Are you underpricing your way to business failure? Hosts Kimberly Daniel and Stephen Lewis tackle the critical topic of pricing strategies that separates thriving entrepreneurs from those barely surviving. This episode of DO GOOD X reveals why so many founders leave money on the table and how pricing psychology affects your bottom line. Discover the science and art behind finding your sweet spot, whether you're selling products or services. Learn from real social entrepreneurs who transformed their businesses by understanding profit margins, negotiating wholesale pricing, and implementing pricing experimentation. If you've ever wondered whether you're charging too much or too little, this conversation offers practical frameworks for sustainable business growth and long-term profitability.

What You Will Learn in this Episode:

✅ How to identify if your pricing strategy is causing burnout by forcing you to overwork and over-deliver just to keep your business afloat, and what signs indicate your prices are either too low or too high for sustainable business growth.

✅ The essential elements of effective pricing for entrepreneurs, including understanding your actual costs, evaluating the value-based pricing of outcomes you create for customers, and determining if your pricing supports paying yourself and building a team.

✅ Practical pricing experimentation techniques used by successful social entrepreneurs, from leveraging wholesale pricing to reduce costs, to creating B2B versus B2C pricing models that match what your customers are willing to pay.

Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.

TIMESTAMPS:

00:00 Pricing challenges that determine whether entrepreneurs survive or thrive

03:26 Core elements of sustainable pricing strategy including costs and customer value

04:21 Evaluating pricing and knowing your costs, experimenting with prices

07:59 Competitive pricing example: entering markets with lower prices as a strategy

09:35 Real founder stories: Kit's wholesale pricing discovery and cost reduction tactics

12:31 Final thoughts on pricing experimentation as a learning journey for your business

KEY TAKEAWAYS:

💎 Pricing isn't fixed forever. As the economy shifts, inflation rises, and your business evolves, regular price adjustments are essential. Think of your pricing as an ongoing experiment, continuously refining it based on market conditions and customer feedback.

💎 Understanding the complete cost structure beyond just production is critical. Factor in your time, energy, supply chain expenses, and delivery costs. Many founders fail because they don't account for operational expenses when setting their profit margins.

💎 Industry patterns matter, but so does differentiation. Research what competitors charge in your sector, but don't be afraid to price strategically lower to enter markets or higher when offering environmentally responsible products that create additional value for conscious consumers.

RESOURCES MENTIONED:

DO GOOD X - Website

DO GOOD X Start Up Accelerator

DO GOOD X - LinkedIn

Connect with Hosts:

Kimberly Daniel LinkedIn

Today’s focus is social impact entrepreneurship as hosts Kimberly Daniel and Stephen Lewis of the DO GOOD X podcast revisit their conversation with William McNeely, founder of Do Greater Charlotte. This powerful episode explores how a life-threatening diagnosis led to a purpose-driven business serving underserved communities. McNeely shares his journey from Apple executive to nonprofit leader, revealing how his lung transplant experience clarified his mission to create lasting change through educational technology and youth empowerment. Learn how Do Greater built an innovation lab using an earned revenue model, partnered with corporate sponsors, and created sustainable community development programs that serve over 400 youth annually while generating revenue through memberships and event rentals.

What You Will Learn in this Episode:

✅ How to develop a mission-driven leadership approach that combines venture capital strategies with social enterprise principles to attract individual investors and build brand reputation in your community.

✅ Practical strategies for creating an earned revenue model that generates sustainable funding while keeping programs free for underserved communities.

✅ The importance of listening to your target audience by involving youth in designing spaces and programs, ensuring your nonprofit organization truly meets community needs while building authentic stakeholder engagement.

Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.

TIMESTAMPS:

00:00 Exploring entrepreneurial journey challenges for purpose-driven business leaders

04:40 William McNeely shares his story of a lung transplant diagnosis, and a perspective shift led him to found Do Greater Charlotte

09:20 Evolution from an innovation lab truck to a permanent 8,000-square-foot creative technologies space

13:27 Nonprofit branding strategies, building corporate partnerships, and venture capital

17:37 Essential advice for starting a nonprofit organization

KEY TAKEAWAYS:

💎 Perspective shifts during crisis can reveal your true calling. McNeely's two-week prognosis became the catalyst for creating Do Greater Charlotte, demonstrating that setbacks can be invitations to discover purpose-driven work that leaves lasting community impact.

💎 Treating your nonprofit like an educational technology startup attracts different funders by developing professional pitch decks and targeting high-net-worth individual investors before pursuing corporate grants. Do Greater Charlotte secured 70% of the initial funding from venture-minded donors.

💎 Earned revenue sustainability protects mission-building adult memberships, coffee shop sales, and event rentals at the innovation lab, which generates consistent funding that keeps all youth empowerment programs completely free for students.

ABOUT THE GUEST:

William McNeely is a distinguished entrepreneur and non-profit executive with a storied career, including a pivotal role as a Market Development Executive at Apple. He is the visionary founder of Do Greater, Inc., where he has fostered a dynamic community dedicated to nurturing the next generation of creative leaders through cutting-edge technology, inspiring creative spaces, and a robust community network.

At the heart of his initiatives is the Creative Lab platform, which equips youth and young adults with critical skills in design thinking, digital creativity, and entrepreneurship. William's entrepreneurial drive is further evidenced by his successful launch of multiple businesses. His personal story is one of extraordinary resilience, highlighted by his recovery from a double lung transplant, reinforcing his...

Stillness, sound therapy, and faith are essential tools for entrepreneurs seeking clarity, resilience, and sustainable business growth.

In this powerful episode of the DO GOOD X Podcast, hosts Kimberly Daniel and Stephen Lewis sit down with Ottavia “Tay” Lang, sound therapist, wellness educator, and founder of Dear Life Chat, to explore the transformative role of stillness in entrepreneurship. Tay shares her deeply personal journey—from homelessness and chronic stress to discovering sound therapy as a pathway to healing, clarity, and purpose. Together, they unpack how nervous system regulation, silence, and intuition help founders navigate high-pressure environments without burning out. This conversation invites entrepreneurs to rethink hustle culture and embrace faith, rest, and embodied wisdom as strategic tools for leadership and sustainable impact.

What You’ll Learn in This Episode:

✅ Why slowing down is essential for entrepreneurial clarity and resilience

✅ How sound therapy supports nervous system regulation and emotional health

✅ The connection between faith, intuition, and sustainable leadership

✅ Simple daily practices founders can use to reconnect with stillness

Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.

TIMESTAMPS:

00:00 Welcome to the DO GOOD X Podcast

01:20 Hustle culture vs. slowing down in entrepreneurship

02:34 Introducing guest Ottavia “Tay” Lang

04:42 What is sound therapy and how does it work?

06:14 When slowing down became a necessity, not a choice

10:45 What happens when we ignore our body’s signals

12:32 Resistance to stillness in high-stress professions

14:37 How sound therapy helps the body release tension

16:51 Stillness as a gateway to clarity and self-awareness

19:15 Building a business rooted in purpose, faith, and rest

22:51 One simple practice founders can start today

25:00 How to experience sound therapy for the first time

26:23 Rebuilding trust in intuition through silence

30:01 “Off the Cuff” rapid-fire reflections

37:44 Final reflections and closing

KEY TAKEAWAYS:

💎 Chronic stress silently accumulates in the body and must be addressed intentionally

💎 Stillness is not weakness—it’s a leadership advantage

💎 Sound therapy can support emotional regulation and clarity

💎 Sustainable businesses require founders to care for their nervous systems

RESOURCES:

Dear Life Chat – Holistic Wellness Platform

Ottavia "Tay" Lang - LInkedIn

5D Matrimony Tay Lang – Sound Therapy Album

DO GOOD X - Website

DO GOOD X - Podcast

DO GOOD X - LinkedIn

DO GOOD X - YouTube

DO GOOD X - Spotify