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We share how a single home show became a live stress test for culture, a trust engine for brand awareness, and a framework for long-term ROI. We break down the before–during–after system, real-time coaching moments, and why touch points beat tactics.

• culture revealed under pressure, not perks
• production standards as living proof of quality
• authentic sales without scripts or pressure
• touch points compounding into trust and calls
• immediate vs long-term ROI from events
• the before–during–after event framework
• leadership visibility and service mindset
• real-time coaching on listening and qualifying
• meeting people where they are in the journey
• practical follow-up cadence and debrief habits

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Behind The ToolBelt has merged with the TC Backer YouTube Channel. Everything BTTB and TCB is now in one place. Go to the channel and subscribe.

https://www.youtube.com/channel/UCrj7GjAGEsAjOXEYKhh6FLQ/

Follow us on the TC Backer Facebook page as well as instagram

https://www.facebook.com/tcbackerconstruction

https://www.instagram.com/tcbacker/

Check out our podcast website to find your favorite app to listen to the Behind The ToolBelt episodes streaming now!

https://podcast.behindthetoolbelt.com

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We trace our beginnings at a local home show, where a scrappy Facebook Live and two cedar gazebos led to a lasting culture of service, team pride, and community impact. The story connects organic reach, workforce advocacy, and the launch of a new nonprofit.

• home show origin and the first Facebook Lives
• building and auctioning gazebos to fund Workforce Now
• discovering organic reach through watch parties
• how live, raw content forged team culture
• weekly rituals, recognition, and stacking wins
• expanding community events and drives across the year
• lessons on authenticity, leadership, and growth
• service in the York Builders Association and Workforce Now
• unveiling Hope Under Construction nonprofit
• invite to the home show and $10 raffle supporting trades

If you're going to the home show this week, come find us. Come buy some of those little red raffle tickets for 10 bucks a piece. If you don't want to buy one, donate. Share it out, take pictures, and spread the word. Subscribe to our YouTube channel and follow us on Facebook. We are streaming on all major platforms.

Behind The ToolBelt has merged with the TC Backer YouTube Channel. Everything BTTB and TCB is now in one place. Go to the channel and subscribe.

https://www.youtube.com/channel/UCrj7GjAGEsAjOXEYKhh6FLQ/

Follow us on the TC Backer Facebook page as well as instagram

https://www.facebook.com/tcbackerconstruction

https://www.instagram.com/tcbacker/

Check out our podcast website to find your favorite app to listen to the Behind The ToolBelt episodes streaming now!

https://podcast.behindthetoolbelt.com

Send us a text

We break down why comfort drains potential and how boring, lonely discipline leads to real growth. Personal stories, clear tactics, and a push to take full responsibility for your standards and actions.

• the hard stuff vs the highlight reel
• using discomfort as training
• discipline over motivation
• comfort unchecked becoming complacency
• full personal responsibility for outcomes
• rebuilding self-trust by keeping promises
• the invisible season where progress compounds
• leadership without titles through action
• action creating clarity, momentum, belief

Share this episode with someone who needs it, leave a review or shoot them a text message: This reminds me of you

Behind The ToolBelt has merged with the TC Backer YouTube Channel. Everything BTTB and TCB is now in one place. Go to the channel and subscribe.

https://www.youtube.com/channel/UCrj7GjAGEsAjOXEYKhh6FLQ/

Follow us on the TC Backer Facebook page as well as instagram

https://www.facebook.com/tcbackerconstruction

https://www.instagram.com/tcbacker/

Check out our podcast website to find your favorite app to listen to the Behind The ToolBelt episodes streaming now!

https://podcast.behindthetoolbelt.com