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Death to the Corporate Video

Death to the Corporate Video

De : Guy Bauer
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 Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.2023 Umault. All Rights Reserved. Direction Economie Management et direction Marketing et ventes
Épisodes
  • Make it clear or don’t make it

    Make it clear or don’t make it
    May 4 2026
    Most marketers think they have a creative problem. They don’t. They have a clarity problem. In this episode of Death to the Corporate Video, Guy talks about why clarity is the single most important - and most overlooked - ingredient in effective video ads. Borrowing from Dave Ramsey (“to be unclear is to be unkind”) and filmmaker Errol Morris (“subtlety is for amateurs”), Guy breaks down why confusing ads fail… and why clarity isn’t something you can fix in post - it has to be baked in from the very beginning. If your audience is only giving you half their attention (and they are), your job isn’t to be clever. It’s to be understood. Clear visuals. Clear concepts. Clear dialogue. Or don’t bother.
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    6 min
  • 4 B2B video ad trends for 2026

    4 B2B video ad trends for 2026
    Apr 17 2026
    In this episode of Death to the Corporate Video, Guy Bauer breaks down four major B2B video trends shaping 2026, and what they actually mean for marketers trying to stand out. From the rise of AI-written scripts (and why they’re making everything feel painfully average) to the explosion of Apple-style product launch videos, Guy unpacks how sameness is creeping back into B2B, and how you can use that to your advantage. He also dives into why vertical video is no longer optional and why every company is rapidly becoming a media company, whether they like it or not. Finally, he tackles a surprising shift: creativity in B2B has officially gone mainstream. That’s the good news. The bad news? You can’t win just by being “different” anymore. If you’re trying to punch above your weight, capture attention, and avoid blending into a sea of safe, forgettable content—this episode is your playbook.
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    12 min
  • We're making a movie!

    We're making a movie!
    Jan 22 2026
    Guy Bauer shares why he stepped away from client work to make his first feature film - and how breaking big projects into small tasks makes the impossible doable.
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    8 min
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