Advertising execution is still surprisingly manual. Marketers and agencies juggle fragmented platforms, disconnected data, and countless hands-on tasks. When those systems are stitched together with new AI tools, they can create what Fluency CEO Mike Lane calls a “Frankenstack” of software.

He talks about what it takes to truly automate advertising execution. Rather than simply adding an AI chatbot to existing workflows, Lane argues that companies need an integrated operating system that connects data, media platforms, workflows, and AI agents. The goal isn't automation for its own sake. By taking repetitive execution and error-prone tasks out of the workflow, AI can give marketers more time for strategy—and potentially provide new insights by continuously analyzing performance across an entire advertising portfolio.

For further reading:

Learn more about Fluency: https://www.fluency.inc/

Listen on your favorite podcast app: https://pod.link/1715735755

Is AI really the story of our time—or is humanity?

In this special conversation at the MMA’s CMO & CEO Summit, former OpenAI Head of Go-to-Market Zack Kass joins host Greg Stuart to explore what he calls the “next renaissance”: a future where intelligence becomes abundant, AI agents reshape how consumers make decisions, and marketers must rethink how they create value. Zack argues that AI is not simply another software application—it’s foundational infrastructure that will transform how people work, shop, and interact with brands.

They look at why fears of mass job loss may be overblown, how marketers can identify their place in customers’ “automation boundary,” and why brands need to prepare for a world where AI agents—not humans—may be navigating websites and making purchasing decisions. Zack also shares his optimistic view of technological progress, his concerns about society’s obsession with convenience, and why the future belongs to organizations that understand both human needs and machine intelligence.

For further reading:

The Next Renaissance: AI and the Expansion of Human Potential by Zack Kass

Future MMA events: https://mmaglobal.com/events

Listen on your favorite podcast app: https://pod.link/1715735755

Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery. Plus, why marketers need to think about authority, structure, and narrative consistency and how AI visibility may predict real-world business outcomes like box office revenue.

For further reading:

AI Visibility Startup Emberos Raises $1.2M in Pre-Seed Funding: https://www.adweek.com/media/emberos-ai-justin-inman-funding/

Beyond The Slop: Why AI Brand Visibility Depends On Signal, Not Volume: https://www.forbes.com/councils/forbesbusinesscouncil/2026/03/31/beyond-the-slop-why-ai-brand-visibility-depends-on-signal-not-volume/

Listen on your favorite podcast app: https://pod.link/1715735755