New data from Edison Research suggest that audio consumption--that is, transmitted and broadcast audio, like podcasts and radio--might be determined by where a person lives.

The company's newest report suggests a difference in listenership for both podcasts and radio depending on whether the listener is predominantly urban, suburban or rural. And some of the results are surprising.

How do such data impact our approaches to podcast growth, or listener engagement or monetization?

This episode of Before, Behind and Between talks about these issues and how podcasters and radio producers alike might be affected.

World Radio Day is celebrated annually on February 13. The original UNESCO proclamation for World Radio Day happened in 2011, and in 2013 the UN General Assembly fully endorsed World Radio Day as an international observance.

This podcast, Before, Behind and Between celebrates World Radio Day 2024 by giving special recognition to radio as a precursor medium to podcasting as well as a form of expression that continues to inspire podcasters around the world.

This episode shares three World Radio Minutes, each produced by UNESCO, the United Nations Educational, Scientific and Cultural Organization.

For more information about World Radio Day, visit www.unesco.org/en/days/world-radio.

Any visit to Mexico seems incomplete without a Mariachi experience. It's one of those musical and visual spectacles that seems synonymous with one of the essences of Mexico. In fact, Mariachi has soared in popularity, as evidenced by the annual International Mariachi Festival in Guadalajara which attracts upwards of 500 Mariachi ensembles.

Our recent visit to Jalisco and Nayarit afforded us the opportunity to enjoy a superb Mariachi group performing to an enthusiastic and somewhat rowdy crowd (the audio of which remains in this podcast).

Enjoy this episode of Before, Behind and Between in which we feature Mariachi--a bit of our winter vacation in beautiful Mexico.