In this episode of Creative Development with IFC, Makhtar Diop sits down with world champion freediver Vitomir Maričić, a man who pushes the limits of human endurance - including setting the Guinness World Record for the longest breath-hold at an astonishing 29 minutes and 3 seconds.

Freediving is one of the world's most extreme sports. With no oxygen tanks and no room for error, athletes descend hundreds of feet below the ocean's surface on a single breath. Vitomir shares what it takes, physically and mentally, to survive and excel in such a high-stakes environment, and how that discipline shapes his approach to life and business.

The conversation also explores Vitomir's deep commitment to ocean conservation and the urgent need for responsible action to protect marine ecosystems.

In conversation with IFC Managing Director Makhtar Diop, Wynton Marsalis – award winning trumpeter and the Managing and Artistic Director of Jazz at Lincoln Center – reflects on how culture and education strengthen people and communities. Drawing on his journey from New Orleans to the world stage, he discusses legacy, mentorship, and global collaboration - highlighting how the arts contribute to social cohesion and economic opportunity.

In this episode of Creative Development with IFC, the most decorated 100-meter sprinter of all time, Shelly-Ann Fraser-Pryce, joins Makhtar Diop for a powerful conversation on speed, purpose, and legacy. Reflecting on an extraordinary 18-year career- from her early days on the track in Jamaica to becoming one of the greatest athletes in history - Shelly-Ann shares how discipline, faith, and community shaped her path.

Now stepping into her next chapter, she discusses life beyond the track, empowering future generations through the Pocket Rocket Foundation and embracing entrepreneurship with her new haircare brand, AFIMI.