DAD015 - Another Web is Possible with Jon

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DAD015 - Another Web is Possible with Jon

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In this episode of Digital After Dark, Andrew and Matt sit down with Jon Crowder — founder of Another Web Is Possible — to explore why the modern web doesn’t have to be manipulative, extractive, or built on dark patterns. Jon shares the pivotal moments that pushed him to create an ethical CRO consultancy, including turning down lucrative but misaligned clients and witnessing industry practices that prioritised short‑term wins over long‑term trust. The conversation dives into:

How unethical optimisation harms brands downstream
Why trust compounds and manipulation decays
The dangers of AI‑driven “abandoned strip mall” digital experiences
How businesses accidentally engineer hostile customer journeys
Why user empathy is the foundation of meaningful optimisation
The misconceptions brands still hold about CRO
The importance of building internal experimentation capability
Jon’s new platform Experiment OS — a structured, scientific system for research, hypotheses, testing, analysis and decisioning
The future of ethical optimisation and why “another web is possible”

Referenced URLs from the transcript:

Another Web Is Possible — https://anotherwebispossible.co.uk (anotherwebispossible.co.uk in Bing)
Experiment OS — https://experimentos.io
Praxis CRM (free CRM for independents & small agencies) — https://praxiscrm.org

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