Integration Season is where growth becomes sustainable. Instead of chasing the next big thing, this season is about consolidating what you’ve built. Strengthening your systems, refining your offers, and stepping fully into the leader you’ve become. In this episode of Built to Flow, I explain what Integration is (and isn’t), how to recognize when you’re in it, and the core focus areas to work on so your growth doesn’t just happen, it lasts. You’ll hear real-life examples of what Integration looks like in different types of businesses and learn how to find the sweet spot between reflection and forward momentum.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Not sure what kind of support fits your business right now?

Listen to Your Strategic Next Step — a private podcast series designed to help you get oriented, understand your current season, and decide what kind of strategic support would serve you next.
→ Listen to the Private Podcast Series

Prefer to explore at your own pace?
Visit the Explore hub to choose from the podcast, blog, or YouTube channel.
→ Explore More Here

Interested in ongoing strategic support?
Learn more about the Built to Flow Lab, a long-term strategic advisory container for entrepreneurs building businesses that evolve with their life and capacity.
→ Learn More About the Built to Flow Lab

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree

Expansion Season is the time for launches, visibility, and forward momentum, but it doesn’t have to mean pushing yourself to exhaustion. In this episode of Built to Flow, I break down what Expansion really is (and isn’t), the signs you’re in it, and the core areas to focus on so growth feels aligned instead of overwhelming. You’ll hear practical examples of what Expansion looks like in different types of businesses and learn how to find the sweet spot where growth feels energizing and sustainable.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Not sure what kind of support fits your business right now?

Listen to Your Strategic Next Step — a private podcast series designed to help you get oriented, understand your current season, and decide what kind of strategic support would serve you next.
→ Listen to the Private Podcast Series

Prefer to explore at your own pace?
Visit the Explore hub to choose from the podcast, blog, or YouTube channel.
→ Explore More Here

Interested in ongoing strategic support?
Learn more about the Built to Flow Lab, a long-term strategic advisory container for entrepreneurs building businesses that evolve with their life and capacity.
→ Learn More About the Built to Flow Lab

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree

What if your business had a roadmap that actually flexed with your life—instead of forcing you into someone else’s plan?

In this final episode of the Foundations Series of Built to Flow, Heather Crabtree shows you how to bring everything together with your Flow Map: a living, season-aligned roadmap that helps you set priorities, make decisions, and move forward without burning out.

You’ll learn how to apply the ALIGN Method—Assess, Locate, Imagine, Ground, Navigate—to create a Flow Map that reflects your capacity, your values, and your current season of business. Heather also shares a real-life example of how a consultant simplified their offers, reclaimed their energy, and built a business that feels good again by using this exact process.

By the end of this episode, you’ll see why a Flow Map isn’t about rigid planning—it’s about building a business that flows with you through every season of life.

IMPACT NOTES

What a Flow Map is—and why it’s different from a rigid 90-day plan.

How to apply the five ALIGN steps (Assess, Locate, Imagine, Ground, Navigate) to create your Flow Map.

A practical example of how a consultant used a Flow Map to simplify, realign, and reclaim energy.

Why a Flow Map leads to rhythm, sustainability, and clarity in business growth.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Not sure what kind of support fits your business right now?

Listen to Your Strategic Next Step — a private podcast series designed to help you get oriented, understand your current season, and decide what kind of strategic support would serve you next.
→ Listen to the Private Podcast Series

Prefer to explore at your own pace?
Visit the Explore hub to choose from the podcast, blog, or YouTube channel.
→ Explore More Here

Interested in ongoing strategic support?
Learn more about the Built to Flow Lab, a long-term strategic advisory container for entrepreneurs building businesses that evolve with their life and capacity.
→ Learn More About the Built to Flow Lab

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree