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Booked Out with Bre

Booked Out with Bre

De : Bre Cain | Virtual Assistant Wealth Coach
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Welcome to Booked Out with Bre: the podcast for virtual assistants ready to level up and founders building with team who refuse to choose between audacious ambition and a life they actually love.

I'm your host, Bre Cain, mama of three, unapologetic entrepreneur, and founder of a business built from my kitchen table and 4-year-old's bedroom with big energy and zero apologies.

I'm the founder of ICON & Lightning, a remote team agency that hand matches elite virtual assistants to founder-led businesses ... because the right team isn't an operational decision, it's a leadership identity. I'm also the founder of the VA Leadership Academy, where I've trained nearly 500 virtual assistants in the technical skills, emotional intelligence, and leadership identity it takes to become a truly strategic partner; not just a task doer.

Six years ago, I thought I had to choose. Mom or career. Present or ambitious. I went back to my 9-to-5 after my first baby and lasted three months before I realized my entire definition of success had shifted. So I bet on myself and built a business that now approaches $2M in just three years, scaled in part-time hours, alongside my kids, from home.

Here's what I know for sure: you don't have to choose.

You can have the booming business. The clients you're obsessed with. The school pickups, the slow mornings, the spontaneous yes moments. You can build a team that amplifies your vision instead of adding to your mental load. You can scale without sacrificing the life you built the business to protect.

This podcast is for the virtual assistant who's ready to stop trading hours for dollars and start leading like the strategic asset she already is. It's for the founder who's done doing it all alone and is ready to build a team that actually runs. And it's for every ambitious mama who was told to shrink ... and decided not to.

Expect candid conversations, zero corporate fluff, and the kind of real talk that makes you feel seen and activated.

💸Are you a VA ready to get booked out and level up? → Book a Free VA Mentor Call

🚀Are you a founder ready to build your dream team? → Book a Free Dream Team Design Session


Connect with Bre:
📸 Instagram: @heyitsbrecain

Copyright 2023 All rights reserved. Direction Développement personnel Economie Management et direction Parentalité Relations Réussite personnelle
Épisodes
  • 117. Beyond the Algorithm: Building a Scalable Virtual Assistant Marketing Strategy with Holli Fourniquet

    117. Beyond the Algorithm: Building a Scalable Virtual Assistant Marketing Strategy with Holli Fourniquet
    May 6 2026
    In this episode of Booked Out with Bre, I’m sitting down with the absolute marketing queen, Holli Fourniquet! Holli has spent 20 years in the marketing world—from wearing all the hats in the non-profit sector to managing million-dollar budgets for major destination agencies. She eventually hit a point where she was done building someone else’s dream and decided to launch Fifteen58 Productions so she could have the freedom to homeschool her son. I am so excited for you to hear her story because Holli is the perfect example of "savage" action—she literally launched her business and booked a client in just three days! She’s also joining us at VA Fest Live to lead a hands-on Marketing Lab. This isn't just about listening to a PowerPoint; it's a roll-up-your-sleeves workshop where she’s helping our attendees build out an actual marketing strategy that fits their specific business. Here’s what we dive into in this episode: Holli’s journey from high-level corporate marketing to building a business rooted in motherhood and homeschooling. Why cookie-cutter marketing plans don't work and how to create a strategy that actually feels good to you. The incredible story of how she launched her business in a single weekend. How she built The Launch Ladies, a powerful networking community where women actually do business with each other. The massive ROI of getting in the room at in-person events and how "fangirling" over someone can lead to deep friendships and professional partnerships. Why the value of a single session at VA Fest Live often exceeds the entire cost of the ticket. If you’ve been feeling overwhelmed by the "algorithm" and all the complicated marketing tactics out there, Holli’s perspective on simplification and intentionality is going to be a breath of fresh air. Get ready to be inspired to move fast and build a brand that stands out! Episode Outline: Introduction and welcome to the episode (01:43) Meet Holli Fourniquet: 20 years of marketing expertise and non-profit roots (02:44) The transition from million-dollar corporate budgets to fifteen58 Productions (04:46) Motherhood as a catalyst: The decision to homeschool and build a business (05:40) Ditching cookie-cutter marketing plans for a personalized virtual assistant strategy (06:42) What to expect at the VA Fest Live Marketing Lab (08:12) The power of moving fast: How Holli launched her business in just 3 days (10:30) Building community through The Launch Ladies networking group (11:00) Generating ROI through authentic connections and referrals (13:02) Simplifying the algorithm: Ditching the complex marketing tactics as a virtual assistant (19:33) The "fangirl to friends" transition: Real-life networking success (21:55) Analyzing the massive value of VA Fest Live for a virtual assistant (23:28) Where to find Holli and join The Launch Ladies community (25:42) Closing thoughts and next steps with Bre Cain (26:30) Connect with Holli: Launch Ladies Facebook Group: https://www.facebook.com/groups/thelaunchladies Done-for-you Marketing Strategy: https://fifteen58-productions.kit.com/products/biz-boost Social Media Audit: https://fifteen58-productions.kit.com/products/social-media-audit Brand Audit: https://fifteen58-productions.kit.com/products/brand-audit Website: https://www.fifteen58.com Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
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    27 min
  • 116. VA Spotlight: Finding Your Influence & Scaling Your Virtual Assistant Business with Meghan Braun

    116. VA Spotlight: Finding Your Influence & Scaling Your Virtual Assistant Business with Meghan Braun
    Apr 29 2026
    In this episode of Booked Out with Bre, I am sitting down with the amazing Meghan Braun, founder of The Marigold Collective and a true leader in the virtual assistant industry. Meghan’s story is a beautiful example of how identity work can take you from a "coordinator of chaos" to a calm, empowered Influence Architect. Meghan shares her journey from climbing the corporate ladder to realizing that her soul had a much higher calling. We talk about the transition from being a generalist virtual assistant to stepping into the role of a CEO, and how she used subconscious healing to stop attracting chaos and start building a business that supports her life as a homeschool mom and homesteader. Meghan is also one of our incredible speakers for VA Fest Live this June, and today she’s sharing a sneak peek into the "God nudges" that led her to the stage. Here is what I dive into with Meghan: How she left the corporate "girl boss" mold to find freedom in the virtual assistant world. The power of identity work and how changing her internal labels shifted her external reality. Why "influence" isn't about your follower count, but about your lived experience and authenticity. The "before and after" of her business once she moved from a generalist mindset to a CEO identity. How she navigates big business moves with the support of her husband and her faith. Why in-person events like VA Fest Live are the ultimate way to elevate your business into a new dimension. Meghan’s advice for any woman who feels like she’s trying to fit into a mold that isn't hers. If you are ready to stop playing small and start building a business based on your unique purpose and influence, you are going to love this conversation with Meghan! Episode Outline: Introduction: Meet Meghan Braun, founder of The Marigold Collective (01:40) The Influence Architect: Defining purpose and impact at scale (02:49) Meghan's corporate journey and the decision to walk away (04:41) Finding the virtual assistant industry through community and mentorship (05:40) The identity shift: Moving from generalist virtual assistant to CEO (06:00) From "Coordinator of Chaos" to calm leadership (08:37) The neuroscience of labels: How our brain finds what we focus on (09:55) What it really means to be an Influence Architect in the VA industry (10:32) The magic of getting in the room at VA Fest Live (13:20) Following the calling to apply for the speaker panel (14:51) Navigating partner support and communication in business (16:34) Why virtual assistant conferences are essential for professional growth (18:57) Finding yourself again outside the daily noise of motherhood (20:48) How to get your VA Fest Live tickets through Meghan (22:15) Connect with Meghan: Instagram: https://www.instagram.com/meghanatmarigoldcollective/ LinkedIn: https://www.linkedin.com/in/meghan-braun-26396148/ Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
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    23 min
  • 115. VA Spotlight: From Restaurant Manager to Creative Agency CEO with Naomi Birmingham

    115. VA Spotlight: From Restaurant Manager to Creative Agency CEO with Naomi Birmingham
    Apr 22 2026
    In this episode of Booked Out with Bre, I am sitting down with the incredible Naomi Birmingham! Naomi is the Creative Director and CEO of Desert Lux Creative Agency, and her story is one of the most powerful examples of what happens when you decide to stop playing small and start following your intuition. Naomi shares how she transitioned from a background in food service—literally starting as a dishwasher and working up to restaurant management—to building a high-level creative agency in just over two years. She is also one of our amazing speakers for VA Fest Live this June, and today we’re talking about the courage it takes to pivot, how to ditch the mom guilt, and why your early $300 virtual assistant roles are actually the launchpad for your million-dollar empire. Here is what I dive into with Naomi: How she went from zero industry experience to becoming a sought-after Creative Director for some of the biggest names in the industry. The conversation that changed everything: re-framing business as a place for play and showing your kids what is possible. Why she believes mentorship is a mirror for your own growth, not just a way to outsource your power. The "Dishwasher Mentality": why you should never be too good for an opportunity and how every role builds your expertise. How to transition from a general virtual assistant to a strategic thought partner and OBM. The power of brand psychology and why your visuals speak to your clients before you even open your mouth. A sneak peek into the sisterhood and "unhinged" content creation waiting for you at VA Fest Live in Minneapolis! If you are ready to expand your vision and build a brand that feels as good as it looks, you are going to love Naomi’s energy and wisdom. DM me on IG with the word "LLL" and I will share bonuses when you get your ticket through me! Episode Outline: Introduction: Meet Naomi Birmingham, Creative Director and CEO (01:34) Naomi’s journey: From restaurant management to Desert Lux Creative Agency (03:07) The power of starting with zero experience and an intuitive nudge (04:15) Mentorship as a mirror for your own virtual assistant leadership (05:33) Re-framing motherhood: Deciding that business gets to be playful and fun (06:40) Coexisting with business: How building from home allows you to be present (08:30) The virtual assistant trajectory: From $300 packages to creative direction (10:51) Why you should never be "too good" for an early career opportunity (13:16) The connection and community waiting at VA Fest Live in Minneapolis (16:25) Building sisterhood and filming unhinged content at live events (17:29) Realizing the humanity of the leaders you see in the online space (18:40) Courage and the necessity of constant testing and iteration (20:58) Thought leadership and creative direction within a virtual assistant business (22:36) Enjoying the messy middle and not rushing to the end goal (25:10) How to work with Naomi: Creative direction, retainers, and OBM services (27:27) Why every virtual assistant needs to take their branding seriously (30:00) Brand psychology and setting yourself apart in the online market (31:10) How to get your VA Fest Live ticket and bonuses: DM Bre Cain on IG with "LLL" (36:34) Closing remarks and next steps (34:43) Connect with Naomi: https://www.instagram.com/desertluxecreative/ Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.
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    35 min
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