Épisodes

  • PCC Tools to Convert More Consults — with Catherine Maley, MBA (Ep. 325)

    PCC Tools to Convert More Consults — with Catherine Maley, MBA (Ep. 325)
    Sep 2 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ PCC Tools to Convert More Consults with training, CRM, and incentives that help coordinators boost bookings, surgeries, and revenue growth. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. PCC Tools to Convert More Consults into Surgeries Firstly, cosmetic patients today are sophisticated and skeptical. Additionally, they have endless information at their fingertips. Consequently, they shop around, compare surgeons, check reviews, scroll through before-and-after photos, and scrutinize your online presence before ever visiting your office. Therefore, your Patient Care Coordinator (PCC) is no longer just a “nice-to-have” role. Instead, it is a critical business driver. In fact, think of this role as your practice’s chief revenue officer. Moreover, a skilled PCC connects with prospective patients. Furthermore, they build trust, answer tough questions, and guide hesitant consumers from curiosity to commitment. For example, if the average surgical case is worth $10,000, closing just five additional surgeries per month adds $50,000. Consequently, this translates to $600,000 annually. Also, this does not include repeat treatments, referrals, or lifetime value from patients who return for additional procedures. However, marketing dollars are wasted if consultations don’t convert. In other words, spending $20,000 per month on ads and SEO is ineffective if your coordinator cannot build rapport, articulate your value, or confidently close. Therefore, the smartest practices invest heavily in their PCC. Specifically, they equip them with the right tools, training, and incentives to succeed.
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    33 min
  • Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA (Ep. 324)

    Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA (Ep. 324)
    Aug 22 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Next week, I’ll show how these strategies fit into a bigger retention and referral system. Then, it runs quietly in the background for you. So, get private early access: [Last Chance to Join the VIP Waitlist + Get the 5 Fixes Checklist] Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Why the Next 12 Months Will be Harder for Cosmetic Lead Gen In summary, this new episode of the “Beauty and the Biz” podcast explains why cosmetic practice lead gen will get harder over the next 12 months. Additionally, it is becoming more expensive.
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    26 min
  • Business Insights for Growth — with Catherine Maley, MBA (Ep. 323)

    Business Insights for Growth — with Catherine Maley, MBA (Ep. 323)
    Aug 14 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Business Insights for Growth — with Catherine Maley, MBA Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Business Insights for Growth Obviously, most surgeons excel in the operating room. However, many struggle to run their practice like a business. That’s why I discussed this with Candace Crowe on her “The Crowe’s Nest” podcast in the episode “Business and Marketing Strategies to Grow a Thriving Cosmetic Surgery Practice.”
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    38 min
  • Blueprint for 11 Location Empire — with Gaurav Bharti, MD (Ep. 322)

    Blueprint for 11 Location Empire — with Gaurav Bharti, MD (Ep. 322)
    Aug 8 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Gaurav Bharti, MD, shares the marketing blueprint for his 11 location surgical and med spa empire that spans across 5 states. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Blueprint for 11 Location Empire First, what does it take to grow a cosmetic practice from one location to 11? Next, how do you do it without private equity running the show? In this episode of "Beauty and the Biz," I talk with Dr. Gaurav Bharti. Moreover, he is a board-certified plastic surgeon and co-founder of HKB Cosmetic Surgery. Then, we cover the business strategies behind building a high-growth, surgeon-owned aesthetic empire.
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    50 min
  • What It Really Takes to Succeed in Beverly Hills — with Marc Mani, MD (Ep. 321)

    What It Really Takes to Succeed in Beverly Hills — with Marc Mani, MD (Ep. 321)
    Aug 1 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Marc Mani, MD, shares his insight and experience on what it really takes to succeed in Beverly Hills as a cosmetic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. What It Really Takes to Succeed in Beverly Hills Firstly, "What It Really Takes to Succeed in Beverly Hills" is more than just talent. Moreover, it’s about mindset, media, and marketing. On this week’s episode of "Beauty and the Biz," I interviewed Dr. Marc Mani. Indeed, he is one of L.A.’s top plastic surgeons, named by "The Hollywood Reporter" and featured by Gwyneth Paltrow on "Goop." Additionally, Dr. Mani shared how early TV exposure helped jump-start his career. Furthermore, he explained what media attention can—and can’t—do for your long-term success.
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    1 h et 3 min
  • Building a Private Practice in Sweden — with Andreas Lindahl, MD, PhD (Ep. 320)

    Building a Private Practice in Sweden — with Andreas Lindahl, MD, PhD (Ep. 320)
    Jul 25 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Specifically, on this episode of "Beauty and the Biz," Andreas Lindahl, MD, PhD, shares his journey, setbacks and successes on building a private practice in Sweden. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Building a Private Practice in Sweden Interestingly, in this week’s episode of "Beauty and the Biz," I speak with Dr. Andreas Lindahl. Specifically, he’s a board-certified plastic surgeon and Ph.D. who built a thriving private practice—even within Sweden’s socialized healthcare system.
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    45 min
  • Cosmetic Patients: What They Want and Why — with Catherine Maley, MBA (Ep. 319)

    Cosmetic Patients: What They Want and Why — with Catherine Maley, MBA (Ep. 319)
    Jul 17 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Specifically, on this episode of "Beauty and the Biz," Catherine Maley, MBA, talks about cosmetic patients, what they want, and why on Dr. Kim’s “You Are Beautiful” podcast. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Cosmetic Patients: What They Want and Why Recently, I joined Dr. Jae Kim on his "You Are Beautiful" podcast. Specifically, we discussed a topic we both care deeply about: the psychology of the cosmetic patient.
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    46 min
  • What You Can Learn from Doctor Miami’s Wild Growth — with Michael Salzhauer, MD (Ep. 318)

    What You Can Learn from Doctor Miami’s Wild Growth — with Michael Salzhauer, MD (Ep. 318)
    Jul 11 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Specifically, on this episode of "Beauty and the Biz," you’ll discover what you can learn from Doctor Miami’s wild growth and apply it to your own practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. What You Can Learn from Dr. Miami’s Wild Growth Certainly, you’ve likely heard of Dr. Miami. However, you may not know the business strategies that built his brand. This week on "Beauty and the Biz," I sat down with Michael Salzhauer, MD—also known as Dr. Miami. Specifically, he’s a board-certified plastic surgeon who created a high-performing practice in Bay Harbor Islands, Florida. Indeed, he’s not just a viral personality. Instead, he’s a sharp entrepreneur with a solid business foundation.
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    1 h et 2 min