Why Most Candle Businesses Fail (And How to Actually Succeed)
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Why Most Candle Businesses Fail (And How to Actually Succeed)
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#038. Thinking about starting a candle business but not sure where to begin?
In this episode, I answer real questions from new and growing candle makers about how to actually build a profitable candle brand. We cover choosing the right sales channel, Etsy vs Shopify, finding your niche, standing out in a crowded market, wholesale strategy, social media presence, and even practical tips for working with 464 soy wax.
After building our candle company to over $2 million in revenue in under four years, I’m sharing what actually works and what most beginners get wrong.
If you’re serious about starting a candle business, this is a must-listen.
Free resources and supply list are linked below.
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