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Get ready for a masterclass in premium house cleaning, team culture, and sustainable growth. On this episode of the Built Local Podcast, Clay Lawrence sits down with Jay Archer from Maid Brigade Jacksonville, a house cleaning company that aims to be the “Ritz Carlton of house cleaning.” Jay shares how Maid Brigade rebuilt its reputation after taking over a struggling operation, why taking care of employees first creates raving customers, and how innovation in cleaning helped them stay ahead before and during Covid.

Jay also breaks down the real-world shift from flyers and door hangers to Google and online reputation, plus how Review Harvest helped Maid Brigade go from about 110 Google reviews to 185 in just a few weeks.

If you run a home service business, cleaning business, or any local company trying to get more customers from Google, this episode is packed with practical takeaways.

https://www.maidbrigade.com/fl/jacksonville/
https://www.facebook.com/maidbrigade

About This Episode

Jay Archer and the team at Maid Brigade Jacksonville focus on high-end customer service, long-term staff retention, and an innovative “pure cleaning” process using electrolyzed water for degreasing and disinfecting. Jay explains how strong customer relationships, consistent teams, and a people-first culture create a cleaning experience that keeps clients for years and drives word-of-mouth growth.

This conversation also highlights why Google reviews matter, how customers search today, and how automation can help busy owners stay consistent without adding another task to the daily grind.

What This Episode Covers

•Why Maid Brigade positions itself as the “Ritz Carlton of house cleaning”
•How Jay rebuilt a business with a damaged reputation and declining sales
•The employee-first approach that creates long-term team retention
•“Pure cleaning” innovation with electrolyzed water and disinfecting systems
•The marketing shift from flyers to Google and online search
•How Review Harvest helped increase Google reviews fast
•Advice for first-year business owners: don’t quit, serve people well, stay consistent

⏱ Timestamps

00:00 – Introduction to Jay Archer and Maid Brigade Jacksonville
00:01 – “Ritz Carlton of house cleaning” positioning
00:03 – Employee-first culture and staff longevity
00:04 – Jay’s background in franchising
00:05 – Taking over a struggling Maid Brigade location
00:07 – First-year challenges and rebuilding trust
00:10 – Repairing reputation through customer relationships
00:12 – Marketing evolution: flyers to Google search
00:14 – “Pure cleaning” innovation and green disinfecting
00:16 – Being prepared before and during Covid
00:18 – Staff going above and beyond for clients
00:20 – Leadership team and internal operations
00:23 – Discovering Review Harvest
00:25 – Review automation and rapid review growth
00:26 – Advice for first-year business owners
27:59 – Final thoughts and closing

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

In this Built Local Podcast episode, Clay Lawrence interviews Bryan from Doo Doo Patrol in Anthem (Northern Phoenix) to break down how he launched on February 10 and grew to 179 recurring clients in under a year. Brian shares the exact systems he used to generate leads, follow up automatically, and build a brand that stands out in a local service business.

They cover what is working right now for pet waste removal businesses, including Facebook lead form ads, consistent posting in local Facebook groups, and how Brian uses GoHighLevel to run pipelines, automations, and even an AI chatbot that is closing customers while he is out scooping yards.

If you are building a home service business, starting a poop scooping route, or want a real world example of scaling with systems, this episode lays out the play by play.

https://doodoopatrol.com/
https://www.facebook.com/DooDooPatrol/?rdid=9dGgXsvp5cULvJ1k
https://www.instagram.com/doo_doo_patrol

What to Expect in This Episode

• Why Brian walked away from corporate after 27 years and bet on himself
• The launch plan he built while still working full time
• How he used Facebook ads plus daily Facebook group posting to grow quickly
• The follow-up process that turns leads into paying recurring customers
• How GoHighLevel pipelines, automations, and AI chatbots help close deals
• Upsells like deodorizing and sanitizing using Wysiwash
• Customer retention tactics, including communication, reliability, and “gate selfie” proof photos
• How Review Harvest helps automate Google reviews and support local rankings
• Brian’s plan to hit 400 customers by this time next year

Timestamp:
0:00 – Leaving a 27-year corporate career for poop scooping
0:26 – Meet Brian and Doo Doo Patrol in Phoenix
1:15 – Why he decided to bet on himself
2:08 – Preparing to launch while still working full time
2:49 – Official launch and transition period
3:38 – How the business grew fast early on
4:39 – Turning Facebook leads into customers
5:42 – Using GoHighLevel for follow up and automation
7:06 – Training AI to close leads automatically
8:15 – AI results while working in the field
8:56 – Monthly growth and client numbers
9:49 – Selling cars vs selling poop scooping services
10:49 – Common misconceptions about poop scooping
11:58 – Why pet waste removal is becoming normal
12:57 – Adding deodorizing and sanitizing upsells
14:10 – Creating ads and content consistently
16:00 – Branding trucks, uniforms, and logo
17:06 – Customer experience and retention strategies
18:36 – Reliability, communication, and consistency
20:03 – Growth goals for the next year
21:15 – Social media, SEO, and local search
22:16 – Review Harvest results and Google reviews
23:18 – Advice for new home service owners
24:33 – Final thoughts and encouragement

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

In this episode of the Built Local Podcast, Clay Lawrence sits down with Tim, the founder of Salute the Scoop, a fast-growing pet waste removal company based in Tomball, Texas. In just 10 months, Tim has grown his business to six figures, going from scooping yards part time to ranking at the top of Google in his service area.

Tim shares his raw journey from retail burnout and military service to building a profitable home service business with five kids at home and no financial safety net. He breaks down exactly how he got his first customers, what caused him to plateau, and the marketing strategies that helped him scale past 100 recurring clients.

This conversation dives deep into Facebook ads, yard signs, door hangers, Google reviews, and why community and humility played a massive role in Tim’s success. Clay also walks through how improving Google reviews and optimizing a business name helped Salute the Scoop jump into the top of the Map Pack.

Whether you run a poop scooping business, another home service company, or you’re stuck in a job you hate, this episode delivers practical lessons, real motivation, and honest insight into what it actually takes to build a local service business from scratch.

https://salutethescoop.com/
https://www.facebook.com/profile.php?id=61567841231032

🔥 What This Episode Covers

•How Tim grew Salute the Scoop to six figures in under a year
•Leaving a commission retail job with no savings
•Starting part time and going all-in with only 10–15 customers
•The mistakes that caused an early growth plateau
•Breaking through with Facebook ads, yard signs, and door hangers
•Why real photos outperform AI ads for local services
•Learning marketing from other industries like pressure washing
•How Google reviews compound growth and inbound calls
•Ranking #2–#3 in Google Maps within months
•Using Review Harvest to automate reviews and responses
•Building a business with a mission to help veterans
•Advice for anyone stuck in a job or business plateau

⏱ Timestamps

00:00 Meet Tim from Salute the Scoop
01:10 Why he started a poop scooping business
02:45 Starting part-time while working retail
04:00 Quitting his job with only 10–15 customers
05:25 Early marketing mistakes and hitting a plateau
06:45 Discovering Jobber, Review Harvest, and community
08:35 What finally broke the growth plateau
10:20 Facebook ads lessons that actually worked
12:10 Borrowing marketing ideas from other industries
13:15 Growth goals and doubling the business
15:00 Long-term vision to hire and help veterans
17:10 Experience using Review Harvest for Google reviews
18:55 Ranking higher in Google Maps
21:15 Advice for business owners feeling stuck
22:40 Final thoughts and wrap-up

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

Want an insurance agency that still answers the phone with a real human? In this episode of the Built Local Podcast, Clay sits down with Rob from Alan Duncan Agencies, a second-generation independent insurance agency in Titusville, Florida (Space Coast) that’s been serving the community for 37 years.

Rob breaks down what it takes to stay in business for decades, how they’ve grown mostly through referrals and reputation, and why Google reviews are a major lever for modern local business growth. He also shares real numbers showing how Review Harvest helped increase impressions and pageviews while reducing overall marketing spend, plus why reviews matter for team morale and employee recognition.

If you’re a local business owner looking to grow through trust, reputation, and community presence, this episode delivers real, practical insight.

https://www.allenduncan.com/
https://www.facebook.com/AllenDuncanAgenciesTitusville/

What You’ll Learn in This Episode

• How a local insurance agency has stayed profitable for 37 years
• Why human-first service beats AI, call centers, and phone trees
• How word-of-mouth and multi-generation referrals actually scale
• Why Google reviews directly impact trust, traffic, and revenue
• Real before-and-after numbers from improving online reputation
• How reviews boost employee morale and team culture
• When a lifestyle business should (and shouldn’t) focus on growth
• Why long-term businesses play the “war of attrition,” not shortcuts

⏱ Timestamps (23:48)
00:00 Human-first service (no chatbots, no phone trees)
00:16 Meet Rob + 37 years in business on Florida’s Space Coast
00:55 What Alan Duncan insures (home, auto, business, flood, more)
01:20 The origin story and how the agency started
02:24 Rob’s path: military, music, medical field, then back to insurance
04:35 How the agency grows after 37 years (mostly word of mouth)
05:13 Why Google reviews matter now more than ever
06:04 What Review Harvest does (reviews, responses, repurposing)
07:03 How Rob found Review Harvest
08:19 Human-first insurance service model explained
11:37 Where referrals actually come from
13:52 Growth plans for the next generation
14:48 Review Harvest results and traffic improvements
18:18 Simple daily review workflow
19:19 Reviews as a morale and culture tool
22:11 Long-term business advice from 37 years in operation

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

In this episode of the Built Local Podcast, Clay Lawrence sits down with Glenn Ferron, franchise owner of Woofies of Space Coast, to break down how mobile pet grooming is reshaping the pet care industry — and why franchising was the right move for him.

Glenn shares his transition from corporate leadership into entrepreneurship, how a franchise coach helped him align business with personal values, and why Woofies’ mobile grooming model stands out in a crowded market. The conversation dives into customer experience, community-driven marketing, mobile grooming misconceptions, and how Google reviews have played a major role in accelerating local growth.

This episode is a must-watch for anyone considering franchising, entering the pet care industry, or building a local service business with long-term vision and systems.

About Woofies of Space Coast
Website: https://www.woofies.com/space-coast

🔥 What This Episode Covers
• Franchise vs starting from scratch
• Why mobile grooming demand keeps growing
• Community-based marketing and local events
• Customer experience as a growth advantage
• Organic Google leads and Facebook group strategy
• How Woofies doubled down on reviews with Review Harvest
• Long-term outlook for the pet care industry

⏱ Timestamps
00:00 Franchise vs starting a business
00:21 Meet Glenn from Woofies
02:03 What Woofies does
03:17 Choosing the right franchise
05:34 Mobile grooming explained
07:22 Pet care demand trends
09:49 First year of franchising
12:31 Mobile grooming misconceptions
16:32 Why customers choose mobile grooming
18:26 Standing out in a competitive market
23:11 How Woofies gets customers
28:35 Reviews before Review Harvest
30:38 Advice for new users
32:21 Future of the pet care industry
35:43 Final thoughts

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

In this episode of the Built Local Podcast, Clay sits down with Campbell, owner of Junk Jockey and Bullseye Movers, to break down how a teen earning $8.50 an hour turned a simple Nextdoor post into a fast growing home service business.

Campbell shares the real story of grinding through college weekends, going all in during COVID when demand jumped 300–400%, and bringing his dad in as a 50/50 partner to help build real systems, SOPs, and structure. They also dive into why most moving companies struggle and how Bullseye wins with upfront expectations, over communication, and owning damage immediately.

You’ll also hear Campbell’s referral strategy that drives consistent leads without relying on Google Ads, plus what it’s been like using Review Harvest to rapidly grow Google reviews.

About the businesses featured:
Junk Jockey provides junk removal throughout the Atlanta area.
Bullseye Movers offers moving services across the lower 48 states, including local and long distance moves.

If you’re a home service business owner who wants to grow through better systems, referrals, and reputation, this episode is packed with practical insights you can apply immediately.

https://thejunkjockey.com/
https://www.bullseyemovers.com/
https://www.youtube.com/@UCKTIfpz0ew9VNtEDRoHq9Zg
https://www.instagram.com/thejunkjockey/


In this episode, viewers will learn:
•How Campbell started Junk Jockey as a teenager using Nextdoor and a rented trailer
•Why COVID became the growth turning point for the business
•The biggest lesson he learned about people, culture, and managing employees
•How a strong referral system can outperform paid ads for local services
•Why most moving companies struggle and how Bullseye Movers wins with communication and integrity
•Campbell’s long term vision to build a $100M legacy company
•How Review Harvest helped rapidly increase Google reviews through review reactivation

⏱ Timestamps
00:00 – Why Campbell questioned the college path
00:31 – Intro: Junk Jockey & Bullseye Movers
01:15 – Starting junk removal at 15 with Nextdoor
02:17 – Why junk removal made sense
04:25 – Weekend grind, college, and COVID growth
06:33 – The work people never see
08:51 – Marketing without ads: referrals & networking
10:32 – Cash referral system that compounds
12:35 – Winning partners with a “first job free” play
15:00 – When it became a real business
17:04 – Biggest mistakes and growing pains
20:18 – Why expanding into moving worked
24:25 – Why moving is so stressful (and how they fix it)
29:03 – The $100M long-term vision
32:27 – Review Harvest results and reputation growth
35:43 – Final thoughts & wrap-up

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

In this episode of the Built Local Podcast, Clay interviews Will from Vesta Foundation Solutions, a leader with 20+ years in foundation repair and waterproofing. Will has helped scale multiple home service companies from seven to eight figures, built high-performing teams, and created systems that keep businesses profitable even as they grow.

Will shares his path from contractor to CEO, including the hard lessons learned while scaling, managing money, leading people, and navigating the “black hole” where most service companies fail. He also talks about Construct My Future, his nonprofit that introduces students to the trades, and his latest venture, Performance.io, which helps contractors increase output and reward top performers.

Whether you're running a local home service business or scaling toward eight figures, this episode is packed with insights you won’t find anywhere else.

Website: https://www.vestafoundationsolutions.com/about-us/meet-the-team.html
Facebook: https://www.facebook.com/VestaFoundationSolutions/

🔥 What This Episode Covers

• Will’s story and how he entered the foundation industry
• Scaling home service companies past $1M, $5M, and $10M
• Leadership lessons that keep teams aligned
• Why most companies fail between $3M–$5M
• The marketing + sales strategy Will uses to grow consistently
• “Five-mile fame” and the importance of local reputation
• How Will scaled companies to $9M, $33M, and $77M+
• Using performance pay to boost productivity
• How Performance.io improves retention and culture
• Why Gen Z is a massive advantage to the trades
• Construct My Future and building the next generation
• How to build a culture that attracts great employees
• Practical advice for business owners trying to grow

⏱ Timestamps (Total: 55:30)

00:00 – Intro
00:45 – Will’s background
01:29 – What foundation repair is
03:01 – Will’s origin story
04:20 – Scaling first business to $9M
05:47 – Growing to $77M+ in Virginia
06:36 – Launching Vesta
08:00 – Early challenges
09:50 – Leadership lessons
12:00 – Understanding financials
14:00 – Money flow in the trades
16:08 – Scaling without losing profit
18:36 – Marketing strategy
20:29 – Why local beats national
22:42 – Will’s #1 marketing channel
24:35 – Doubt during early Vesta growth
26:14 – Building culture
28:00 – Why Will loves Gen Z
30:15 – Communicating across generations
32:35 – Training young workers
34:19 – Performance pay overview
36:53 – How Performance.io works
40:37 – Key metrics for crews
43:55 – Productivity increases
47:21 – Saving money with incentives
50:09 – Other departments using performance pay
52:00 – Construct My Future
54:10 – Final advice
55:30 – Closing

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

Clearview Washing has become one of the most respected exterior cleaning companies in the country — but it didn’t start that way. In this episode of The Built Local Podcast, Clay sits down with co-owner Fred Hodge Jr. to unpack Clearview’s 20-year journey from a single missed window cleaning appointment to an Inc. 5000 company serving New Jersey’s most prestigious homes and commercial properties.

Fred shares how his family built Clearview from the ground up, how they learned the trade before YouTube existed, and how they evolved into a brand known for elite service, strong culture, and smart marketing. He also breaks down their shift into commercial contracts, high-end residential work, and add-on services like holiday lighting and shrink wrapping — all while keeping a 90–95% employee return rate each year.

For any home service owner who wants to scale, hire better, get off the truck, or become a real force in their local market, this episode delivers tactical, proven advice from someone who’s actually done it.

About Clearview Washing
Website: https://clearviewwashing.com/
Instagram: https://www.instagram.com/clearviewwashing/
The Process CEO (Coaching by Fred & Christine): https://www.theprocessceo.com/

🔥 What This Episode Covers

• How Clearview grew from one missed appointment into a multi-million-dollar company
• What it takes to break into high-end residential and commercial cleaning
• The hiring process that keeps nearly every employee returning year after year
• Why LinkedIn is one of Clearview’s secret weapons
• How Fred built industry relationships that unlock huge commercial bids
• When and why to add services like holiday lighting or shrink wrapping
• How Clearview maintains world-class culture as a family-run business
• Practical actions any home service owner can take to scale faster

⏱ Timestamps

00:00 – Meet Fred Hodge
00:20 – Clearview’s services & specialties
01:00 – Shrink wrap: what it is & why it works
02:14 – How Clearview started
06:40 – Family roles in the business
10:00 – Learning the trade without YouTube
12:45 – Early SEO & local marketing
15:17 – Social media strategy & LinkedIn power
17:45 – Making the Inc 5000
19:07 – Hiring, culture, and keeping great employees
23:00 – Why owners get stuck on the truck
26:10 – Clearview’s multi-step hiring system
29:22 – Working with a spouse in business
35:25 – Upgrading content, branding, and lead gen
39:37 – Commercial vs. residential breakdown
45:00 – How Clearview earned commercial contracts
48:05 – Adding new services strategically
51:10 – Fred’s advice for home service owners