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Death to the Corporate Video

Death to the Corporate Video

De : Guy Bauer
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5,99 €/mois par la suite. Des conditions s’appliquent. Annulation mensuelle possible.
Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.2023 Umault. All Rights Reserved. Direction Economie Management et direction Marketing et ventes
Épisodes
  • Why I spent half a million dollars on brand

    Why I spent half a million dollars on brand
    Jul 24 2026
    Brand isn't just a marketing expense. It's one of the best long-term investments you can make as a business owner. In this episode, Guy Bauer steps away from filmmaking and creative direction to talk owner-to-owner about why Umault has invested more than half a million dollars into building its brand over the past seven years. Drawing from his own experience of putting marketing on pause while making his feature film Ana the Cleaner, he explains why strong brands continue generating results long after campaigns end. If you're focused entirely on short-term lead generation, this episode is a reminder that the strongest businesses are built by investing in something people remember long after they've seen it.
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    10 min
  • How to get leads now (2026 edition)

    How to get leads now (2026 edition)
    Jul 13 2026
    If you've ever wished you could flip a switch and instantly generate more leads, this episode is for you. Guy Bauer explains why "getting leads" is the wrong goal, and why leads are actually the byproduct of a disciplined, long-term marketing system. Using Umault's own experience, he shares why it took more than a year to generate the agency's first inbound lead, introduces David C. Baker's water pump analogy for building marketing momentum, and explains why consistency beats quick fixes every time. Then, Guy delivers on the promise with two practical ways to generate leads faster: targeting the 5% of buyers who are already in-market through bottom-of-funnel marketing, and creating one bold, opinionated video that earns attention and fills your pipeline. If you're tired of "get leads fast" marketing promises and want a more realistic framework for building demand, this episode is for you.
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    11 min
  • Stop trying so hard

    Stop trying so hard
    Jun 25 2026

    Videos mentioned in this podcast:

    Oransi

    Googleheimer
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    12 min
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