#032. Here is the free Goal Setting Template: https://www.candlebusinesspro.com/2026goalsetting

We share a transparent look at our numbers, then guide a full 2026 planning workshop across seven life and business areas. The goal is a simple, focused plan you will actually follow, with three SMART goals, clear triggers, and real accountability.

• seven goal areas that support each other
• emotional targets and mindset you want
• one skill that unlocks leverage
• physical habits that protect energy
• relationship rituals for presence
• business focus by channel and role
• hobbies as a reset for creativity
• financial “enough” defined by life needs
• pick three goals from different areas
• make them SMART and time-bound
• first steps, triggers, accountability partners
• why consistency beats constant pivots
• email cadence and stable product lines

Join the Inner Circle before doors close this weekend, grab the candle making course and wholesale course on sale, and download the free worksheet via the link in the email

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#031. Ready to turn your candle hobby into a business that pays for itself and then some? We tackle the maker questions that matter most: when to formalize your business with an LLC, how to register for sales tax so you can buy supplies tax‑exempt, and what kind of insurance protects you once you start selling at markets, online, or in a storefront. We share the practical steps we used, the providers we tried, and the costs that actually make sense for a young brand.

From there, we get tactical with sourcing. You’ll hear our approach to labels and packaging—separating smart design from affordable printing—and how to find unique vessels without locking yourself into massive custom minimums. We talk timelines and freight tradeoffs, including when a split shipment by air and sea can prevent stockouts without destroying your margins. If you’re planning holiday inventory or a new launch, these details will save you time and cash.

We also map out a focused five-scent launch lineup that converts: a bright citrus bestseller, a masculine wood note for gifting and household consensus, a spa-inspired blend for daily burn, a recognizable mint-eucalyptus profile that reassures cautious buyers, and a versatile lavender that sells online because shoppers know the note. Then we go deep on confidence and pricing. You’ll learn how to choose your niche, study the shelves you want to be on, pick your retail first, and engineer costs to hit at least a 4x multiple—so wholesale, marketing, and growth stay within reach.

If you’ve wondered how to host profitable candle pouring parties, we share our playbook from mobile events to store-based workshops and explain why experiences can become a powerful revenue stream. By the end, you’ll have a clear path to structure your business, source smarter, pick scents that sell, and price with conviction. Enjoy the conversation, share it with a maker friend, and don’t forget to subscribe and leave a quick review so we can answer your next question on air.

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#030 Are you stuck in the "testing phase" of your candle business? Do you feel like you can't launch until you have the perfect logo, a $5,000 website, and custom packaging?

In this episode, we’re busting the myth of the "Perfect Launch." I’m sharing the story of how Garnet Beacon Candle Co. launched with a choppy, blocky Canva logo and still grew to over $550k/year in retail sales. Perfectionism is just procrastination in disguise, and it’s killing your momentum.

We cover how to let the market become your teacher and the exact "Minimum Viable Launch" checklist you need to start making money.

In this video, we discuss:

Why your logo and branding don't matter as much as you think (at first).
The danger of "Follow loops" on social media.
How to launch with a small scent collection (and why 10 scents was a mistake!).
The 6 Essentials you MUST have before launching.

The 6 Launch Essentials Checklist:

Safety: Candle testing must be locked in.
Legality: Business registration & Sales Tax setup.
Protection: Business Insurance (it pays for itself!).
Sales Channel: A working website (Shopify recommended).
Trust: A basic social media presence.
Retention: An email capture system (Klaviyo or Shopify Inbox).

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#029 The clearest sign your candle business needs help isn’t a feeling, it’s a pattern: you’re saying no to great markets, customer emails are slipping, or sales have flatlined because you’re out of hours. We break down a practical path to hire with confidence, protect your quality, and regain capacity to grow without jumping straight to a full-time payroll commitment.

We start by separating working in your business from working on your business, then pinpoint the first tasks to delegate for quick wins: wicking, labeling, vessel prep, packing, and booth setup. From there, we walk through building part-time production support and training market staff who can tell your story, explain wax and fragrance choices, and sell with your standards. You’ll also get fulfillment shortcuts that boost customer satisfaction immediately—Pirate Ship labels at home, free USPS pickups, quick UPS drop-offs, and using local pack-and-ship stores to cut your errand time to minutes.

Looking beyond your neighborhood, we share how to leverage virtual assistants and creatives for customer service, social media assets, basic Shopify updates, and email scheduling. You’ll learn why solid SOPs and a clear brand guide are the secret to consistent results, how to test a $50 design batch before you commit, and which roles to keep in-house until you can replace them with equal or better skill, like wholesale outreach and partnerships. Throughout, we focus on ROI, time saved, and momentum gained—so you can buy back hours and reinvest them where growth actually happens.

Ready to stop turning down opportunities and start compounding wins? Hit follow, share this with a maker who needs it, and leave a review with the first task you plan to delegate. Your next stage of growth starts with one smart hire.

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We walk through the 15 real reasons candle businesses stall and how to fix them with clear actions. From niche and numbers to branding, email, and mindset, the aim is a repeatable plan that turns great candles into steady sales.

• defining a niche you belong to and customer research
• building systems for batching, production, budgeting, inventory
• tracking analytics to spot trends and pivot
• realistic effort in a saturated market
• collecting emails and using content pillars
• seeking education, mentorship, and SEO basics
• cohesive branding beyond a logo
• showing your face and story to build trust
• avoiding trend chasing with a core line
• switching from hobby effort to business habits
• launching before perfection and iterating
• diversifying channels beyond social posts
• testing markets and getting trusted feedback

If you've enjoyed this, I would love it if you would just subscribe.

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#027 We answer real maker questions on scaling a candle business with practical tactics: diversify sales channels, build a quality email list, test wicks with confidence, and choose the right places to sell. Clear steps, real numbers, and tools you can use today.

• diversifying beyond social into website, wholesale, private label, and fundraisers
• using email as the primary promotional tool with quality list building
• setting lucrative pop‑ups around 25% to convert site visitors
• wick testing with three‑candle method and half‑inch melt pool rule
• choosing markets over random fairs and when Etsy fits
• standing up Shopify early to build SEO and conversion
• realistic view of Facebook ads for break‑even acquisition
• free calculator for candle math and available courses
• wholesale playbook highlights and local PR flywheel

Come hang out in our free Facebook group and drop your questions. I’ll answer them on a future show.

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We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts.

• shifting from retail mindset to a wholesale model
• choosing stable jars, waxes and oils for consistency
• pricing cleanly for true 50 percent margins
• aligning packaging and branding to target stores
• using a credible website and linkable catalog
• shipping within one to two weeks reliably
• setting terms, minimums and refund policies
• simplifying ordering without losing margin
• three‑touch email outreach and monthly follow‑ups
• prioritizing reorders over store count growth

Learn more at Candle Business Pro.com/wholesale or come hang out with us inside the Inner Circle
Leave me a note in the comments below. I would love it if you enjoyed this to subscribe and maybe even share with others that you might think would enjoy it just as well

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#025. Shoppers are sprinting for 50% off electronics, but your candles can still win the weekend with one bold, simple offer, fast shipping, and a clear story. We break down the exact Black Friday-to-Cyber Monday system we use to spark action, reduce friction, and turn first-time buyers into repeat customers through December.

We start with discount psychology and why 25% often blends into the noise while 30% creates a meaningful pause and 40% unlocks fence-sitters. From there, we design a single storewide offer and explain how automatic discounts and clean banners speed decisions. Prep is everything: lock your inventory and graphics by mid-November, test codes end-to-end, and structure email flows that welcome, thank, request reviews, and drive bounce-back purchases with expiring incentives.

Then we map a practical marketing cadence. Tease the sale without details, grant VIP early access on Wednesday, and schedule four emails across Black Friday to match shopper behavior. On social, repeat the core message with straightforward visuals and heavy use of Stories, knowing algorithms limit reach. Keep operations tight with simplified packaging and same or next-day shipping to build trust that fuels December reorders for last-minute gifts. As momentum shifts to Small Business Saturday and Sunday, reuse strong assets with new subject lines and keep your story front and center. When Cyber Monday hits, refresh the creative and switch the offer—think buy two get one free or a new percentage—to keep attention high as people shop from their desks.

We close with a December plan: a 12 days sequence that rotates incentives and ends before the USPS cutoff so delivery is guaranteed. The through-line is simplicity: one clear offer, consistent messaging, and speed. Subscribe, share this with a maker who needs a plan, and leave a review telling us the offer you’re running this year.

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