Hire amazing offshore staff: https://cherryassistant.com
Work with South African talent: https://hirenile.com

Episode 40: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Phillip Stucki about turning a personal passion into a business, balancing entrepreneurship and family, building systems for sustainable growth.
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Phillip Stucki was a former Adidas employee who spent the last 10 years transforming building his fitness coaching business full-time. He is the founder of Proving Grounds and content creator of FitDad Phil.

Chapters

• 00:00 Background and Introduction
• 06:50 Challenges of Entrepreneurship
• 08:45 Understanding Client Goals
• 11:29 Balancing Family and Fitness
• 18:37 Working with an Appointment Setter
• 24:00 Final Advice for Aspiring Entrepreneurs

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

Hire amazing offshore staff: https://cherryassistant.com
Work with South African talent: https://hirenile.com

Episode 39: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Cecilia Arbelaez Perez (https://www.linkedin.com/in/ceciliaarbelaez87/) about what sales really looks like when you take the pressure, ego and stereotypes out of the equation.


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Cecilia Arbeláez Perez is a co-founder of Pulse Level Up, a fractional revenue enablement firm helping companies bridge the gap between sales strategy and day-to-day execution.

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Chapters

• 00:00 Introduction to Cecilia Arvelaez Perez
• 06:40 Challenges in Sales
• 23:42 Cultural Perspectives on Sales
• 25:34 Common Misconceptions in Sales
• 31:14 Integrating AI in Sales Processes
• 36:21 Team Structure and Specialization
• 46:00 Advice for Aspiring Entrepreneurs

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

Hire amazing offshore staff: https://cherryassistant.com
Work with South African talent: https://hirenile.com

Episode 38: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Vitalis Mutwiri (https://www.linkedin.com/in/vitalismutwiri/) about building an early-stage education technology startup, navigating limited resources, assembling a team, engaging education stakeholders, and finding the balance between AI and human reasoning.

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Vitalis Mutwiri is a Kenyan entrepreneur and co-founder of Eduyetu, an AI-powered EdTech platform using 3D models and augmented reality to make STEM education more visual, interactive, and accessible.

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Chapters

• 00:00 Introduction and Business Overview
• 06:30 Business Goals and Hiring Models
• 23:03 Education Technology and STEM Concepts
• 27:06 AI and Education

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.