You won't post online because you were told to stay quiet all your life. You were conditioned to keep your head down, be humble, and mind your manners. And now that conditioning has leaked into every aspect of your life, including posting online.

And, this isn't about confronting your parents or lamenting about the horrors machismo has left on our culture. We can do that later. Today, we're working on ourselves, letting that kind of toxic self-talk go, and learning how we can break free of this calladita conditioning.

In this week's episode, we're talking about posting progress over perfectionism. To be successful on social media, you need trust. Trust from your audience to keep watching, and trust from yourself to keep posting. There is a psychology to building trust online, and after years of building a successful personal brand on social media, I've cracked the code. Listen to find out more about calladita conditioning, how it affects you posting online, and why you still feel like you need to be "qualified" enough to be visible on social media.

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Follow Erika on:
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Website:
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How to work with Erika:

Sign up to join the free training, How I Manifested My First 10K Followers by Building a Personal Brand, on Monday, March 9th

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

After losing followers on social media for the last two years, I decided enough was enough. I didn't know why I was losing followers, and I didn't know how to get new ones, but I knew that something had to change. So I got to work.

If you follow me on Instagram, you'll know that I blew up there recently. One post got 1.7 million views!! And it's still growing! And it's all because I let my content evolve into something shareable. And if I can do it, you can do it too.

In this week's episode, we're talking about how to grow on Instagram in 2026. Yes, it is still possible. Yes, you can do it today. Instagram isn't known for making its users super viral like other platforms are. But if you want to share valuable insights and enrich your community, your follower count will grow just like mine did. Listen to this week's episode to hear what I did differently and how you can do the same for your content.

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Sign up to join the free training, How I Manifested My First 10K Followers by Building a Personal Brand, on Monday, March 9th

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Ten years ago, Benito was just a kid in PR bagging groceries for his neighbors. Now he and his music are a worldwide phenomenon that is giving us so much light during dark times. He didn't have rich parents or wealthy connections to get him where he is now. He was discovered by chance because he made himself visible.

Bad Bunny's journey is truly a testament to how you can manifest anything you want in this life. No dream is too big, and no stage is out of reach. By learning from Benito, we can also learn how to quantum leap and make our wildest dreams a reality.

In this week's episode, we're exploring how Bad Bunny manifested becoming a global icon despite coming from humble beginnings. There are three lessons you can learn from his journey, so grab a pencil and a notebook because you're gonna want to write this down. Tune in for these three manifestation lessons and how to implement them into your daily life!

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Sign up to join the free training, How I Manifested My First 10K Followers by Building a Personal Brand, on Monday, March 9th

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

So many of my Courage Driven Latinas clients are loving the Visibility Challenge we're working through right now, but that doesn't mean that it's been easy for them. In fact, a few fears have come up, and were preventing them from posting their content. It turns out they were afraid of being seen as conceited.

This makes sense, especially for our community. We were always being told to worry about what other people will say and what other people will think of us. Being too visible has always been framed as a negative in our lives, but what if I told you that posting your content was one positive you could do for our community?

This week's episode is about what to do when you want to create content, but don't want to come off as conceited. My clients are afraid that posting on social media automatically means that they're being too cringe or conceited. But that will never be the case if your content is in service to your audience. And this week, I'm going to show you how to embody the mindset that will help you enjoy creating content and sharing it with the world!

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

2026 is a new year, and it's time to make some courageous changes in your life. So if you've been wanting to post on social media and build your personal brand, but you're too afraid to post anything, you're leaving opportunities on the table.

Right now in the Courage Driven Latina program, we are working on being visible, and for a lot of people, that means posting on social media and building up their personal brand. They're doing amazingly well right now, posting almost every single day to get used to it and seeing amazing results. But they weren't posting before this challenge we're working on because they were scared. Now that they're posting, they're starting to see their manifestations come true.

In this week's episode, we talk about how personal branding creates opportunities and builds social capital, even when you're not in the room. Posting on social media helped me create my personal brand. Personal branding helped me build my business up to have six-figure years. If I were still afraid of what other people thought of me posting on social media, I don't know if I'd have the same business. If you're ready to change your mindset and start building your personal brand, this episode is for you!

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Many of my CDL clients are currently working on their fear of being seen. And as we talk through their feelings, I'm noticing that everyone is saying the same thing. This fear didn't come from them; someone told them to be afraid of being seen.

Now, it's not always in those words. But if you were being told that calladita te ves mas bonita as a kid, you're going to remember that during a brainstorming meeting at work and keep your ideas to yourself. And the blame for that is not necessarily on our parents - the blame is on the culture that perpetuates misogyny in our everyday lives. It's time to let go of what doesn't work for us and start taking our voices back.

In this week's episode, we're talking about the fear of being seen and how it isn't insecurity - it's cultural conditioning. I don't think that you're actually insecure; I think you're holding on to cultural values that are detrimental to the badass chingona you're trying to become. Let's talk about why these values don't work for us, and how to let them go so that you can live your most amazing life!

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Your manifestations are not something you can Two Day ship to your house. They're not a new top you need before your cousin's birthday party. So why does it feel so discouraging when your manifestations don't happen right away? It makes us feel like failures, even though we haven't even had the time to fail yet.

We have forgotten that great things take time. You need time to build momentum, get better at things, and get your reps in. Waiting feels like things are moving too slowly, like you're failing, but have you really even given your manifestations time to grow and come true?

In this week's episode, we're talking about how to keep going, even when it seems like something might not be working. I'll be sharing the story of a meeting I had with a client, and how I helped her work through the anxiety of waiting for her manifestations to come true. She felt like a failure because she hadn't made the sales that she wanted to, but in reality, there was so much more that she could do to support her manifestations. Listen to this episode to hear how I helped her change her mindset and take courageous actions towards her goals.

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Not all vision boards are created equally. Some of them work, and they help you manifest everything you've ever wanted, and some don't do anything. So why is it that some vision boards do work and others don't?

The truth is that a vision board is just like manifesting. There's a formula that I use to get everything I want. That formula removes limiting beliefs and sets me up to take courageous action. The manifestation formula that I use can also be used to create vision boards, and this week, I'm going to share it with you!

In this week's episode, we're talking about the secret to a vision board that actually works. I'm sharing my step-by-step process on how to set your intention, release limiting beliefs, and manifest everything you want in your life. I even took a look at my old vision board and what I've already manifested from it. Listen to this week's episode to create a vision board that actually works for you!

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.