#039. In today’s new video, I’m answering questions from makers just like you, including:

• How to grow when time is limited
• Whether wholesale makes sense part-time
• The biggest mistake we made when we launched
• And how to get a stronger scent throw

After building our candle company to over $2 million in sales, there are a few things I would absolutely do differently if we were starting today.

And one of them might surprise you.

If you’re in the early stages or feeling stretched thin trying to juggle everything, I think this episode will help you breathe a little easier and focus on what actually moves the needle.

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📬 Free Candle Business Supply List

🚀 #1 Candle Making Course

🧪 Mastering Wholesale Course

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#038. Thinking about starting a candle business but not sure where to begin?

In this episode, I answer real questions from new and growing candle makers about how to actually build a profitable candle brand. We cover choosing the right sales channel, Etsy vs Shopify, finding your niche, standing out in a crowded market, wholesale strategy, social media presence, and even practical tips for working with 464 soy wax.

After building our candle company to over $2 million in revenue in under four years, I’m sharing what actually works and what most beginners get wrong.

If you’re serious about starting a candle business, this is a must-listen.

Free resources and supply list are linked below.

Send a text

SPONSORS & DEALS

💼 View exclusive deals only for podcast listeners

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WHEN YOU'RE READY

📬 Free Candle Business Supply List

🚀 #1 Candle Making Course

🧪 Mastering Wholesale Course

🧞‍♂️ Join the Inner Circle!

***

CONNECT

🐦 Free Facebook Group

📹 Subscribe on YouTube

📸 Connect on Instagram

***

SHOW LOVE

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Forget the “magic ad” and the viral post. We break down why steady, repeatable actions—not hacks—have grown our candle brand year after year, and how you can apply the same playbook without burning out. From cadence to customer trust, we map the exact steps that compound results in a product business.

We start with the power of showing up on a schedule you can actually maintain. One weekly email, a few thoughtful social posts, consistent markets and launch cycles—this predictable rhythm trains your audience to expect you and respond. Then we dig into messaging alignment: how a calm, grounding brand voice should read the same on your website, in emails, on Instagram, and at your market booth, so customers instantly know who you are, who your candles are for, and why they should choose you.

Next, we push back on trend-chasing that fractures identity and erodes margins. Instead, we explain how a stable product point of view makes your brand recognizable from across the aisle and increases repeat purchasing. We also open the curtain on “boring” operations—standard suppliers, repeatable processes, and a steady core lineup—that free up creativity for storytelling, photography, and customer experience while making wholesale and fulfillment far smoother. Finally, we detail product consistency and the role of a familiar core collection, supported by seasonal accents, to simplify inventory and make marketing easier.

To round it out, we share three bonus guardrails: consistent pricing to build confidence and credibility, patience through the quiet middle where most businesses quit, and unwavering values that show up in marketing, partnerships, community, and customer care. There’s no shortcut that replaces this work. Consistency compounds—slowly at first, then all at once—when you commit for six months and hold the line.

If this resonated, subscribe, share it with a fellow maker, and leave a quick review. Then tell us: what will you commit to doing consistently for the next six months?

Send a text

SPONSORS & DEALS

💼 View exclusive deals only for podcast listeners

***

WHEN YOU'RE READY

📬 Free Candle Business Supply List

🚀 #1 Candle Making Course

🧪 Mastering Wholesale Course

🧞‍♂️ Join the Inner Circle!

***

CONNECT

🐦 Free Facebook Group

📹 Subscribe on YouTube

📸 Connect on Instagram

***

SHOW LOVE

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify