Glow For It didn’t just “do well” on TikTok Live, they drove 6-figures in revenue in a single live shopping stream. In this 5-minute masterclass, founder Daisy Kelly breaks down exactly how it happened and what every modern brand can steal from their TikTok strategy.

In this episode, we unpack:

• How Daisy turned community obsession into real-time purchase intent

• The TikTok LIVE moment that tipped Glow For It into 6-figure territory

• The structure of a high-converting TikTok Live Shopping session

• Why TikTok Shop is replacing traditional “influencer trips” for smart brands

• The mindset shift founders need to win in live commerce

If you’re a founder, marketer, or growth lead wondering how to turn views into live sales, this is your shortcut. Think of it as a behind-the-scenes launch debrief: no fluff, just what actually moved the needle.

CHAPTERS

00:00 Inside a Six-Figure TikTok Live

01:24 The First 60 Seconds: Hooking Viewers with a Giveaway + Hero Offers

02:24 The Offer That Made It Pop

03:40 Behind-the-Scenes Chaos

04:45 The Six-Figure Moment

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CONNECT WITH GLOW FOR IT

Glow For It TikTok: https://www.tiktok.com/@glowforitshop?lang=en-GB

Glow For It Instagram: https://www.instagram.com/glowforitshop/

FOLLOW US

Verity: www.linkedin.com/in/verityhurd/

Subscribe: www.youtube.com/@buildingbrandadvocacy

Instagram: www.instagram.com/building_brand_advocacy

TikTok: www.tiktok.com/@building.brand.advocacy

Influencer trips are dead and they’re killing your organic brand advocacy.

This episode is your permission slip to stop burning budget on one-off influencer posts and replace them with an advocacy engine that compounds over time and generates serious EMV.

In this advocacy masterclass, we break down a clear 3-step system to build organic brand advocates: the customers, creators, and community members who talk about you relentlessly without a pay cheque in sight. If you’re deep in your influencer strategy and unsure how to switch that to building real brand advocacy, this episode is for you.

In this episode, we cover:

• Why the traditional influencer marketing model is broken in 2026

• The 3 steps to building a customer-powered advocacy engine

• How to turn brand customers into high-impact brand ambassadors

• The difference between one-off “influencer trips” and scalable advocacy systems

• How to calculate EMV so you can prove ROI to your CMO, CFO, or board

If you want to build a brand that customers proudly talk about, this 3-step strategy is your new advocacy playbook.

CHAPTERS

00:00 Why influencer marketing is broken

04:29 The problem with influencer trips & brand dinners

06:10 Building an organic advocacy engine: map your brand network

07:41 Activating advocates: channels, CRM, and ROI of marketing to fans

11:14 The 3-part framework: Who → Activities → Rewards (airline loyalty lessons)

14:13 Advocacy is a feeling: experiences, founder hustle, and early community building

16:43 From influencer pyramid to advocate segments (pro vs amateur vs semi-pro)

19:23 Measuring real brand advocacy: real EMV, revenue, and content value

24:05 The most untapped opportunity: employees & retail teams as advocates

26:36 90-second tactical recap + wrap-up

🔔 Subscribe to watch our new episodes every Wednesday.

CONNECT WITH PAUL & VERITY

Paul: www.linkedin.com/in/paulkarcher/

Verity: www.linkedin.com/in/verityhurd/

FOLLOW US

Subscribe: www.youtube.com/@buildingbrandadvocacy

Instagram: www.instagram.com/building_brand_advocacy

TikTok: www.tiktok.com/@building.brand.advocacy

Most brands think they have a community, but they’re actively building an audience, not community engagement. In this week's episode, we dive into community building strategy with Sophie Miller, Founder of Pretty Little Marketer. Sophie reveals why relying on followers alone is a dangerous game for modern brands.

“If you don't build your community, someone else will define it for you”. We break down exactly how to transition from "broadcasting" to "building" and why community-led growth is the most defensible asset your brand can own in this era of digital marketing.

In this episode, you’ll learn:

• The exact 3-step system to build a loyal brand community.

• Audience vs. Community: The critical difference that most marketing teams miss.

• Why silence is a liability and how to take ownership of your brand narrative.

• How to turn passive followers into active brand advocates.

Whether you are a Social Media Manager or a Brand Director, this episode covers the marketing strategy you need to future-proof your brand.

CHAPTERS

00:00 Introduction to Sophie Miller

02:25 The Birth of Pretty Little Marketer

04:50 From Despare to Community Building

06:35 Strategic Growth and Community Engagement

13:22 Community Monetisation and Membership Launch

20:28 The Power of Community in Business

21:04 Navigating LinkedIn and Social Media

22:51 Building a Community-First Strategy

24:01 3 Pillars of PLM's Community

28:30 Measuring Community Success

33:30 Common Mistakes in Community Building

37:26 Final Thoughts and Community Advice for Brands

🔔 New episodes every Wednesday — subscribe so you never miss an episode.

CONNECT WITH SOPHIE

LinkedIn: https://www.linkedin.com/in/sophiealicemiller/

Instagram: https://www.instagram.com/sophiemillerrrr/

Pretty Little Marketer: https://www.linkedin.com/company/prettylittlemarketer/

FOLLOW US

Verity: www.linkedin.com/in/verityhurd/

Subscribe: www.youtube.com/@buildingbrandadvocacy

Instagram: www.instagram.com/building_brand_advocacy
TikTok: www.tiktok.com/@building.brand.advocacy