This week on Cowboy Shit, we’re joined by Ted Harbin, one of the most respected and recognizable voices in rodeo journalism.

Ted is one of only eight media professionals honored by both the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA), earning the PRCA Media Award for Excellence in Print Journalism in 2010 and the WPRA Media Award in 2014. With more than two decades in the newspaper business, his career has spanned small-town weeklies, major dailies, and ultimately the founding of TwisTed Rodeo, a media relations company dedicated to the sport.

His work has appeared in hundreds of newspapers and publications including Western Horseman, Texas Monthly, WPRA Magazine, and Chatter Magazine. Ted has served as media director for countless rodeos and stock contractors and has been a publicist for dozens of cowboys and cowgirls.

In this episode, we talk about the evolution of rodeo media, the importance of authentic storytelling, and why the written word still matters in Western culture.

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We’re coming to you straight from the National Finals Rodeo in Las Vegas with a true legend of the sport, Cody Custer.

Cody shares his incredible journey from starting out on bulls at just 13 years old, to dominating the sport with six straight NFR qualifications, and capturing the 1992 PRCA World Championship. We dive into one of the most iconic rides in NFR history and what it took to push the limits at the highest level.

He also opens up about the injuries, the comeback, and what it meant to return to the NFR in the late ’90s, along with winning Cheyenne Frontier Days in 1999. Plus, he is a founding PBR member, and his continued impact on the next generation through coaching and rodeo education.

Recorded in the heart of Vegas during the NFR, this episode is packed with grit, history, and raw rodeo storytelling you won’t want to miss.

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It's been a minute, so let's catch up and chat about the PBR Canada Finals happening this weekend in Edmonton. This is an episode of straight bullsh!tting with the boys. We hope you enjoy it!

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This is the episode to listen to on your way to the CFR! Ted got a chance to talk to Amanda Frigon, the Fair Director for the Explore Edmonton Corporation. She plays a major role in the CFR and broke down all the logistics for us! As well as what changes they are making for this year to make it even better.

No better way to get into the CFR spirit!

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A ranch-raised cowgirl, she lives at the crossroads of tradition and creativity, just as at home horseback on her family’s heritage ranch as she is lighting up some of Canada’s biggest stages. Grounded in the values of grit and hard work, Morgan brings the lessons of ranch life into her music career, delivering a fresh, authentic voice to the industry. Welcome to the show Morgan Klaiber!

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This week on Cowboy Shit, we sit down with Shawn Wiese, a cowboy whose story runs deeper than the rodeo arena. Growing up in a farming and ranching family in Southeast Texas, Shawn carried his roots into a 15-year bull riding career, with 12 years spent in the Professional Rodeo Cowboys Association. But his legacy didn’t stop there.

Shawn became a trailblazer in the business side of Western sports, founding XD Sports, where he pioneered corporate partnerships that brought household names like Monster Energy, Yeti, and Levi’s into bull riding. He later launched Vexil Brand, a Western lifestyle clothing company that embodies grit, authenticity, and the cowboy way of life. Alongside his ventures, he raises registered Brahman cattle through Vexil Cattle Co., continuing his deep connection to ranching heritage.

Tune in as Shawn shares stories from the rodeo road, lessons from building two successful brands, and his vision for keeping the Western lifestyle alive for generations to come.

It's been a minute! Did you miss us? Because we missed you. It's our 200th episode celebration, and we wanted to craft up a great episode for all of you. We got to catch up with the one and only Ian Munsick at the Calgary Stampede this year. He recently headlined at the Cheyenne Frontier Days and released a collection with our friends at Montana Silversmith. Ted and special guests Matt Korchinski and Dustin Edwards also caught up after a crazy few weeks on the rodeo trail. You won't want to miss a minute of this episode!

Thank you all for supporting us through 200 Cowboy Shit episodes; here's to 200 more!

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Only 10 days until the Calgary Stampede kicks off! So naturally, we had to sit down with Stampede CEO Joel Cowley. Ted and Joel dive into the rich history of the Stampede in Calgary, the addition of breakaway roping, progress on the BMO Centre, whether the $100,000 prize money is making a comeback, and what Joel values most in his role.

And believe it or not, that’s just the beginning.

Don’t miss this one.

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