Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel.

One of the daunting tasks for Marketers is to initiate their first App Install Campaign. Their worry lies not only in the download numbers, but how to keep users coming back to use the App every day or when they need it.

If this sounds like you? Then this episode of Colours of Social Media Podcast is for you. In this episode, Enoch invited his long-time friend - whos only task is running App Installs Campaigns for clients all over the world. Though most of his clients are in the fintech industry, the basic principles of moving from zero to users apply.

This episode saw Andrews "Omar" Otoo get invited to COSM Pod to tell us more about App install campaigns, how to choose the right app to work with, targetting the right audience, getting downloads and eventually retaining them.

You don't wont to miss this episode.

Important Links

Follow Andrews on LinkedIn

COSM Pod on Threads

COSM Pod on X

COSM Pod on Facebook

COSM Pod on LinkedIn

This episode has been Bildx Studio production. This episode was recorded at Trybal Mak Studio, Tantra Hill, Accra - Ghana

Are you Struggling to navigate the world of ad platforms? This episode of Colours of Social Media Podcast is a one-stop guide for beginners and business owners alike.

In this episode, Alberta breaks down the crucial connection between creative and media for a winning campaign and reveals why short-term Meta Ads might lead to high ad costs.

Learn how to choose the right platform from powerhouses like Google Ads and Meta Ads to niche players like LinkedIn Ads, Twitter Ads, and RebelRebel.

Listen to this episode for insightful tips to get your advertising strategy humming!

Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp Channel.

To connect and follow Alberta on LinkedIn, click here

Connect with Colours of Social Media Podcast

COSM Pod on Instagram

COSM Pod on Threads

COSM Pod on X

COSM Pod on Facebook

COSM Pod on LinkedIn

This episode has been Bildx Studio production. This episode was recorded at Trybal Mak Studio, Tantra Hill, Accra - Ghana

Enoch takes the microphone again to give his take on Rethinking your approach to digital marketing. Don't go yet - You're at the right episode.

In this Take, his focus was solely on Paid Advertising on Digital Platforms. Enoch outlined 5 strategies you can incorporate in your Paid ad strategies if you're in the process of rethinking your approach to digital marketing in 2024.

Links mentioned in this Episode

• Setornam Blagogee's episode on Meta Ad Dashboard
• Meta Blueprint academy
• Google Ads Display Certification
• Google Ads Video Certification

Support Colours of Social Media Podcast (COSM Pod)

• Buy a Coffee for Enoch
• Join the Xclusive WhatsApp Channel
• Follow COSM Pod on LinkedIn
• Subscribe to COSM Pod on YouTube

• Follow COSM Pod on Instagram
• Follow COSM Pod on Threads
• Follow COSM Pod on X
• Follow COSM Pod on Facebook

Colours of Social Media Podcast is a Bildx Studios production. Recording of this episode took place at Trybal Mark studios, Tantra Hill - Accra, Ghana