Overview

What actually makes a clinic memorable?

In this episode, Michael is joined by Jason from Body Logics to talk about how he has grown the business from a small sports massage setup into four clinics delivering around 1,500 appointments a month.

A big part of the conversation is about what happens beyond the treatment room.

Jason talks about why he openly shares the P&L with his team, how he links progression to performance and patient feedback, and why he wants every person in the clinic to understand how the business actually works.

They also get into patient experience, reviews, referrals and Jason’s idea of turning patients into fans rather than simply trying to retain them.

There’s also plenty on the numbers behind the business, including self-funded versus insurance patients, retention, patient value, service mix, capacity and how Clinic Signal helps him see what is really going on across the clinics.

Show Notes

• Growing Body Logics from a small clinic to four locations
• Why Jason shares the P&L with his entire team
• Building a team that understands the business
• Turning patients into fans
• Why reviews and referrals matter so much
• Linking pay progression to performance and feedback
• Creating a clear path for clinicians to progress
• Patient experience as a growth strategy
• Retention versus simply chasing new patients
• Self-funded versus insurance patients
• Patient value, service mix and profitability
• Using Clinic Signal to understand capacity and performance
• Why time between visits matters
• Building towards a more multidisciplinary clinic

What You’ll Learn

• Why transparency can create better buy-in from your team
• How sharing financial data can change the way staff think about the business
• Why Jason values patient feedback so highly
• The difference between a patient, supporter and fan
• How great patient experience can drive reviews and referrals
• Why retention should not be looked at in isolation
• How performance-based progression can motivate clinicians
• Why clear expectations make pay conversations easier
• How to build a team that wants to stay and grow with the business
• Why patient value matters when making business decisions
• How service mix affects growth and risk
• Why time between visits can reveal capacity problems
• How Clinic Signal can help connect the numbers across the business
• Why patient experience, team culture and commercial performance are all linked

Who This Episode Is For

• Private practice owners growing a team
• Clinic owners trying to improve patient experience
• Businesses looking to build stronger team culture
• Practice owners struggling with retention and referrals
• Clinic owners who want their staff to understand the commercial side of the business
• Anyone trying to make better decisions using clinic data
• MSK businesses thinking about multidisciplinary growth

Guest Details

Jason Dodd - Owner, Body Logics

Jason is the owner of Body Logics, a group of four clinics based in North London.

After leaving a career in teaching, Jason took over the original Body Logics business and has since grown it from a small sports massage setup into a multi-site clinic delivering around 1,500 appointments a month.

His approach centres around transparency, patient experience and building a team that understands both the clinical and commercial sides of the business.

Jason is also focused on expanding Body Logics into a broader multidisciplinary model, while continuing to use patient feedback, team performance and business data to guide how the clinics grow.

Visit https://hmdg.co.uk for further information.

Follow Michael on LinkedIn. https://www.linkedin.com/in/mjschumacher100