Glow For It didn’t just “do well” on TikTok Live, they drove 6-figures in revenue in a single live shopping stream. In this 5-minute masterclass, founder Daisy Kelly breaks down exactly how it happened and what every modern brand can steal from their TikTok strategy.

In this episode, we unpack:

• How Daisy turned community obsession into real-time purchase intent

• The TikTok LIVE moment that tipped Glow For It into 6-figure territory

• The structure of a high-converting TikTok Live Shopping session

• Why TikTok Shop is replacing traditional “influencer trips” for smart brands

• The mindset shift founders need to win in live commerce

If you’re a founder, marketer, or growth lead wondering how to turn views into live sales, this is your shortcut. Think of it as a behind-the-scenes launch debrief: no fluff, just what actually moved the needle.

CHAPTERS

00:00 Inside a Six-Figure TikTok Live

01:24 The First 60 Seconds: Hooking Viewers with a Giveaway + Hero Offers

02:24 The Offer That Made It Pop

03:40 Behind-the-Scenes Chaos

04:45 The Six-Figure Moment

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Glow For It TikTok: https://www.tiktok.com/@glowforitshop?lang=en-GB

Glow For It Instagram: https://www.instagram.com/glowforitshop/

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