Five years ago, Michael Bedzra was just volunteering at Mobex 2019, and was handed a Twitter account with zero experience. Within two days, the event's hashtags were trending number one in Ghana. That single moment sparked something big, leading Michael to land his first shot at Workspace Global with no marketing degree, just pure drive.

In this revealing episode of Colours of Social Media, Michael Bedzra, now a Growth Marketer for a top UK brand, shares the uncensored truth about building a successful career from the ground up. If you've ever wondered whether you need a traditional degree to make it in marketing, this episode is for you!

Michael, who actually studied Business Administration, busts the myth that formal education is necessary for digital success. He reveals his core motivation was simply "Hunger". He walks us through his journey, including the shocking moment he failed a job interview because he couldn't answer the question: "What is the hashtag?".

Michael's journey proves that passion, consistency, and curiosity can open doors even without a traditional background. Learn how he built a strong freelance income (reaching 7,000 GHS monthly at one point) and his essential advice for aspiring, self-taught marketers

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Timestamps

00:00 Intro

01:15 Michael's Early Beginnings

04:50 Michael Breaks into Marketing

08:30 Learning Marketing without a Degree

12:20 Freelance Beginnings

15:40 Freelance Success

20:10 Growth Markter Role at a Top UK Firm

24:50 Giving back to the Marketing Community in Ghana

28:15 Advise for Aspiring Marketers

30:00 Outros

Connect to Michael Bedzra on LinkedIN

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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Yaw talks about how it all started for him in this flashback episode. Watch

the full episode here:

https://youtu.be/PZD5-YOmVx8

Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Bing-watch August's episodes featuring Alex Lartey and Naomi Yeke.

From BildX Studios, this is Colours of Social Media — the podcast for marketers who believe in digital.In this flashback clip, Naomi Yeke (Product Marketer & PR/Comms Specialist) breaks down one of the most important lessons in copywriting: the difference between features and benefits.Most businesses focus on what their product does… but what customers really want to know is how it makes their lives better. Naomi explains the simple shift you can make to turn plain product descriptions into powerful sales drivers.Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Support the ShowBuy a cup of Coffee for Enoch and his Guests:

Follow Yaw Antwi Owusu on X ⁠

⁠Watch this Episode on YouTube

In this episode, I’m joined by Yaw Antwi Owusu, ⁨@yawantwiowusu⁩ , a Product Ops leader working at the intersection of media, technology, and growth. Yaw is currently leading the commercial rollout of Adtones in Ghana, a telco-powered audio advertising platform built with MTN, and also runs Building Bytes, a podcast spotlighting Ghana’s digital economy.

We dive into the next frontier of digital marketing: Rewarded Attention and Audio Engagement. Yaw shares:

Why traditional ad formats are losing impact in Africa’s mobile-first markets

How audio and telco channels are opening new ways to engage people

Behind-the-scenes stories from launching Adtones in Ghana

The role of trust, timing, and value exchange in modern marketing

If you’re curious about the future of digital marketing in Africa, this is a must-watch conversation.

👉🏾 Follow the Colours of Social Media podcast on YouTube: https://youtube.com/@cosmpod

Timestamps

00:00 Intro

01:40 How Yaw Antwi Owusu got into Media, Tech & Growth.

02:38 What is AdTones?

05:00 What is Rewarded Attention? Yaw explains.

06:45 Why you should optimise for Attention

09:25 Will AdTones serve relevant Ads? Enoch asks

10:19 How AdTones can help your business grow

12:35 How Telcos are working with AdTones

14:45 Challenges You might face in Mobile Advertising

16:45 Yaw experiences with Building Bytes Podcast and commercial rollout of AdTones

18:26 Lessons from Yaw? All the best :-D

21:00 Building Building Bytes Podcast

24:55 Yaw's excitement on the Future of Digital Marketing in Ghana

25:50 How can Marketers in Ghana stay relevant in 2025

30:15 Getting in touch with Yaw Antwi Owusu + Outro

We’re rewinding the tape for a gem you don’t want to miss. In this flashback episode, Naomi Yeke breaks down the FAB Framework (Features–Advantages–Benefits) and how you can use it to craft product descriptions that actually sell.

If you missed it the first time, here’s your chance to catch up on one of the most practical episodes we’ve had.

_________Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Struggling to convert website visitors into buyers with your e-commerce product descriptions? This flashback by Naomi Yeke reveals three essential "low-hanging tweaks" you can implement today!

Learn why you should always use simple language that people can easily understand, like saying "you can swim with this" instead of "water resistant".

Discover how to make your copy dynamic by breaking up sentences, using one-liners, and bolding key information to avoid dense paragraphs.

Crucially, master benefits-first copy, focusing on what your product does for the customer, as this is what they are "really interested in" to drive those conversions.________Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

On this episode of Colours of Social Media podcast, host Enoch Robot Boy Aia Jr. is joined by Naomi Yeke, a product marketer and PR and communications specialist, for her podcast debut. They delve into the critical topic of product descriptions and their impact on sales, exploring how these often-overlooked elements can either drive conversions or quietly hold brands back.

Naomi shares her expertise on crafting descriptions that sell, emphasizing the importance of leading with benefits over features to create a personal connection with customers. She highlights the need for clarity and simple language, cautioning against jargon and overly technical terms unless the audience demands it.

Listeners will discover strategic tweaks in language and layout, including breaking up text and using bolding for readability, and how an action-oriented messaging strategy can drive conversions.

The discussion also covers utilising the FAB (Feature, Advantage, Benefit) framework, leveraging AI tools for refinement and variety whilst stressing the crucial role of human editing for context and nuance, and the value of A/B testing to inform messaging decisions.

Tune in to discover how to rethink your product descriptions for big shifts in performance.

Links from this Episode.

1. Subscribe to Naomi's Medium
2. Connect with Naomi on LinkedIn
3. Research Study - Automatic Product Copywriting for E-Commerce
4. To show your support for the Podcast, Click here