In this episode of Between me&you, Matt speaks with Anna Laird, strategy partner and people and culture lead at Stick and Twist, about her 20+ year marketing career and why she joined after burnout during COVID, bereavement, and an agency culture driven by selling head hours. Stick + Twist is built around value and impact, actionable strategy, and organisational readiness, with a flat, collaborative structure, heavy investment in training and coaching, and initiatives like the Stick and Twist Academy. Practical takeaways include two insight frameworks (the sieve and the mine), validating sources, and “story selling” to win stakeholder buy-in, plus sharing early and raw thinking and editing strategy to fit stakeholder needs.

In this episode, we are joined by Darren Harding, Director and Head of the Charity Division at Richard Place Dobson. Darren talks about his extensive experience working with charities, the complexities of accounting and financial management in the charitable sector, and the importance of strategic financial planning. We delve into the foundation he helped set up, the RPD Foundation, and its role in supporting charities. Darren also shares insights on turning financial management from a necessary cost into a vital investment for growth and impact, and provides practical advice on dealing with VAT, cybersecurity, and the importance of collaboration. Don't miss this informative discussion that's packed with valuable insights for charity leaders and financial managers.

In this episode of Between me&you, we explore the potential of Google Ad Grants in transforming digital strategies for charities. Matt is joined by Ollie, the founder of Farrer, an agency dedicated to enhancing the digital presence of charities. They discuss how charities can leverage Google Ad Grants not just for fundraising, but for valuable learning and testing. Ollie shares insights into the five-step process he uses to maximise the effectiveness of Google Ad Grants and debunks common misconceptions about these tools. Join us for actionable tips and expert advice to improve your charity's online impact.