Are you underpricing your way to business failure? Hosts Kimberly Daniel and Stephen Lewis tackle the critical topic of pricing strategies that separates thriving entrepreneurs from those barely surviving. This episode of DO GOOD X reveals why so many founders leave money on the table and how pricing psychology affects your bottom line. Discover the science and art behind finding your sweet spot, whether you're selling products or services. Learn from real social entrepreneurs who transformed their businesses by understanding profit margins, negotiating wholesale pricing, and implementing pricing experimentation. If you've ever wondered whether you're charging too much or too little, this conversation offers practical frameworks for sustainable business growth and long-term profitability.

What You Will Learn in this Episode:

✅ How to identify if your pricing strategy is causing burnout by forcing you to overwork and over-deliver just to keep your business afloat, and what signs indicate your prices are either too low or too high for sustainable business growth.

✅ The essential elements of effective pricing for entrepreneurs, including understanding your actual costs, evaluating the value-based pricing of outcomes you create for customers, and determining if your pricing supports paying yourself and building a team.

✅ Practical pricing experimentation techniques used by successful social entrepreneurs, from leveraging wholesale pricing to reduce costs, to creating B2B versus B2C pricing models that match what your customers are willing to pay.

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TIMESTAMPS:

00:00 Pricing challenges that determine whether entrepreneurs survive or thrive

03:26 Core elements of sustainable pricing strategy including costs and customer value

04:21 Evaluating pricing and knowing your costs, experimenting with prices

07:59 Competitive pricing example: entering markets with lower prices as a strategy

09:35 Real founder stories: Kit's wholesale pricing discovery and cost reduction tactics

12:31 Final thoughts on pricing experimentation as a learning journey for your business

KEY TAKEAWAYS:

💎 Pricing isn't fixed forever. As the economy shifts, inflation rises, and your business evolves, regular price adjustments are essential. Think of your pricing as an ongoing experiment, continuously refining it based on market conditions and customer feedback.

💎 Understanding the complete cost structure beyond just production is critical. Factor in your time, energy, supply chain expenses, and delivery costs. Many founders fail because they don't account for operational expenses when setting their profit margins.

💎 Industry patterns matter, but so does differentiation. Research what competitors charge in your sector, but don't be afraid to price strategically lower to enter markets or higher when offering environmentally responsible products that create additional value for conscious consumers.

RESOURCES MENTIONED:

DO GOOD X - Website

DO GOOD X Start Up Accelerator

DO GOOD X - LinkedIn

Connect with Hosts:

Kimberly Daniel LinkedIn