In this episode of Data Planet, host Emma Davis interviews Mike Barton, Vice President of Corporate Communication and Content Marketing at AudioEye.

They explore how digital accessibility has evolved from a compliance requirement into a core business growth strategy, and why companies that ignore accessibility risk not only legal exposure under frameworks like the ADA and the European Accessibility Act but also significant missed revenue opportunities.

Mike breaks down what digital accessibility actually means in practice, from screen reader compatibility to keyboard navigation and accessible design systems, and explains how AudioEye combines AI-driven automation with expert human audits to identify and resolve accessibility barriers at scale. He also shares how businesses can instantly fix a large percentage of WCAG-related issues through automation while using human-led expertise to address more complex challenges, ultimately improving usability, SEO performance, and customer experience.

AudioEye website: https://www.audioeye.com

In this episode of Data Planet, host Emma Davis interviews Zeb Couch, Chief Revenue Officer of LeadGenius, a global B2B data intelligence company that combines AI and human-in-the-loop research to deliver precise, compliant, and enriched contact data for revenue and marketing teams.

Zeb breaks down how modern go-to-market strategies are failing due to outdated, US-centric data models and explains why international coverage gaps and rigid segmentation are creating major inefficiencies for enterprise sales and RevOps teams.

He also introduces AdGenius, LeadGenius’ activation platform, which connects audience data across channels like LinkedIn, Google, Meta, TikTok, and Reddit to improve targeting, unify attribution, and reduce wasted ad spend across fragmented media ecosystems. Together, these insights reveal how modern revenue teams can improve efficiency, reduce acquisition costs, and build smarter, cross-channel growth systems in an increasingly complex digital landscape.

LeadGenius website: https://www.leadgenius.com/

In this episode of Data Planet, host Emma Davis interviews Keith Zubchevich, President and CEO of Conviva. They explore how businesses are adapting to the rapid rise of AI-driven customer experiences and why real-time measurement is becoming critical to long-term digital success.

Keith shares how Conviva evolved from optimizing streaming video performance for major media companies to helping enterprises monitor and improve AI agent interactions at scale, highlighting the importance of understanding real customer behavior rather than relying solely on traditional funnel models.

The discussion also examines the risks of “silent churn,” where customers abandon frustrating digital experiences without providing feedback, and how reducing friction—even by minutes—can significantly improve conversion outcomes and strengthen long-term customer loyalty.

Conviva website: https://www.conviva.com