Should you be creating content?

It feels like everywhere we turn, we’re being told we need to regularly pump out content to attract more clients.

And yet many creatives I talk to feel stuck when it comes to content.

They overthink it.

Or they post a couple of times and they decide it’s not for them.

But the reality is that most creatives don’t have a content problem.

They have a clarity problem.

In this 100th episode of Creative Courage, Chris Do returns for a conversation that goes way deeper than ‘how to get more followers’.

We talk about what people are missing when it comes to content, the first mistakes people make, why so much content gets ignored, and what stops people from sticking around.

We didn’t agree on everything… which made this one of the most valuable conversations I’ve had in a long time.

Covered in this episode:

• Should every creative business owner be making content?
• The first content mistakes most people make.
• How to overcome the internal blockers that stop you posting.
• What really makes people buy (and what doesn’t).
• Why there’s more to content than marketing.
• The missing “thread” in most content.
• And more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT

Chris Do on LinkedIn - https://www.linkedin.com/in/thechrisdo/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

Should you run your business solo? Or is it better to build an agency?

It’s a question I hear often from creative business owners.

You started your business for more freedom and flexibility.

But somewhere along the way, things changed, and you end up with less freedom than you’d get from a 9 to 5 job.

In this episode, I’m joined by Shoaib Ahmed, who’s lived the agency life, and as a solopreneur. He built an agency doing £30k months with a full team, but realised he could never truly switch off.

So he burnt it down and went all in on his freelance business, where he specialises in helping people build their personal brand.

We break down the trade-offs between staying solo and building an agency and how to find real freedom in your business.

If you’ve ever felt torn between scaling up and simplifying, this is for you.

Covered in this episode:

• The symptoms you’re building the wrong size business.
• The ‘freedom trap’ most creatives fall into.
• How to make a solo business work without doing everything yourself.
• What people never measure when they talk about freedom.
• How to structure your business so you can take time off.
• The one thing more important than client acquisition that most creatives miss.
• How to build trust and win business without constant outreach.
• What most LinkedIn content gets wrong.
• How to know when it’s time to change your business.
• And more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT

Shoaib Ahmed on LinkedIn - https://www.linkedin.com/in/shoaibahmed21

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts -

https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV

If you want 2026 to be a 10/10 year, you don’t need resolutions.

And you don’t need SMART goals.

In 2025, I wrote a book, hit 100 podcast episodes and launched a new coaching programme, all while running my multiple six-figure coaching business (and still took two months off).

And in this episode, I’m sharing the 3-step process I followed to make this happen. This is the same process I use with my clients to turn vague intentions into measurable results.

If you want 2026 to be a year you can look back on and be proud of, this episode will give you the exact framework to make that happen.

Covered in this episode:

• Why goals often fail.
• How to get clear on what you actually want.
• Mapping out the exact actions you need to take next year.
• How to keep yourself from giving up on your goals halfway through the year.
• Why SMART goals don’t work for most creatives and what to use instead.
• Why it’s easier to show up for clients than for yourself and how to fix it.

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV