In this episode, I sit down with Trevor Young, communications strategist, PR maestro and author, to talk about leadership, visibility and reputation before and after a crisis.

We look at why the strongest asset you have isn’t just your response - it’s your connected brand - and why leaders who show up early are better positioned when things go wrong.

If you’ve ever thought building a personal brand is a ‘nice to have’, this episode will challenge you.

This is the podcast you break in case of emergency.

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Connect with Trevor:

LinkedIn: Trevor Young | LinkedIn
Website: www.trevoryoung.me
Blog: www.prwarrior.com
Newsletter: Earn the Right | Trevor Young | Substack

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

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See omnystudio.com/listener for privacy information.

In this episode, I’m joined by Amanda Coleman, one of the UK’s most respected crisis communications leaders and the former Head of Corporate Communications for Greater Manchester Police.

Amanda shares what it was like managing communications through the Manchester Arena attack in 2017, from the first call through to the long tail of recovery, and the lessons that stay with her nearly a decade on.

We explore trauma-informed communication, the pressure leaders face in the moment, and what really matters when everything is moving fast and under scrutiny.

This is the podcast you break in case of emergency.

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Connect with Amanda:

LinkedIn: Amanda Coleman | LinkedIn
Website: www.amandacolemancomms.co.uk

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

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See omnystudio.com/listener for privacy information.

You don’t ever want to find yourself in a crisis, but the reality is, you just might.

In this episode, I sit down with investigative journalist and seasoned broadcaster Tara Cassidy to understand how a crisis unfolds from the newsroom.

Together, we unpack what frustrates journalists most when organisations go silent, miss deadlines or try to manage the story, and what helps in those critical first hours when everyone is under pressure.

From verification and deadlines to empathy and accountability, this is a candid look at how crises are questioned, challenged and reported on in real time.

This is the podcast you break in case of emergency.

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Connect with Tara:
LinkedIn: Tara Cassidy | LinkedIn
ABC News: Tara Cassidy - ABC News

Get in touch with Sarah:
Learn more at www.bespokenagency.com.au
You can also reach out on LinkedIn

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See omnystudio.com/listener for privacy information.