In this captivating conversation, Zac O'Hara dives deep into the innovative ways he's deploying AI to transform daily operations at North Shore Masonry. As a hands-on operator who has immersed himself in emerging technology tools, Zac reveals what is possible when AI is strategically applied inside a construction business. Zac also addresses security concerns and speaks candidly about the real risks leaders must evaluate as AI becomes more powerful.

• How Mason AI is redefining productivity for a growing masonry company
• How Zac is embedding AI directly into his sales process to win overlooked opportunities
• Why reporting data is shaping bold hiring decisions
• How Zac evaluates and compares different AI models for specific use cases
• What executives must consider before integrating AI with core systems

Listen to the episode to learn more.

Learn more about North Shore Masonry here

Philip Sessions shares how a simple need for marketing help led him to build a business focused on virtual assistants for contractors. He explains why many contractors struggle with VAs and what must change for the relationship to work. Philip also shares best practices for managing virtual assistants and how contractors can grow without adding full time staff.

• Why most contractors hire virtual assistants the wrong way
• What tasks VAs handle best inside a construction business
• How to manage VAs for success
• Red flags to watch out for when working with VAs
• How support systems affect long term growth

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Learn more about Refined VA here.

Ken Combs shares how he went from a 19 year old laborer to leading a design build firm with more than $15 million in annual revenue. He reveals how he restructured his company for higher profit and increased efficiency. Ken also shares his results driven approach to operations, marketing, and the org chart he developed to support his team. He explains what had to change before the business could operate without his daily involvement.

• Ken's goal for slippage and grippage
• How to make the transition from in house labor to subcontracted teams
• The unique compensation structure Ken uses to create accountability
• When to bring design in-house
• How Ken successfully rebranded his company

Listen to the episode to learn more.

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