In this week's edition of Business Brew, Andy is joined by Aatif Hassan. Founder of Duke's Education, Aatif shares his remarkable story and the experiences that have shaped his worldview and his style of business.

It's an insightful and moving episode filled with powerful stories including his early struggles with dyslexia, the loss of his mother and son, and Aatif's journey from being expelled from school to serving in the British Army.

He also shares his love of brands such as Chelsea FC, The Natural History Museum and the royal family! This really is a great listen.

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In this week's edition of Business Brew, Andy is joined by "The Brandfather" himself John Murphy. John shares his love of Hob Nobs, Hovis and more in this episode of Dream Store Brands.

After his struggles at Dunlop to find a trade mark for the world's first run-flat tyre, Denovo, John set up his own brand naming company which he soon turned into the world's leading brand consultancy, Interbrand.

Since then he has built his own brewery and beer brand, St. Peter's, transformed the ailing gin brand, Plymouth Gin into a global premium brand, and now owns the men's barbers and grooming chain Ruffians.

It's a fascinating conversation with someone who has been at the heart of branding for more than 50 years and has a fair few stories to tell.

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No one can accurately predict the future. But we can all prepare for it. What lies ahead will be fast-moving, uncertain and filled with challenges – but also rich with opportunity for those bold enough to adapt and evolve. FutureShift is not a book of predictions. It’s a book about preparation, perspective, and purposeful action – for those determined to build the future, not simply react to it.

FutureShift - How business and brands prepare for what comes next is a brand new book from CIM management book of the year winner Andy Milligan and Louisa Clarke. In this special podcast, they discuss their inspirations for the book, their takeaways from their chats with top business leaders and their hopes (and fears) for the Future.

Get FutureShift wherever you get your books!

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