On this episode of Coach Launch with Matthew White, Matthew sits down with Steve Anderson—risk strategist, tech expert and author of the Wall Street Journal and USA Today bestseller “The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.”

Together, they unpack how Jeff Bezos used risk as a growth strategy rather than something to avoid. Steve explains why so many once-great companies (like Blockbuster and Kodak) died, not because they took too much risk, but because they didn’t take the right kind of risk at the right time.

You’ll hear:

• How Amazon built a culture of “successful failure” and constant experimentation
• Why Bezos banned PowerPoint and replaced it with six-page narrative memos to drive deeper thinking and better decisions
• The Anderson Growth Principles and the four cycles every business goes through: Test, Build, Accelerate, Scale
• How Steve is now helping small and mid-sized businesses use AI as a strategic thought partner—not just a writing tool—to spot patterns, reduce risk, and decide what’s next
• Practical ideas for using your own data (support tickets, customer feedback, etc.) to design new offers and keep clients longer

If you’re a coach or business owner who wants to think like Bezos, leverage AI intelligently, and turn risk into massive growth, this episode is for you.

To learn more about Steve and his current projects, visit his website:

👉 https://thebezosletters.com/

Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners.

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Website: https://go.coachlaunch.com

The quality of your life is defined by the quality of your focus!

When is “passive” real estate truly passive, and how do you keep risk low without sacrificing returns? In this episode of the Coach Launch Podcast, Matthew talks with real estate investor Ian Noble about how he helps busy business owners and professionals build low-risk, hands-off income through curated real estate deals.

Ian explains his model of co-investing in mobile home parks and private lending, how he vets operators and opportunities, and why he only brings deals he is personally invested in himself.

You will learn how Ian protects investor capital, why he turns down high-risk, high-gloss opportunities, and how he structures deals so passive investors are prioritized.

The conversation explores what to look for in an operator, how to think about risk appetite, and why saying “no” to the wrong people and projects is one of the most powerful wealth strategies.

If you are a business owner, professional, or investor who wants your money working harder than you are, without taking on another full-time job as a landlord, this episode will give you a clear and practical lens on low-risk passive real estate investing.

Free giveaway from Ian Noble:
Get his simple step-by-step overview of the passive investing process here: Passive Investor Cheat Sheet: What You Need to Know Before Passive Investing in Real Estate

Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners.

Connect with me on Social Media:

YouTube: https://www.youtube.com/@coachlaunch/podcasts

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Instagram: https://www.instagram.com/coachlaunch_/

LinkedIn: https://www.linkedin.com/company/coachlaunch-com

Website: https://go.coachlaunch.com

The quality of your life is defined by the quality of your focus!

In this episode of the Coach Launch Podcast, Matthew sits down with TEDx speaker, author, and creative business strategist Paul Pape—known in his industry as “Santa for Nerds.” With clients like Disney, Universal, Nickelodeon, and The Tonight Show, Paul has spent over 20 years turning imagination into tangible “magic items” for fans, studios, and collectors around the world.

Paul shares how he went from theater set design to running a thriving custom art studio in Omaha, Nebraska, creating one-of-a-kind pieces for major films like the Harry Potter series, television, museums, and thousands of individual clients. Along the way, he discovered that the real problem creatives face isn’t talent—it’s understanding business.

That realization led Paul to create Gamify Business, a revolutionary RPG-style framework that turns traditional business concepts into an engaging “game” where you are the main character. He walks through how creatives and entrepreneurs can build a “character sheet” for themselves, assemble a complementary “party” (team), and tackle real-world monsters like scope creep, undercharging, and burnout.

In this conversation, you’ll learn:

• Why the “starving artist” identity is destructive—and how to replace it with a powerful new story
• How to confidently charge what you’re worth and stop negotiating your value
• The mindset and math behind premium pricing (and why raising your prices often improves your clients)
• How to use storytelling—not just numbers—to attract clients, investors, and opportunities
• Why understanding your strengths and weaknesses is essential to building the right team
• How to gamify goals, rewards, and motivation so business feels like an adventure, not a grind
• The danger of giving away too much for free, undervaluing your time, and ignoring your contracts
• Why valuing the people who support you (like VAs and contractors) directly impacts your growth

If you’re a creative, coach, or entrepreneur who’s tired of undercharging, overgiving, or feeling stuck, this episode will give you a playful yet deeply practical way to rethink business—and start winning your own game.

Free Giveaway from Paul Pape:
Get the first two chapters of The Creative Player’s Handbook to Business for free here: https://gamifybusiness.com/podcast

Thank you for tuning in! We explore the journeys and insights of entrepreneurs, innovators, and leaders making an impact. If you enjoyed this episode, please consider subscribing, rating, and leaving a review to help us reach more listeners.

Connect with me on Social Media:

YouTube: https://www.youtube.com/@coachlaunch/podcasts

Facebook: https://www.facebook.com/CoachLaunch

Instagram: https://www.instagram.com/coachlaunch_/

LinkedIn: https://www.linkedin.com/company/coachlaunch-com

Website: https://go.coachlaunch.com

The quality of your life is defined by the quality of your focus!