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Check-In with Bryan

Check-In with Bryan

De : Bryan Fish
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Welcome to Check-In with Bryan, your essential podcast for staying ahead in the dynamic world of hospitality. Hosted by Bryan Fish, CEO of Reliance Hospitality and a highly sought-after keynote speaker, this podcast dives deep into the strategic insights, evolving trends, and transformative ideas driving the hospitality and travel industries forward.

Drawing from Bryan’s extensive background in hospitality management, strategic planning, and business innovation, each episode features compelling discussions with influential industry leaders, hotel executives, investors, asset managers, and expert consultants. You’ll gain valuable insights into operational excellence, market developments, investment opportunities, asset optimization strategies, and relevant travel news influencing the hospitality landscape.

Designed specifically for hotel owners, operators, hospitality investors, travel professionals, and industry leaders, Check-In with Bryan empowers listeners to elevate their business strategies, harness industry-leading insights, and navigate the ever-evolving intersection of hospitality and travel.

Stay informed, inspired, and ahead of the competition with Bryan Fish and Reliance Hospitality.

© 2026 Check-In with Bryan Economie
Épisodes
  • Your Marketing Is Your Hospitality | Leora Halpern Lanz

    Your Marketing Is Your Hospitality | Leora Halpern Lanz
    Nov 3 2026
    She ran public relations for a nine-figure renovation of the Sheraton New York back when it was still ITT — before “brand” was even a word anybody in this industry used. It was a chain. Getting the word out to the world meant photographs, a fax machine, and a telephone you dialed.Leora Halpern Lanz went to Cornell planning to be a broadcast journalist. One course in the hotel program changed her trajectory, taught by a professor who flew from Orlando to Ithaca every Sunday night to teach on Mondays — a detail that would matter again thirty years later.She graduated at twenty, went straight to BU for a master’s in public relations, and wrote her thesis on crisis communications for hotels. While she was writing it, a hotel fire in Puerto Rico killed everyone in the ballroom because the fire doors didn’t open. In 1987 that meant phone calls. There was no other way to find anything out. “It was a really tough lesson in not sharing information.”Then: an unpaid internship she talked her way into at the brand-new Four Seasons on Boston Common. The Boston CVB. Nine years as PR director for the ITT Sheraton hotels of New York — a portfolio that briefly included Madison Square Garden, the Knicks and the Rangers. Fifteen years at HVS as global director of marketing, helping take the firm from seven offices to forty, carrying what she now knows was imposter syndrome before anyone had given it a name. Her own firm in 2014, which opened with seven clients on day one because people follow people.And then a phone call as she landed at JFK, asking if she’d teach one semester in Boston.That was twenty-four semesters ago.Bryan sits down with her for a conversation that’s less about marketing tactics than about what’s quietly going missing. Why she thinks critical thinking is a lost art, and how she can tell in about four seconds which papers a student didn’t write. Why she bans the word “package.” What her students actually want from employers — and why the answer should worry anyone who’s lost a good young hire lately. The question one student asked that stopped her cold in the middle of her own lecture. And a wildfire in Sicily that changed what she teaches, including the response from a colleague afterward that she hasn’t forgotten.Plus the old world: Sunday New York Times ads that made the phones ring for twenty-four straight hours, PBX operators putting pins in a board, Delphi books filled in by hand, and what she calls the innocence of a property that ran like its own small city behind the walls.Her first book ends with two words. Stick around for them.IN THIS EPISODE- Cornell, broadcast journalism, and the one course that changed everything- A master’s thesis on hotel crisis PR — and a crisis that happened while she wrote it- Talking her way into the Four Seasons: “you don’t have to pay me, just take me”- Nine years at ITT Sheraton, back when it was a chain and not a brand- When a hotel company owned Madison Square Garden- Fifteen years at HVS, seven offices to forty, and imposter syndrome before it had a name- Going out on her own with seven clients on day one- The phone call on the tarmac that turned into twelve years of teaching- Why critical thinking is disappearing — and how she spots AI writing instantly- The student question that stopped her mid-lecture- What students actually want: mentorship, access, and a reason to stay- Why she won’t let anyone call it a “package”- Running the classroom as an R&D lab with real Boston businesses - Sicily, Lahaina, and the moment it stopped being abstract- Wellness, sustainability, and “responsible hospitality”- Why doing good is also good for business — and how to say so without it sounding hollow- Sunday Times ads, PBX boards, and Delphi books- The OTA predictions she got wrong, cheerfully admitted“AI is not hospitality” — and a former student in Hawaii building something smart- Why the best guest feedback is sitting with your bartender- Normandy, Prague, South Florida, and what it feels like to actually be seen- The marketing mindset books — and the two words that end the first oneCONNECT WITH LEORA HALPERN LANZLinkedIn — Leora Halpern LanzBooks — Developing Your Marketing Mindset and Marketing Mindset in Motion, available on AmazonPodcast — Marketing Mindset, on Hospitality NexusABOUT CHECK-IN WITH BRYANview more at checkinwithbryan.comHosted by Bryan Fish, CEO of Reliance Hospitality. On your side of the table.Season 6, Episode 9Subscribe → https://www.youtube.com/@Check-InwithBryanSeason 6 presenting partner: ImmediaProduced by RH Media ProductionsSpecial thanks to our supporting sponsors: Regency Group, Avalon Risk Management, Arcstone Insurance Advisors, and Achilles HR.#CheckInWithBryan #LeoraHalpernLanz #BostonUniversity #HospitalityMarketing #HospitalityEducation #HotelMarketing #Mentorship #ResponsibleHospitality #MarketingMindset #HospitalityIndustry #HospitalityPodcast #HotelPR #...
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    1 h et 14 min
  • The Candidate Was Never the Problem | Read Egger, Achilles HR

    The Candidate Was Never the Problem | Read Egger, Achilles HR
    Oct 27 2026
    Most GMs don’t wake up thinking about last night’s rate or where occupancy landed. They wake up thinking about one thing: who’s actually going to show up today?A housekeeper quits Tuesday. The job posts Wednesday. By the time anyone calls her back, she’s down the street folding towels for somebody else.Read Egger thinks the industry has been blaming the wrong thing. Not the labor market. Not the pay. The process.He came up in frontline hiring — oil and gas, manufacturing, construction, then years at Traba building labor supply in new markets and personally interviewing the people nobody else was calling back. What he kept finding wasn’t a shortage of candidates. It was a master forklift operator who’d been at the same job eight years and hadn’t updated his resume because he’d never needed to, working off an Android phone, applying through a career site that wanted him to attach a document he didn’t have. It was a hiring manager who needed someone today and got back to the scheduling request nine days later, by which point the candidate was gone.In 2024 he co-founded Achilles HR with Ben Shagel and Owen Mahoney to close that gap. Their AI recruiter, Sam, texts an applicant within minutes of them clicking apply — at 7pm, at 11pm, whenever — runs a dynamic phone screen built around the property’s own questions, scores it, and drops a vetted interview onto the hiring manager’s calendar.Bryan takes him through the parts owners actually care about. What HR does versus what a recruiter does, and why having the first doesn’t give you the second. Who’s really running your phone screens — usually an F&B manager or a banquets manager with a 2,000-person event on the floor. Why your frontline job posting reads like you’re hiring a director of engineering when the candidate just wants to know the schedule, the pay, and what they’ll be doing. The 30 to 40% markup you’re handing a staffing agency that could have been a raise. What to do about candidates whose first language isn’t English and who’ve never been able to finish your application. And the gold mine most properties don’t know they’re sitting on — one customer couldn’t fill an AV tech role, searched their own pile of past applicants, found someone with an associate’s degree in audiovisual technology who had applied to be a housekeeper, and hired them two days later.Then they play Two Truths and a Lie: Frontline Hiring Edition, and Read’s reasoning on the ones he gets wrong is better than most people’s reasoning on the ones they get right — including a firsthand case against earned wage access that cuts directly against the marketing.IN THIS EPISODEWhy the candidate was never the problem — the process wasFrom oil and gas and construction to frontline recruitingWhat Traba taught him about the people nobody calls backThe master forklift operator who never updated his resume65% of applicants never hear back from anyoneWhere 85 to 92% of frontline applicants drop off — and why it’s your career siteHR versus recruiting, and why having one isn’t having the otherWho’s actually doing your phone screensHow bias creeps in through a piece of paperWriting a frontline job posting for an actual frontline candidateIndeed’s shift to pay-to-play — and whether reposting still worksCraigslist, apparently, is still aliveThe 30–40% staffing agency markup that could have been a pay raiseCandidates who don’t speak English, and applying by text or phone callWhat happens when a candidate gets angry at the AIMulti-property groups: shared candidate pools and not poaching your own staffThe AV tech who was already in their systemWhy free ATS software that came with payroll isn’t freeWhat’s next: reference calls, sourcing, onboardingTwo Truths and a Lie — frontline hiring editionThe honest case against earned wage accessCONNECT WITH READ EGGERAchilles HR — https://achilleshr.com/ABOUT CHECK-IN WITH BRYANHosted by Bryan Fish, CEO of Reliance Hospitality. On your side of the table.Season 6, Episode 8Subscribe → https://www.youtube.com/@Check-InwithBryanvisit checkinwithbryan.com for moreSeason 6 presenting partner: ImmediaProduced by RH Media ProductionsSpecial thanks to our supporting sponsors: Regency Group, Avalon Risk Management, Arcstone Insurance Advisors, and Achilles HR.#CheckInWithBryan #ReadEgger #AchillesHR #HotelStaffing #FrontlineHiring #HospitalityJobs #HRTech #Recruiting #HotelOperations #Turnover #HousekeepingStaffing #TalentAcquisition #HospitalityPodcast #AIRecruiting
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    1 h
  • Can AI Even Find Your Hotel? | Georgie Downie, Watermelon Ghost

    Can AI Even Find Your Hotel? | Georgie Downie, Watermelon Ghost
    Oct 20 2026

    For twenty years the playbook didn’t change. Get on the OTAs. Rank on Google. Build a website you’re proud of. Put a light over the front door so people can find you.

    Then someone opens ChatGPT and types: find me a boutique hotel near this venue, walkable, good with my dog.

    The machine names three. If you’re not one of the three, you don’t exist — and this time there is no page two.

    Georgie Downie founded Watermelon Ghost to tell hotels the truth about whether that machine can actually find them. She spent fifteen-plus years in marketing and advertising agencies working on hotels, then built a network of ten thousand creators producing paid content for some of the world’s biggest brands. Now she runs a three-person company that she says does the work of twenty.

    She’s deliberately focused on independent hotels, and her reasoning is the most interesting argument in the episode: this is a gap independents can finally close. The big brands have an enormous voice that will dominate AI conversations — but at the property level, one Courtyard is hard to tell from another. Independents have something to say. That’s exactly what makes a model recommend them.

    What actually breaks? Almost always the same thing. Your OTA profile says one thing, your website says another, your Google Business Profile says a third. Different room counts, different restaurant hours, a different description of who you are. “It creates doubt in the AI’s mind,” Georgie says, “so it’ll just skip over you and go to something it can be more sure about.”

    Bryan takes her through the rest of it: what happens to a hotel that changed flags and never cleaned up the old listings. Why old press matters and how to get a magazine to update a chef’s name. Why Reddit is now a genuine authority — and why you should observe it rather than touch it. Why reviews feed sentiment rather than facts. And why a beautiful six-figure website full of gorgeous copywriting can be less legible to an AI than a plain one, because fluffy prose gives the machine nothing to hold onto.

    Then they play Ghost or Toast — Georgie against ChatGPT on four real traveler prompts, from a $400 anniversary night near Central Park to a dog-friendly hotel in Austin. The pet-policy answer alone is worth the segment.

    Her cheapest fix, for anyone who wants to start tonight: run the query yourself. Most GMs never have.

    IN THIS EPISODE

    • From agency marketing to a 10,000-creator network to a three-person AI company
    • Why independent hotels have more to gain from AI search than the brands do
    • More than half of travelers now plan trips with AI — and the four platforms that matter
    • Using one model to grade another’s work (and Bryan’s humbling experience with it)
    • The inconsistent digital footprint that makes a hotel disappear
    • How authority actually works, and why doubt gets you skipped
    • Flag changes, AKAs, and cleaning up the hotel you used to be
    • Getting old press updated — and why it’s worth the email
    • Top two or three results, and the booking-likelihood number behind them
    • Why it’s not AI instead of the OTAs — the LLMs are training on OTA data
    • Reviews, Reddit, and sentiment: what the model is really reading
    • “Don’t touch Reddit if you’re not experienced with Reddit”
    • Soft brands, loyalty programs, and how the majors are responding
    • Europe versus the US — and who people are actually loyal to
    • The two ways a hotel website fails, including the expensive way
    • Why AI builds the shortlist but doesn’t yet take the booking
    • Credit cards, Apple Pay, and the barrier we’ve already crossed once before
    • Ghost or Toast — Georgie versus ChatGPT on four traveler prompts
    • The single cheapest fix a small hotel can make this week
    • Where this all goes in 24 months

    ABOUT CHECK-IN WITH BRYAN

    Hosted by Bryan Fish, CEO of Reliance Hospitality. On your side of the table.

    Season 6, Episode 7

    Subscribe → https://www.youtube.com/@Check-InwithBryan

    visit checkinwithbryan.com for more

    Season 6 presenting partner: Immedia
    Produced by RH Media Productions

    Special thanks to our supporting sponsors: Regency Group, Avalon Risk Management, Arcstone Insurance Advisors, and Achilles HR.

    #CheckInWithBryan #GeorgieDowney #WatermelonGhost #AISearch #HotelMarketing #IndependentHotels #GEO #HospitalityIndustry #HotelTech #DirectBookings #HospitalityPodcast #AIforHotels #BoutiqueHotels #Podcast
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    1 h
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