Most people starting a podcast focus on the wrong things:

They worry about their equipment, software, and cover art instead of focusing on how to use their show to generate fat stacks of cashola.

Worrying about meaningless things not only halts your progress, but it can make you quit before you even start.

When you start at the end—by focusing on leveraging your podcast to grow your business and boost your positioning—the money rolls in on autopilot.

In this episode, you'll discover how to start at the end for your podcast, how to use it to talk to your perfect clients, and how to become a celebrity in your industry.

Want to unlock endless opportunities with your podcast? Listen now.

Show Highlights Include:

• Why focusing on podcasting equipment, software, and cover art devours your time without generating any kind of return-on-investment (1:20)
• Podcasting's best kept secret for filling your calendar to the brim with your ideal clients (5:33)
• The sneaky "Talk to Winners" strategy that grows your podcast's value, generates more opportunities, and scales your business faster than any other tactic (5:47)
• How the "Client Cartel System" helps you land more high-value clients with your podcast (6:07)
• The "Multiplier Effect' for transforming one good interview into 5 more high-quality conversations with your perfect clients (7:00)
• The single biggest mistake you're making after recording a podcast episode that cripples your return on effort (11:12)

Resources mentioned in today's show:

Are you a driven dad who needs help creating your legacy? Then go wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other driven dads find this show.

If you're not growing, you're dying. Yet too often, entrepreneurs grow their skills — but not their business.

Here's what I mean:

As you evolve your skills, you also need to evolve your client avatars and language you use. Otherwise you'll get stuck working with low-quality clients who don't value what you do.

If you work with these kinds of clients long enough, you'll burn out or your business will die.

In this episode, I'm revealing 3 ways to evolve your marketing and land higher-paying clients.

Show Highlights Include:

• The "Client Avatar Evolution" secret that attracts only the wealthiest clients to your business (4:54)
• The "MKP Review" method that prevents your business from working with soul-sucking clients (5:51)
• How to use "Podcast Journeys" to transform random strangers into your ideal clients (13:12)
• Why reading The Five Love Languages helps you charge your clients more (18:22)

The single easiest, yet most underused skill that drowns you in high-quality and high-paying clients (19:24)

Resources mentioned in today's show:

Write a letter to yourself from 10 years in the future about all the amazing things you've accomplished. And when you're done, share it with me @Riverthan on Instagram and use the hashtag #DWPodcast, so I can take a look and share in your future glory.

Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.

Being the smartest person in the room puts you at a serious disadvantage. You're embarrassed to show weakness. And the pressure is on you to do all the thinking.

When you're always the "team brain," it creates dependent workers who keep you trapped in mediocrity.

To escape mediocrity, you have to find the right people. If you're around the wrong people for too long, you mirror the same behavior.

In this episode, you'll discover why working dumb attracts the people ready to take your vision to the next level.

Show Highlights Include:

• A rich mule's secret for getting around successful, like-minded people. (0:43)
• Why 'working dumb' is the key to creating high-level content. (4:38)
• The life skills about learning they didn't teach you in school. (8:50)
• How to get around the right people with advice Gandhi never shared. (10:19)
• Your three-point formula for transforming your life into constant growth. (12:42)
• The three ways to break free from bad culture and work with people ready to make an impact on the world. (18:13)

Resources mentioned in today's show:

Write a letter to yourself from 10 years in the future about all the amazing things you've accomplished. And when you're done, share it with me @Riverthan on Instagram and use the hashtag #DWPodcast, so I can take a look and share in your future glory.

Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.

Most people never achieve what they want.

But it's not because they're lazy or can't work hard. Some of the hardest workers today are also the poorest among us.

But it doesn't have to be that way. It takes work to "unlearn" all the bad advice you've heard your entire life, but it's possible. And every successful person from a blue-collar background is proof of this.

In this episode, Kyle Newell interviews me and I reveal how you can go from a flailing career you hate to living your dream life.

Show Highlights Include:

• The weird way a traumatic experience can be the springboard to more success than you ever thought possible (7:48)
• How to "hack" your own laziness to create an ultra-successful business without burning out (9:51)
• Why you should sprint towards fear rather than shy away from it (15:55)
• The "Anti-Joe Rogan Approach" to podcasting that won't get you millions of downloads (but will fill your piggy bank to the brim) (18:32)
• The dead simple, yet outlandishly expensive way to make profit-generating opportunities appear out of thin air (22:46)
• How to make out like a bandit doing nothing more than making friends (26:27)
• The "Sampling Secret" for finally figuring out then achieving your dream life (32:14)

Resources mentioned in today's show:

Write a letter to yourself from 10 years in the future about all the amazing things you've accomplished. And when you're done, share it with me @Riverthan on Instagram and use the hashtag #DWPodcast, so I can take a look and share in your future glory.

Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.

Your clients are bombarded by 5,000 ads per day.

They have shorter attention spans than ever before.

And there are more distractions in their front pocket alone than any other time in human history.

So how do you stand out and convince them to fork over their hard-earned cash to you?

You have to become unforgettable. You have to trap them in an ecosystem they can't ignore, where the only way to escape is by paying you.

In today's episode, I'm sharing the exact system I use to make my clients unforgettable so your business can make more money while you work less than ever before.

Show Highlights Include:

• How to "get away" with taking 9 weeks off per year while making more money than ever before (5:40)
• This simple formula will transform you from working your tail feathers off to eek out a living to becoming the most influential leader in your market (7:03)
• Learn how to "ethically stalk" your market so they can't escape you until they pull out their wallets and pay you (7:51)
• Use the "AIDA" formula to penetrate your clients' psyches so they physically can't ignore you (8:48)
• The "Referral 2.0 System" that siphons people to your business when they need you most (11:39)
• 3 tried-and-true methods to make sure your content is found every time someone needs to hire you (11:59)
• Here's how to make your content stick out like a sore thumb so it's not ignored like the other 4,999 ads your clients see every day (16:42)

Resources mentioned in today's show:

Write a letter to yourself from 10 years in the future about all the amazing things you've accomplished. And when you're done, share it with me @Riverthan on Instagram and use the hashtag #DWPodcast, so I can take a look and share in your future glory.

Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.

Something strange happens when you physically write your goals down.

Your brain internalizes it and your subconscious starts working to achieve whatever goals you have.

That is the idea behind an exercise two of my mentors gave me. To write a letter to myself from 10 years in the future.

And it's been one of the most impactful and eye-opening exercises I've ever done.

In this episode, I'm challenging you to write a letter to yourself from 10 years in the future so you can accomplish everything you're meant to accomplish too.

Show Highlights Include:

• The Army Ranger's secret for conquering mountains without breaking a sweat (1:29)
• How to "time travel" to the future so you can give yourself the exact roadmap for accomplishing all your wildest dreams (3:25)
• Want to make an impact that will be felt for hundreds of years? Do this today… (5:38)
• How to set forces in motion that make it impossible to fail by doing this one silly-sounding exercise (6:05)
• The guaranteed way to burn out before getting everything you want in life (6:30)

Write a letter to yourself from 10 years in the future about all the amazing things you've accomplished. And when you're done, share it with me @Riverthan on Instagram and use the hashtag #DWPodcast, so I can take a look and share in your future glory.

Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.

Most people overcomplicate business.

The most successful amongst us aren't smarter or better than us. They're just better at dumbing everything down so anyone can understand it.

In today's episode, I'm joined again by Matt Hudgins so he can share how he helps people make (and keep) more money by simplifying everything.

Show Highlights Include:

• The simple, 4-word question to ask yourself that instantly springs you into action (2:51)
• The single most important thing you can tell your kids before bed every night so their success is inevitable (3:54)
• Are you robbing yourself of success? Find out here… (4:08)
• The "copy and paste" secret that helps you become wildly successful in no time (5:47)
• The brutal truth about why most men wither and rot away into nothing (7:24)
• The completely backwards reason a bronze medal makes you happier than a silver medal (8:49)
• Why you should celebrate that the government's stealing too much of your money (13:22)
• The 3 biggest telltale signs your business will be successful (15:27)
• The subtle mindset shift that helps you scale your business on "god mode" (17:00)

To get your hands on "The 3 Biggest Lead Generation Mistakes Small Businesses Make... And How To Overcome Them All" and learn more about how Matt can help your business make (and keep) more money, head over to https://10xprofitblueprint.com and enter your email.

Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.

Tag me @Riverathan on Instagram and tell me what you learned from this episode.

Too many entrepreneurs feel "guilty" for not working 16 hours per day.

But the truth is, the amount of money you make has nothing to do with how many hours you work if you understand this crucial business secret.

In this episode, I'm joined by Matt Hudgins so he can share this secret with you so you can become ultra successful without becoming a slave to your business.

Show Highlights Include:

• How to get away with working 20 hours per week or less (0:47)
• The trick for playing 132 rounds of golf each year while your business booms (2:20)
• The case for encouraging your children to steal other kids' homework (2:45)
• You'll become more successful than your wildest dreams with only these two things in place (5:43)
• How to finally get that nagging inner voice in your head to shut up (6:32)
• How to leverage vacations to skyrocket your productivity (7:17)
• The counterintuitive way to create more freedom in your life (10:49)
• You'll never be happy if you're always chasing after this one thing (12:27)

To get your hands on "The 3 Biggest Lead Generation Mistakes Small Businesses Make... And How To Overcome Them All" and learn more about how Matt can help your business make (and keep) more money, head over to https://10xprofitblueprint.com and enter your email.

Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review to help other highly-driven dads find this show.

Tag me @Riverathan on Instagram and tell me what you learned from this episode.