What does it take for an AEC firm to get found? Not only through Google, but through AI-powered search?

In this episode of the Bold Brand Show, Josh Miles talks with Daniela Furtado, founder and CEO of Findable Digital Marketing, about SEO, generative engine optimization, social media and the changing digital landscape for architecture, engineering and construction firms.

Daniela explains why “good GEO is good SEO” and how AI tools use patterns across websites, social media, PR, directories, reviews and other digital sources to understand which companies to recommend. She also shares practical ways established firms can improve their visibility, beginning with one of the most overlooked tools in AEC marketing: Google Maps.

The conversation explores the relationship between brand positioning and search performance, common mistakes AEC firms make online, how to measure digital marketing effectively and why digital presence still matters in an industry built on relationships and referrals.

Daniela also discusses how Findable is using AI for content development, analytics and paid advertising—and why she expects the future of AEC marketing to feature more faces, more video and considerably more personality.

In this episode:

• The relationship between SEO, GEO and AI search
• How Google and AI platforms understand your firm
• Local SEO and Google Business Profile strategies
• Why clear positioning improves marketing performance
• Common digital marketing mistakes in AEC
• Tracking leads and setting realistic expectations
• Using content to support business development
• AI applications for analytics and paid advertising
• The growing importance of personality in AEC marketing

Daniela Furtado is the founder and CEO of Findable Digital Marketing, a Toronto-based agency helping architecture, interior design and construction firms across Canada and the United States get found online by the right people.

Learn more at Findable Digital Marketing

How are clients actually choosing AEC firms today? And what does that mean for your marketing and business development strategy?

In this episode of The Bold Brand Show, Josh Miles sits down with SMPS Foundation Trustees Sarah Kinard and Michele Raftery, FSMPS, CPSM, WELL AP, to unpack insights from the latest SMPS Foundation research conducted with FMI Consulting.

The conversation explores how the AEC industry is evolving, from relationship-driven selling and proximity-based networking to a more sophisticated, research-informed approach to marketing, branding, and client engagement.

Based on input from 200+ industry professionals and firm leaders, the research reveals how client expectations are changing, what marketing and business development teams need to do differently, and how AEC firms can position themselves to win more work in the years ahead.

If you're an AEC marketer, principal, or business developer, this discussion offers a rare look at the data shaping the future of the industry.

In this episode:

• How AEC client buying behavior is changing
• Why traditional relationship-based marketing isn’t enough anymore
• Key insights from the latest SMPS Foundation + FMI research
• What top-performing AEC firms are doing differently
• How marketing and BD roles are evolving inside firms

Subscribe at https://BoldBrand.show

On today’s episode, we’re chatting with Josh Roberts, President & Founder of Rainmaker AEC.

Josh is a nationally recognized professional coach, award-winning marketer, strategist, and short-list interview expert.

Josh has influenced many executives and project teams in the technology, construction, architecture, and engineering industries.

Josh brings a wealth of versatility with a deep background in creative multimedia design, stage and video production, leadership, and A/E/C marketing and business development coaching.

He has supported over 600 collaborative delivery pursuits for numerous high-profile clients helping win 70% of those projects worth over $52 billion throughout North America.

This experience has well-rounded his skill set to empower people to deliver their best performance during short-list interviews, on the biggest stages in corporate production, and other critical moments in business when you want to make an immense impact on your audience.

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Show Notes:

Exodigo
https://www.exodigo.com/

Kallaway on Open Residency
https://www.youtube.com/watch?v=VcqQmrGqthg

SMPS One-2-One Mentorship Program
https://www.smpscolorado.org/one2one-mentoring-program

Rainmaker AEC
https://www.rainmakeraec.com/
https://www.linkedin.com/company/rainmaker-aec/posts/?feedView=all

Josh Roberts
https://www.linkedin.com/in/josh-roberts-a4567aa/
https://www.instagram.com/rainmaker_303

Bold Brand
https://boldbrand.com/

Bold Brand on YouTube
https://www.youtube.com/@boldbrandllc