I gotta get into that space.” )
    • His leap into Adobe Analytics during the Omniture era: documentation chaos, deep‑end learning, and the grind of early implementations (“The documentation was poor… we had to figure out how to use this thing.” )
    • The massive multi‑app standardisation project that shaped his Adobe Analytics Champion application (“We wanted to redo all our analytics and get our data in a standardized way… boy oh boy, it is a nightmare.” )
    • What it really means to be an Adobe Analytics Champion: the learning, the community, the influence, and the responsibility (“Being a champion is not easy. You gotta put in the hours.” )
    • The future of Adobe Analytics (yes, it’s not dead) and why upcoming changes will surprise the industry (“Just watch out for the next couple of months… very big, impressive changes.” )
    Plus, the two friends share war stories, laugh about implementation nightmares, and dive into a lightning round that reveals Walter’s favourite KPIs, his most‑hated metrics, and the biggest myth in analytics.

    Connect with Walter on LinkedIn: 👉 https://www.linkedin.com/in/walter-sibanda-a1616868/
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    1 h et 12 min
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