On this episode of Coach Launch with Matthew White, Matthew sits down with Steve Anderson—risk strategist, tech expert and author of the Wall Street Journal and USA Today bestseller “The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.”

Together, they unpack how Jeff Bezos used risk as a growth strategy rather than something to avoid. Steve explains why so many once-great companies (like Blockbuster and Kodak) died, not because they took too much risk, but because they didn’t take the right kind of risk at the right time.

You’ll hear:

• How Amazon built a culture of “successful failure” and constant experimentation
• Why Bezos banned PowerPoint and replaced it with six-page narrative memos to drive deeper thinking and better decisions
• The Anderson Growth Principles and the four cycles every business goes through: Test, Build, Accelerate, Scale
• How Steve is now helping small and mid-sized businesses use AI as a strategic thought partner—not just a writing tool—to spot patterns, reduce risk, and decide what’s next
• Practical ideas for using your own data (support tickets, customer feedback, etc.) to design new offers and keep clients longer

If you’re a coach or business owner who wants to think like Bezos, leverage AI intelligently, and turn risk into massive growth, this episode is for you.

To learn more about Steve and his current projects, visit his website:

👉 https://thebezosletters.com/

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