Send a text

We share how a single home show became a live stress test for culture, a trust engine for brand awareness, and a framework for long-term ROI. We break down the before–during–after system, real-time coaching moments, and why touch points beat tactics.

• culture revealed under pressure, not perks
• production standards as living proof of quality
• authentic sales without scripts or pressure
• touch points compounding into trust and calls
• immediate vs long-term ROI from events
• the before–during–after event framework
• leadership visibility and service mindset
• real-time coaching on listening and qualifying
• meeting people where they are in the journey
• practical follow-up cadence and debrief habits

Please leave a review. Give it a minute, go in there, give us a review

Behind The ToolBelt has merged with the TC Backer YouTube Channel. Everything BTTB and TCB is now in one place. Go to the channel and subscribe.

https://www.youtube.com/channel/UCrj7GjAGEsAjOXEYKhh6FLQ/

Follow us on the TC Backer Facebook page as well as instagram

https://www.facebook.com/tcbackerconstruction

https://www.instagram.com/tcbacker/

Check out our podcast website to find your favorite app to listen to the Behind The ToolBelt episodes streaming now!

https://podcast.behindthetoolbelt.com