Break the Attribution Mold: Challenge Outdated Models to Drive Better Decisions
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Break the Attribution Mold: Challenge Outdated Models to Drive Better Decisions
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In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Madan Bharadwaj, Founder and CEO of M^2. M^2 is a marketing and attribution community and marketplace that helps professionals learn how to challenge outdated attribution models and make more informed marketing decisions. With a background in data science, Madan sets himself apart with his pragmatic approach to attribution.
Madan and Matt discuss approaches to working with clients, common attribution myths, open source MMM tools, and more. Learn how to see past attribution trends and use data to understand how to better market your business.
Learn more about post-purchase surveys with Fairing: https://fairing.co/
Follow Madan on LinkedIn: https://www.linkedin.com/in/madanbharadwaj/
Learn more about M^2: https://msquared.club/