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Cold Call

Cold Call

De : HBR Presents / Brian Kenny
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 Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart.Copyright 2026 President and Fellows of Harvard College Direction Economie Management Management et direction Marketing et ventes
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  • How a Family-Owned Greek Cement Company Evolved Its Leadership While Pivoting Its Product Portfolio

    How a Family-Owned Greek Cement Company Evolved Its Leadership While Pivoting Its Product Portfolio
    Apr 28 2026
    Over 26 years at the helm, Dimitri Papalexopoulos, fourth-generation CEO of TITAN Cement, has turned the company from a domestic player into an internationally diversified group and championed an AI-driven productivity leap, even while steering the company through multiple economic crises. As TITAN prepared for its next phase of growth, Papalexopoulos faced the consequential decision of whether to continue leading the company, promote a trusted insider, or become the first in the company’s history to recommend to the board appoint a non-family CEO. Harvard Business School Professor George Serafeim and TITAN former CEO Dimitri Papalexopoulos join Brian Kenny to discuss the case, “Transforming a Titan,” exploring digitalization, globalization, and succession planning of an established family business as well as how to accelerate low-carbon efforts in a carbon intensive industry.
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    35 min
  • The Challenges of Scaling a Technology for Social Good

    The Challenges of Scaling a Technology for Social Good
    Apr 14 2026
    In 2021, a breakthrough in sanitation technology – developed under the Gates Foundation’s “Reinvent the Toilet” challenge – stood ready for commercialization. The Single User Reinvented Toilet (SURT) offered an off-grid, self-contained system capable of processing waste, generating water, and reducing environmental impact. Turning this technical success into a viable product, however, meant confronting intertwined challenges around behavior change, infrastructure compatibility, financing models, and stakeholder incentives. Harvard Business School Assistant Professor Maria Roche and SURT engineer Dr. Shannon Yee join Brian Kenny to discuss the case “Toilets for the Underserved: The SURT Commercialization Challenge” and the central question of how to launch and then scale a technology particularly important for underserved markets, but not a lucrative short term investment opportunity.
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    30 min
  • Should Wasabi Technologies Make the Move from Direct Sales to a Channel Strategy?

    Should Wasabi Technologies Make the Move from Direct Sales to a Channel Strategy?
    Mar 31 2026
    After launching Wasabi Technologies, a successful cloud storage company, founder and CEO David Friend was ready to scale the venture rapidly. The company had focused primarily on direct sales, but an opportunity to pivot toward channel sales was on the horizon. However, making this pivot would mean changing its sales, marketing, and staffing strategies dramatically, and effectively veering the company away from its already successful course. Harvard Business School Senior Lecturer Lou Shipley joins Brian Kenny to discuss the case, “Wasabi Technologies” and the questions Friend wrestled with: Was channel sales the right play for the burgeoning cloud storage provider? If so, how should it best be implemented? They also explore ideas connected to Shipley’s new book, Unlikely Entrepreneurs.
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    28 min
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