Today we learn the story about how one toothbrush helped drive big success for a conference. Phil Mershon is the director of experience at Social Media Marketing World and author of "Unforgettable: The Art and Science of Creating Memorable Experiences." He breaks down why most event planners reach for the checklist before they ever ask the real question: Why? He shares the stories behind unforgettable events, from the attendee who almost walked out to the credo that reshaped how he thinks about service at scale: "Do for one what you wish you could do for everyone."

Special Guest: Phil Mershon
Book: "Unforgettable: The Art and Science of Creating Memorable Experiences."
Follow: Phil Mershon | LinkedIn | Social Media Marketing World

HOST: The Books That Rule Podcast is hosted by:
Dane Golden, Paid Media Strategist
LinkedIn

Whether you're an advertising professional or a small business who needs to run ads to drive business, you'll be fascinated by this insider look at the advertising industry. "How Not to Hate Advertising," by Nick Sonderup, is a "how not to" book that looks at the best and worst of working in the industry of ideas that drives our economy forward.

Nick is a longtime Creative Director, now Co-Chief Creative Officer at Strawberry-Frog, which works with brands like Northwell Health, Four Leaf Credit Union, Jim Beam, Truist, Walmart, and Crowe, to name a few. The full name of the book is: "How Not to Hate Advertising: A Creative’s Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry."

Special Guest: Nick Sonderup
Book: "How Not to Hate Advertising"
Follow: StrawberryFrog | NickSonderup.com | LinkedIn
Buy it Today: BookShop.org | Amazon

HOSTS: The Books That Rule Podcast is hosted by:
- Dane Golden, YouTube Strategist and Campaign Manager
LinkedIn

Today we chat with Desiree Martinez about her new book, "Stop Marketing, Start Belonging."

Special Guest: Desiree Martinez
Book: "Stop Marketing, Start Belonging"
Visit MrsDesireeRose.com | Buy Direct | LinkedIn | Amazon

HOSTS: The Books That Rule Podcast is hosted by:
- Dane Golden, YouTube Strategist and Campaign Manager
VidAction.tv | LinkedIn