The Strategic Blueprint for Healthcare Resilience & Alignment

In this season’s premiere, Branding Rx takes a deep dive into one of the most urgent challenges facing healthcare today: navigating the seismic shifts caused by the One Big Beautiful Bill Act (OBBBA). Far more than policy talk, this episode explores how practices can move from survival mode to sustainable clarity with the Brand Medic Method™—a framework born from personal tragedy and rebuilt as a prescription for systemic change.

We unpack the origin story behind the method, including the devastating loss that transformed grief into a blueprint for resilience. From there, we explore how practices can align their values, patient experience, and operations to weather regulatory upheaval while restoring joy to the work of care.

You’ll discover:

• Why alignment—not logos or ads—is the real foundation of a strong healthcare brand

• How the Ecosystem of Authority (roots, trunk, canopy, soil) creates stability and visibility

• Practical scripts for navigating tough OBBBA-driven conversations with empathy and confidence

• Financial tools like Impact Health Sharing and WOJE that safeguard both patient access and practice revenue

• How the Happy Practice Movement reframes resilience around alignment, joy, and wholeness

This isn’t branding as surface polish—it’s branding as survival strategy, growth engine, and cultural reset. In a time of chaos, clarity and compassion become the most valuable assets a practice can offer.

Brian Kurian joins me for a discussion about the importance of telling the right story, setting your practice apart, and trying to solve the issue of regulations, affordability, and a financially stable practice.

In this episode of the Branding Rx podcast, we are excited to introduce Brian Kurian, a seasoned mentor and the proprietor of Brian Kurian’s Business Services LLC. Specializing in sales training and copywriting, Brian has dedicated his career to empowering entrepreneurs to elevate their business practices. A proud alumnus of Central Michigan University with a Bachelor's degree in Entrepreneurship, Brian's passion for entrepreneurship sparked at a young age, evolving from childhood lemonade stands to a professional career coaching fellow entrepreneurs.

Brian's expertise uniquely bridges the often separate worlds of sales and copywriting. Understanding that most sales professionals lack fundamental copywriting skills and vice versa, Brian has positioned himself at the intersection of these fields. His comprehensive experience spans ghostwriting, blogging, freelance writing, and providing copywriting coaching across various industries, consistently delivering tangible results for his clients.

A firm believer in the transformative power of mentorship, Brian has developed the Copywriting FUNdamentals course, complete with a direct mentorship program. This program enables clients to work closely with him, gaining deep insights into crafting compelling messages that significantly boost product and service sales.

Clients appreciate Brian not only for his empathetic approach but also for his commitment to pushing them beyond their comfort zones. Attuned to their needs, Brian goes above and beyond what is typically expected of a coach, with a dedication to fostering lasting personal and professional growth. Join us as we delve into how Brian’s lifelong passion for sales and copywriting has equipped him with the tools to help entrepreneurs achieve unparalleled success.

Connect

LinkedIn: Brian-Kurian-84485384

Website: BrianKuriansBusinessServices.com

Instagram: @brian_kurian

Connect with Brian

Join us as guest Brigadier General (Ret.) Twanda 'Tia' Young, CEO of LT3 Leadership Solutions, delves into the essentials of leadership. Drawing on her extensive military experience, she shares insights into enduring leadership philosophies and principles that transcend industries. Discover how these strategies can foster improved work environments and enhance interactions from employees to patients.

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Widely regarded as one of the most empowering voices in motivational speaking today, CEO of LT3 Leadership Solutions, Brigadier General (Ret.) Twanda E Young is a highly sought-after keynote speaker, consultant, strategist coach, and executive-in-residence. Leveraging decades of professional experience as a distinguished senior executive in the military combined with a passion for empowering others, Twanda is a beacon, symbolizing leadership and a wealth of expertise in conflict resolution. She is on a mission to impact audiences and train businesses, corporations, organizations, and universities worldwide to understand better how to use conflict management skills effectively, which develops better leadership qualities and improves relationships.

SPEAKER | CONSULTANT | STRATEGIST | COACH | EXECUTIVE-IN-RESIDENCE

“Leadership is about knowing yourself… Cultivating Your Self-Awareness”

— Brigadier General (Ret.) Twanda E Young
CEO, LT3 Leadership Solutions

Connect Twanda Young

LinkedIn: Twanda-Young

Instagram: @TwandaYoung

Facebook: @TiaYoungLeads

Website: LT3Leads.com

Connect with Tia & LT3 Leadership Solutions

Resources

Dare to Lead Differently: Chew on This… 16 Bites for Bold Leaders

LT3 Leadership Solutions

Twanda “Tia” Young Bio

Thank you for listening... Branding-Rx.com