In this episode of CACMChat: The HOA Life, host and communications manager, Celeste Huecias sits down with Jeff Farnsworth, CAMEx, CCAM-PM.ND, of Steward Property Services, Inc. to discuss the evolving state of professionalism in the community management industry.

From the lasting impact of first impressions to the day-to-day habits that define a true professional, Celeste and Jeff explore what it really means to show up in today’s workplace. They break down key areas like attire, email etiquette, and communication style, while also highlighting the small details that can make—or break—your professional presence.

Through a leadership lens, the conversation dives into how executives and decision- makers perceive professionalism, and how those perceptions can directly influence career growth and new opportunities. They also touch on where professionals tend to miss the mark, whether the industry has become too casual, and how individual actions contribute to the broader reputation of the field.

Whether you’re new to the industry or looking to sharpen your edge, this episode is packed with practical takeaways to help you elevate your professionalism starting today.

This episode is sponsored by BTC Bob Tedrick Construction Inc.

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AI is already changing how boards find and evaluate CAM firms—and it may be deciding who makes the shortlist before you even know you’re in the running.

In this episode, host Celeste Huecias sits down with John Leuterman of Big Rock Marketing to break down all things AI—from tools like ChatGPT and Perplexity to how they’re reshaping marketing in our industry.

From SEO and proposals to marketing and client service, they share what your company should be doing right now to keep up.

Whether you’re a CAM executive, part of a marketing team, or just keeping up with the digital landscape, this episode delivers practical tips on using AI—without losing what makes your firm unique.

Let AI do the busy work—your expertise is what wins business. Listen today!

This episode is sponsored by Big Rock Marketing.

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Links & Resources:
Visit us at www.cacm.org
To listen to other podcast episodes, go to https://cacm.org/podcast/
Follow us on social media: @cacmchat
LinkedIn: https://www.linkedin.com/company/cacm/
Facebook: https://www.facebook.com/CACMchat/
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Join us for a special conversation as Communications Manager, Celeste Huecias, sits down with Karen Conlon, MCAM, CACM’s first CEO. The two will explore the evolution of community management over the decades. From the early days of managing associations and communities without the tech tools we rely on today, to the modern landscape shaped by software, social media, and ever-changing regulations, Karen shares her unique perspective on how the profession has adapted and grown.

Celeste and Karen touch on the origins of CACM, the lessons learned from decades of advocacy, and the ways managers have modernized their approach to meet the needs of today’s communities. Whether you’re a seasoned manager or just starting out, this episode offers insights, stories, and advice on thriving in a role that continues to evolve.

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Links & Resources:
Visit us at www.cacm.org
To listen to other podcast episodes, go to https://cacm.org/podcast/
Follow us on social media: @cacmchat
LinkedIn: https://www.linkedin.com/company/cacm/
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