Couverture de Brand Damage with Krystina Repucci

Brand Damage with Krystina Repucci

Brand Damage with Krystina Repucci

De : Krystina Repucci
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Brand Damage investigates the moments when reputation collapses. Each episode performs a post-mortem on brands, influencers, and public figures who went from powerful to radioactive, and the delusions that destroyed them. Because brands don't just fail. They unravel. Hosted by Krystina Repucci.Krystina Repucci Economie Marketing et ventes
Épisodes
  • Monarchy Rebranded: The Crown After Empire
    Apr 14 2026

    The monarchy isn’t undergoing a transformation because it suddenly decided to modernize.

    It’s being forced into one.

    In this episode, we break down what happens when an institution built on distance is pulled into a system that demands constant visibility, and why that tension is starting to destabilize the entire structure.


    This isn’t just about tradition or relevance.

    It’s about something much more fundamental:

    what happens when a symbolic institution is forced to behave like content.


    We’re looking at:

    • The shift from inherited authority to managed relevance

    • Why “never complain, never explain” worked, and why it no longer does

    • The tension between visibility and mystique in a digital-first environment

    • The structural reality behind the idea of a “slimmed-down monarchy”

    • The role of narrative gaps, speculation, and social media in shaping public perception

    • And how attempts to modernize can either stabilize the institution, or quietly erode it


    This isn’t about whether the monarchy should change.

    That part is already happening.


    The question is whether it can adapt to a system that was never designed for something like this to survive.


    This isn’t a gossip piece.

    It’s a case study.

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    29 min
  • The Lively Delusion: Prestige, Entitlement, and Public Contempt
    Apr 7 2026

    Blake Lively was once the blueprint for effortless, California cool.


    So how did that image unravel so quickly—and so publicly?


    In this episode of Brand Damage, Krystina breaks down the rise and collapse of Blake’s carefully cultivated persona, from Gossip Girl-era aspirational icon to a series of increasingly uncomfortable public moments that exposed something very different underneath.


    From viral interview clips to the chaos surrounding It Ends With Us, to a lawsuit that didn’t land the way it was expected to, this is a case study in what happens when the “effortless” image starts to look a little too controlled.


    Follow for more episodes on brand, perception, and public image.


    www.branddamagepodcast.com

    instagram.com/branddamage.fm

    youtube.com/@BrandDamageFM


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    16 min
  • The Markle Industrial Complex: Branding, Backlash, and the Business of Becoming
    Mar 31 2026

    Meghan Markle isn’t failing because the category doesn’t work.


    She’s failing because the audience never agreed to her role in it.


    In this episode, we break down what we're calling The Markle Industrial Complex—a self-sustaining cycle of reinvention, explanation, backlash, and relaunch that has turned a personal brand into its own media ecosystem.


    We’re looking at:

    • why the fantasy doesn’t transfer,
    • what happens when aesthetic signaling replaces actual taste,
    • how repeated contradiction erodes credibility,
    • and why attention, visibility, and constant discussion don’t automatically translate into desire.


    At a certain point, the issue stops being perception.


    It becomes something simpler: The audience doesn’t believe the story.


    And when that happens, no amount of rebranding can fix it.


    Brand Damage is a series of reputation autopsies.


    New episodes weekly.


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    21 min
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