This week on Cowboy Shit, we’re joined by Ted Harbin, one of the most respected and recognizable voices in rodeo journalism.

Ted is one of only eight media professionals honored by both the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA), earning the PRCA Media Award for Excellence in Print Journalism in 2010 and the WPRA Media Award in 2014. With more than two decades in the newspaper business, his career has spanned small-town weeklies, major dailies, and ultimately the founding of TwisTed Rodeo, a media relations company dedicated to the sport.

His work has appeared in hundreds of newspapers and publications including Western Horseman, Texas Monthly, WPRA Magazine, and Chatter Magazine. Ted has served as media director for countless rodeos and stock contractors and has been a publicist for dozens of cowboys and cowgirls.

In this episode, we talk about the evolution of rodeo media, the importance of authentic storytelling, and why the written word still matters in Western culture.

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We’re coming to you straight from the National Finals Rodeo in Las Vegas with a true legend of the sport, Cody Custer.

Cody shares his incredible journey from starting out on bulls at just 13 years old, to dominating the sport with six straight NFR qualifications, and capturing the 1992 PRCA World Championship. We dive into one of the most iconic rides in NFR history and what it took to push the limits at the highest level.

He also opens up about the injuries, the comeback, and what it meant to return to the NFR in the late ’90s, along with winning Cheyenne Frontier Days in 1999. Plus, he is a founding PBR member, and his continued impact on the next generation through coaching and rodeo education.

Recorded in the heart of Vegas during the NFR, this episode is packed with grit, history, and raw rodeo storytelling you won’t want to miss.

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It's been a minute, so let's catch up and chat about the PBR Canada Finals happening this weekend in Edmonton. This is an episode of straight bullsh!tting with the boys. We hope you enjoy it!

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