Date: February 19th, 2026

Summary: Kevin King discusses why Amazon sellers should stop writing AI prompts and start writing briefs, the five parts of an effective AI brief, the OpenClaw AI agent platform acquired by OpenAI, Prime Day potentially moving to June, and creating free Sponsored Brand Video ads.

Key Points Discussed:

• Why AI briefs outperform prompts for Amazon sellers
• The 5 parts of a brief that actually works: context, objective, constraints, reference material, and deliverable format
• How to create free Sponsored Brand Video ads using Amazon Creative Studio and Canva
• Amazon GMV growth and the shift toward third-party sellers
• OpenClaw: the open-source AI agent platform acquired by OpenAI and what it means for sellers
• Jay Margaliot's 5-Day AI Brand Ambassador Challenge
• Prime Day may be moving to June 2026
• Review velocity now more important than total review count for Amazon ranking

Links Mentioned:

• E-com Mastery AI Nashville (April 8-12) - Save 20% with code "Nashville"
• Free PPC Audit with Chris Rawlings
• How to Make Amazon Sponsored Video Ads in Canva Tutorial
• GetReviews - QR Code Review Funnels (15% off with code BDS15)
• OpenClaw Tutorial
• I Built a Team of 9 AI Agents to Run My Amazon Business
• Jay Margaliot's 5-Day AI Brand Ambassador Challenge ($97)

Hot Picks:

• TikTok wants your Amazon listings - list with Amazon URL now
• Shopify says they are best positioned for AI shopping
• Reminder: Amazon flat file templates expire next week
• Review velocity more important than # of reviews for Amazon rank

Stump Bezos Answer: By late 2025, Amazon's margin on selling physical products was close to 7%

Find us at BillionDollarSellers.com Follow me on LinkedIn.

Date: February 16th, 2026

Summary: Kevin King discusses a century-old copywriting trick that still drives conversions today, compares selling costs across platforms, reveals TikTok's hidden halo effect on Amazon sales, highlights the Great Compression in Amazon's marketplace, and shares tools for agency owners and micro-influencer marketing.

Key Points Discussed:

• The power of the word "these" in headlines and how open loops drive clicks and conversions
• How to apply Maxwell Sackheim's copywriting principle to Amazon ad headlines, A+ Content, and email subject lines
• Selling cost comparison across ChatGPT, Amazon, TikTok Shop, and Walmart
• TikTok's hidden halo effect: 62.5% of TikTok-driven sales convert on Amazon and retail, not TikTok Shop
• nReach's Agency Advisor GPT for Amazon agency valuation and exit planning
• Amazon now recommending competitors on listings with a "Frequently Returned" badge
• Stack Influence platform for automated micro-influencer product seeding
• Amazon's Great Compression: less than 2% of sellers now drive 50% of all US third-party GMV
• E-com Mastery AI event in Nashville, April 8-12

Links Mentioned:

• E-com Mastery AI - Nashville, April 8-12 (save 20% with code "Nashville")
• Workmagic TikTok Halo Effect Case Study
• Full Report from EcomCrew
• nReach Agency Advisor GPT
• Stack Influence Platform (10% off by signing up this month)
• Blueland Micro Influencer Case Study (13X ROI)

Hot Picks:

• Amazon's growth in Germany and UK outpaces US marketplace
• Walmart readies cross-border shipping to Mexico and Canada for sellers
• Amazon now beating eBay in Australia with 60 million monthly visits
• Google launches agentic commerce with Etsy and Wayfair
• Shopify's revenue rises 30% in 2025

Stump Bezos Answer: 69% of Amazon's total GMV ($830 billion in 2025) was driven by third-party sellers using Seller Central.

Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.