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Culture From the Heart

Culture From the Heart

De : Darrell Amy and Larry Levine
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Welcome to the Culture from the Heart Podcast, on the From the Heart Business Network. In a business world where employees and customers crave authenticity and trust, hosts Larry Levine and Darrell Amy are on a mission to find and showcase heart-centered executives and the companies they lead. This show features inspiring conversations with a visionary leader that’s bringing heart into the workplace—empowering employees, serving their clients, and uplifting communities--all to create true success. This is Culture from the Heart! The movement starts here.Copyright 2025 Economie Management Management et direction
Épisodes
  • Culture Is Your Secret Weapon featuring Mike Sullivan

    Culture Is Your Secret Weapon featuring Mike Sullivan
    Oct 20 2026
    In this episode of the Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Mike Sullivan, president and CEO of The LOOMIS Agency, a Dallas-based challenger brand advertising agency, and co-author of The Voice of the Underdog. Mike believes culture from the heart begins with honesty, intentionality, and leadership behaviors that reflect the values an organization claims to stand for. At LOOMIS, transparency, communication, integrity, collaboration, and hard work create an environment where people can do their best work.Mike shares how intentional leadership and clearly defined values support a high-performance, high-velocity culture. From documenting the agency's purpose and values to using simple practices like asking, “What's the committed action?”, he explains how communication and accountability help teams move quickly without creating unnecessary confusion. He also discusses his personal leadership journey, learning to manage his reactivity, practice mindfulness, listen more carefully, and recognize the influence his behavior has on others.The conversation also explores why culture is a powerful competitive advantage. Mike recalls walking away from a significant client opportunity after discovering that the prospective client had treated younger team members disrespectfully. Although the decision meant sacrificing potential revenue, it strengthened trust within the agency. Drawing from his experience with challenger brands, Mike explains why businesses cannot simply outspend their competitors or imitate industry leaders. Instead, lasting differentiation comes from aligning company culture, brand promises, and customer experiences. When organizations genuinely live their values, they build stronger relationships, greater loyalty, and brands that competitors cannot easily replicate.KEY TAKEAWAYSCulture is defined by actions, not slogans. An honest culture requires leaders to demonstrate their values consistently through their decisions, behaviors, and relationships.Clarity and communication support high performance. Documenting values, encouraging transparency, and establishing clear committed actions help teams move faster while reducing confusion.Strong leadership starts with self-awareness. Leaders must recognize how their reactions and behaviors affect others. Learning to pause, listen, and respond thoughtfully creates room for better ideas.Protecting culture sometimes requires sacrifice. Walking away from misaligned clients or opportunities may cost revenue, but it can strengthen employee trust and protect long-term relationships.Culture is a competitive advantage. Challenger brands cannot always outspend larger competitors, but they can differentiate themselves through the way they behave, serve customers, and live their values.Great brands are built from the inside out. When company culture aligns with brand promises and customer experiences, businesses create meaningful connections, stronger loyalty, and lasting differentiation.QUOTES“It's what you do, it's not what you say.”“If it's not written, it's not real.”“What's the committed action?”“Culture costs you something.”“You've gotta stand for something, and if you stand for something, that means that you stand against something else.”“They've gotta out-think, not outspend the competition.”“The richer the culture, the more durable the brand.”Learn more about Darrell and Larry.Darrell’s LinkedIn: https://www.linkedin.com/in/darrellamy/Larry’s LinkedIn: https://www.linkedin.com/in/larrylevine1992/Connect and learn more from Mike Sullivanhttps://www.linkedin.com/in/mikesullivanatloomis/FOLLOW THE CONVERSATION:Behind every heart-centered company is a heart-centered leader. We want the world to hear their stories. Recognize the leaders building culture from the heart here: https://culturefromtheheart.com/NominateYourCEOReady to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.https://sellingfromtheheart.net/hiringUnlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!https://www.learnit.com/lp/cultureStop gambling on interviews. Combine analytics with a sales recruiting system to screen out non-performers so you only interview candidates that can become great salespeople.https://hiringguide.salesindex.ai/
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    28 min
  • Generosity Builds Culture featuring Micah Lacher

    Generosity Builds Culture featuring Micah Lacher
    Oct 13 2026

    In this episode of the Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Micah Lacher of Anchor Investments, a Nashville-based real estate investment company pursuing a vision of becoming America’s most generous real estate company, believes culture from the heart begins with truly knowing the people on your team. He sees employees as people first, not simply job titles, and extends that care to their spouses and children.


    Micah shares how generosity has become part of both the culture and mission of Anchor Investments. The company connects everyday work to a larger purpose, using business success to support nonprofit and kingdom-focused efforts. The conversation also explores in-person mentorship, learning the work before relying on AI, and using EOS to create structure, accountability, and clear values such as Give It Away, aggressive learning, drive, and team over self.


    Micah also explains how his personal story shaped his commitment to generosity. Growing up watching his mother work tirelessly through financial hardship gave him a desire to give if he was ever entrusted with resources. Today, he sees business not simply as a financial engine, but as a calling, and encourages leaders to treat generosity like a muscle that grows stronger through consistent practice.


    KEY TAKEAWAYS

    • People want to be known beyond their job title. Heart-centered leadership means understanding what is happening in employees’ lives and recognizing that work affects their families too.
    • Generosity can become part of company culture. Anchor intentionally gives to employees, their families, nonprofit partners, and communities rather than treating generosity as something separate from the business.
    • Connect everyday work to a bigger mission. Employees are more likely to see meaning in difficult or routine work when leaders consistently show them how their contribution creates a larger impact.
    • Strong culture needs structure and accountability. EOS helped Anchor clarify expectations, organize meetings, establish priorities, and create accountability while protecting the team from constant distractions.
    • Business can become a platform for purpose. Micah’s perspective shifted from seeing the company merely as a financial engine to viewing the marketplace itself as a meaningful calling.
    • Generosity grows through practice. Micah describes generosity as a muscle that becomes stronger and more natural the more you exercise it.

    QUOTES

    • “I think human beings want to be known.”
    • “We are trying to build a different workplace.”
    • “We’re just trying to be radically generous.”
    • “You still have to learn how to do the work.”
    • “Being generous gives me so much purpose.”
    • “The marketplace is a great calling.”
    • “Generosity’s a muscle.”

    Learn more about Darrell and Larry.

    Darrell’s LinkedIn: https://www.linkedin.com/in/darrellamy/

    Larry’s LinkedIn: https://www.linkedin.com/in/larrylevine1992/


    Connect and learn more from Micah Lacher

    https://www.linkedin.com/in/micah-lacher-1366151/


    FOLLOW THE CONVERSATION:


    Behind every heart-centered company is a heart-centered leader. We want the world to hear their stories. Recognize the leaders building culture from the heart here:

    https://culturefromtheheart.com/NominateYourCEO


    Ready to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.

    https://sellingfromtheheart.net/hiring


    Unlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!

    https://www.learnit.com/lp/culture


    Stop gambling on interviews. Combine analytics with a sales recruiting system to screen out non-performers so you only interview candidates that can become great salespeople.

    https://hiringguide.salesindex.ai/
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    27 min
  • How Culture Survives Growth featuring John Sansoucie

    How Culture Survives Growth featuring John Sansoucie
    Sep 15 2026
    In this episode of the Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined John Sansoucie, Chairman and CEO of CogNet, shares what he has learned from growing the business from roughly 67 employees to around 670 while working across continents and cultures. For John, preserving culture through growth starts with communication. Leaders must over-communicate strategy, stay visible, measure what matters, and make sure employees understand both where the company is headed and how they contribute.The conversation also explores how to build a genuine family atmosphere across cultural and geographic boundaries. John emphasizes listening, participation, and understanding what matters to employees rather than defining culture entirely from the top down. At the heart of CogNet’s philosophy is a simple belief: the people are the product. That means investing in training, development, wellbeing, and long-term relationships while helping American and Indian teams better understand one another.John also discusses the challenge of maintaining culture while introducing new leadership, new ideas, and AI. Technology can create opportunity, but it can also disrupt the way people work, making clear communication even more important. His advice is to keep a pulse on the people, combine institutional knowledge with fresh perspectives, communicate change repeatedly, and protect the human relationships that made the organization successful in the first place.KEY TAKEAWAYSCulture becomes more intentional as a company grows. What happens naturally with a small team requires communication, measurement, and leadership involvement at scale. Leaders must listen to employees instead of designing culture entirely from the top down. Participation and connection reveal what truly matters to the people inside the organization. People are the foundation of the business. Training, development, wellbeing, and long-term relationships are investments in the company's most important asset. Cross-cultural leadership requires understanding in both directions. Strong partnerships emerge when employees and customers learn how the other side communicates, works, and lives. Outsourcing works best when outsourced employees are treated as part of the client's team. Real relationships, clear responsibilities, and honest expectations create stronger collaboration. Growth, new leadership, and AI all require over-communication. When the organization changes, leaders must repeatedly explain where the company is going and why. QUOTES“Our product is our people, period.” “Listen a little bit is a big one.” “You’ve got to allow both cultures to exist.” “We don’t just teach topic. We teach culture and who we are.” “This is your team. They just happen to work for me.” “Pay attention and keep your pulse on the culture and the people.” Learn more about Darrell and Larry.Darrell’s LinkedIn: https://www.linkedin.com/in/darrellamy/Larry’s LinkedIn: https://www.linkedin.com/in/larrylevine1992/Connect and learn more from John Sansouciehttps://www.linkedin.com/in/john-sansoucie-033b20/FOLLOW THE CONVERSATION:Behind every heart-centered company is a heart-centered leader. We want the world to hear their stories. Recognize the leaders building culture from the heart here: https://culturefromtheheart.com/NominateYourCEOReady to begin realizing the full potential of your sales team? Hire Great Salespeople with Confidence. SCHEDULE YOUR EXECUTIVE BRIEFING.https://sellingfromtheheart.net/hiringUnlock The Power of Team Growth with Learnit’s Live Training Platform. CLAIM your 45-day trial of unlimited training now!https://www.learnit.com/lp/cultureStop gambling on interviews. Combine analytics with a sales recruiting system to screen out non-performers so you only interview candidates that can become great salespeople.https://hiringguide.salesindex.ai/
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    25 min
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