You won't post online because you were told to stay quiet all your life. You were conditioned to keep your head down, be humble, and mind your manners. And now that conditioning has leaked into every aspect of your life, including posting online.

And, this isn't about confronting your parents or lamenting about the horrors machismo has left on our culture. We can do that later. Today, we're working on ourselves, letting that kind of toxic self-talk go, and learning how we can break free of this calladita conditioning.

In this week's episode, we're talking about posting progress over perfectionism. To be successful on social media, you need trust. Trust from your audience to keep watching, and trust from yourself to keep posting. There is a psychology to building trust online, and after years of building a successful personal brand on social media, I've cracked the code. Listen to find out more about calladita conditioning, how it affects you posting online, and why you still feel like you need to be "qualified" enough to be visible on social media.

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Sign up to join the free training, How I Manifested My First 10K Followers by Building a Personal Brand, on Monday, March 9th

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

After losing followers on social media for the last two years, I decided enough was enough. I didn't know why I was losing followers, and I didn't know how to get new ones, but I knew that something had to change. So I got to work.

If you follow me on Instagram, you'll know that I blew up there recently. One post got 1.7 million views!! And it's still growing! And it's all because I let my content evolve into something shareable. And if I can do it, you can do it too.

In this week's episode, we're talking about how to grow on Instagram in 2026. Yes, it is still possible. Yes, you can do it today. Instagram isn't known for making its users super viral like other platforms are. But if you want to share valuable insights and enrich your community, your follower count will grow just like mine did. Listen to this week's episode to hear what I did differently and how you can do the same for your content.

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Sign up to join the free training, How I Manifested My First 10K Followers by Building a Personal Brand, on Monday, March 9th

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.

Ten years ago, Benito was just a kid in PR bagging groceries for his neighbors. Now he and his music are a worldwide phenomenon that is giving us so much light during dark times. He didn't have rich parents or wealthy connections to get him where he is now. He was discovered by chance because he made himself visible.

Bad Bunny's journey is truly a testament to how you can manifest anything you want in this life. No dream is too big, and no stage is out of reach. By learning from Benito, we can also learn how to quantum leap and make our wildest dreams a reality.

In this week's episode, we're exploring how Bad Bunny manifested becoming a global icon despite coming from humble beginnings. There are three lessons you can learn from his journey, so grab a pencil and a notebook because you're gonna want to write this down. Tune in for these three manifestation lessons and how to implement them into your daily life!

Resources Mentioned:
Click here to claim your Manifest Your Marca bot!

Follow Erika on:
Instagram @‌theerikacruz
TikTok @‌theerikacruz
LinkedIn

Website:
http://www.theerikacruz.com

How to work with Erika:

Sign up to join the free training, How I Manifested My First 10K Followers by Building a Personal Brand, on Monday, March 9th

Join the waitlist for the Courage Driven Latina program here!

Join the waitlist for the Magnetic Mastermind here!

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.