In this episode of Connected Thinking, Niamh Green, Account Director at SEEN Connects, sits down with Tom Fenwick-Smith, Senior Conceptual Creative & Strategy Social Lead at VodafoneThree.

With a career spanning film, digital and social, Tom brings a unique perspective on how storytelling, culture and technology intersect. After helping make Three the most engaged telecoms brand on UK social, Tom has been pivotal to the VodafoneThree merger and building their social strategy.

As the creator economy continues to grow rapidly, this conversation explores why audiences are increasingly seeking connection and how brands can respond through more culturally relevant, social-first strategies.

Together, they discuss:
→ Why audiences are craving human connection
→ What a good creator brief looks like
→ The power of sharing relatable stories
→ How brands can move beyond ads to create engaging content

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

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Tom Fenwick-Smith: https://www.linkedin.com/in/tomfenwicksmith/

Niamh Green: https://www.linkedin.com/in/niamh-green-925704125/

In this episode of Connected Thinking, Liv Kerr, our Account Director, sits down with Michael Edelmann, Chief Marketing Officer at 111SKIN. With experience spanning Gucci, Vogue, Balenciaga and The Business of Fashion, Michael brings a wealth of insight into what it takes to build a luxury brand.

Loved by celebrities & beauty artists globally, 111SKIN goes beyond products, expanding its brand universe across wellness, fashion and culture. In this conversation, they chat about:

→ Building a brand that balances exclusivity and attainability
→ Expanding community through experiences and education
→ Choosing the right strategies to elevate brand perception
→ Measuring ROI on physical activations and pop ups
...and lots more!

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

Subscribe For More | SEEN Connects

In this episode of Connected Thinking, Nhoon Ahmed-McGowan, our Senior Social Media Manager, sits down with Nicole Pilkington, Global Head of eCommerce at Barilla Group. Leading the digital strategy across 15+ markets, Nicole has driven online growth, shopper experience and performance across global retail platforms.

With eCommerce expected to drive 50-60% of FMCG growth over the next three years, our episode dives into:

• Turning creator storytelling into eComm conversion
• Building a global brand voice that still feels local
• Breaking down the silos between social and eComm teams

Stay tuned for more episodes of Connected Thinking, our series of chats with standout voices from the world of marketing, where we unpack what’s trending, what’s shifting, and what’s coming next...

Subscribe For More | SEEN Connects