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We unpack a life that moves from a controlling church and a 20-year marriage breakdown to rebuilding identity, reconnecting with kids, and transforming a web and SEO business by embracing AI. The throughline is simple: know your worth, stack steady habits, and turn threats into leverage.

• childhood inside a controlling church and early doubts
• leaving home, testing limits, and finding direction
• first web projects, creative technical career path
• marriage strain, erosion of self, choice to leave
• fatherhood at a distance and the long game
• getting fired by a life coach and finding therapy
• breathwork, lifting, and daily habits for stability
• redefining SEO as search everywhere optimization
• using AI to scale content and authority
• best year in business and renewed purpose

Visit uplift360.com.au to connect with Wes on web, SEO, and growth for construction businesses
Find Brandon at brandonheld.com for links, podcasts, and YouTube
Sponsor: Manly (MNLY) at getMNLY.com — send in your blood work and get personalized supplement packs

Their supplements have been developed by a team of Practitioners, men's health scientists, neuroscientists and peak performers. MNLY harnesses the power of blood analysis, machine learning, and AI to evaluate data from four essential components: Biological, Environmental, Nutritional, and Clinical analysis. By leveraging this advanced technology, they develop precise, evidence-based solutions that are tailored uniquely to each individual.

https://www.getmnly.com/

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We trace Alex’s journey from kid entrepreneur to corporate leader to founder of PodMatch, and share how a crash reshaped purpose, faith, and resilience. We also talk creator sustainability, paying podcasters, and why fitness and clear values fuel better work and better shows.

• early hustles, self-awareness, and supportive family
• the real estate crash and redefining rock bottom
• finding faith, community, and a path in corporate
• spotting podcast pain points and validating demand
• launching PodMatch to match guests and hosts
• sharing revenue with hosts to offset production cost
• creator sustainability, audience support, and patience
• standing firm on values without ego
• fitness as energy, focus, and leadership edge
• the principle that what got you here won’t get you there

Go to podmatch.com and sign up
Find Brandon at brandonheld.com for links, podcasts, and YouTube
Sponsor: Manly (MNLY) at getMNLY.com — send in your blood work and get personalized supplement packs

Their supplements have been developed by a team of Practitioners, men's health scientists, neuroscientists and peak performers. MNLY harnesses the power of blood analysis, machine learning, and AI to evaluate data from four essential components: Biological, Environmental, Nutritional, and Clinical analysis. By leveraging this advanced technology, they develop precise, evidence-based solutions that are tailored uniquely to each individual.

https://www.getmnly.com/

Support the show