Couverture de Your Logo May Be Costing You Sales

Your Logo May Be Costing You Sales

Your Logo May Be Costing You Sales

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 Date: February 12th, 2026 Summary: Kevin King discusses how Chinese factories are going direct via TikTok Shop, why your brand logo may be hurting conversions, the AI shopping wars between Big Tech and Amazon, TikTok Shop's January leaderboard trends, and a new tool that lets you manage Amazon Ads through ChatGPT or Claude. Key Points Discussed: Chinese factories bypassing middlemen and selling direct through TikTok ShopHow TikTok discovery drives Amazon search traffic (halo effect)How to audit Amazon PPC campaigns using bulk files and pivot tablesTop 100 online retailers in Europe and the fragmented e-commerce landscapeTikTok Shop January leaderboard: mid-ticket beauty and apparel dominatingHector MCP: managing Amazon Ads data inside ChatGPT or ClaudeWhy descriptive brand logos outperform abstract ones for unfamiliar brandsAI shopping wars: Google, OpenAI, Shopify, and others teaming up against AmazonAnswer Engine Optimization as the next frontier for product discovery Links Mentioned: Ecom Mastery AI - Nashville, April 8-12How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables (The PPC Den Podcast)Hector MCP - Talk to your Amazon Ads data inside ChatGPT or Claude Hot Picks: QVC is on the brink of bankruptcyEstée Lauder sues Walmart.com over fake Chinese productsAmazon will KILL your business if you move from 1P to 3P Stump Bezos Answer: A record $29.1 billion is expected to be spent on Valentine's gifts this year. Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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