📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ She was operating 3 days a week while juggling staffing, scheduling and everything else. Here's what she learned the hard way.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

First, what happens when you run a busy surgical practice and suddenly find yourself with just one full-time employee?

Indeed, that exactly happened to Dr. Katherine Hicks.

Specifically, she is a facial plastic surgeon in a solo practice in Greenville, South Carolina.

Also, she has operated this practice for the past four years. Consequently, three staff members left at the same time for different reasons. Meanwhile, she was operating two to three days a week. Additionally, she was personally handling scheduling, staffing, ordering and preoperative clearances.

Furthermore, she practically handled everything else.

However, although her practice was growing, she admits she made a mistake. Specifically, it is a staffing mistake that many plastic surgeons make. Namely, she waited too long to hire.

Recently, during our "Beauty and the Biz" conversation, Dr. Hicks explains her situation.

Particularly, she discusses why she was consistently one or two employees behind where she should have been.

Ultimately, we also get into several other topics:

• First, why keeping overhead too low can actually hold back growth.

• Second, the challenges of running a practice with your spouse.

• Third, how unclear reporting relationships confuse staff.

• Finally, why successful surgeons struggle to delegate.

Moving on, one point I emphasized is that surgeons are often perfectionists. Therefore, that mindset can become a real obstacle when it is time to grow.

Ultimately, your practice cannot grow if you are the person holding everything together. Moreover, if your team still depends on you to make every decision, this episode may help.

Specifically, it helps you recognize what is keeping you from operating more and managing less.

Furthermore, if you need help with staff accountability, reserve a Practice Performance Audit.

Thus, I can show you a foolproof system so you are never blindsided again.

Finally, reserve a Practice Performance Audit.

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Hick's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ Why more patient leads won't necessarily produce more surgeries.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Your patients aren't just buying a facelift, rhinoplasty, or tummy tuck. Instead, they're buying what they believe the procedure will do for their lives.

For example, they may want more confidence, greater happiness, or the freedom to look in the mirror and feel like themselves again.

Yet too many cosmetic consultations focus almost entirely on the procedure, the surgeon's credentials, and technical details. Although these factors matter, they aren't always what motivates patients to say yes.

During my talk at the AACS, I shared an important principle about converting consultations into booked surgeries: patients often make decisions emotionally before justifying them logically.

In this week's "Beauty and the Biz" podcast, I'm sharing how to apply this insight to convert more cosmetic consultations into booked surgeries.

You'll discover:

• Why impressive credentials aren't always enough to convince patients to commit.

• How to connect your surgical expertise to what patients actually want.

• Why emotional connections matter, even when patients approach decisions analytically.

• How to make your cosmetic consultation experience more compelling without sounding salesy.

Ultimately, your surgical skills may get patients interested. However, the way you communicate your value can determine whether they move forward with surgery.

P.S. Before investing in more patient leads, consider whether your practice has a conversion problem instead. After all, missed opportunities during consultations could be costing you booked surgeries.

To see what I mean, watch my 48-second video. Then, calculate what just three additional surgeries per month could mean for your practice.

Watch this short video I made for you →

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ Specifically, he focused on patient relationships, a strong team and growing on his own terms.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Truly, does building a bigger plastic surgery practice actually mean building a better business?

Clearly, that is not necessarily the case.

For instance, many surgeons assume growth requires a larger office, more employees, heavier advertising and more moving parts. However, a smaller and more intentional practice can give you greater control over your business and your personal life.

In fact, choosing a different path to growth was the main focus of my discussion with Dr. Justin Cohen, a facial plastic surgeon in McLean, Virginia, on this week's "Beauty and the Biz" podcast.

Previously, Cohen served as an Air Force surgeon, completed a facial plastic surgery fellowship and worked in a group practice. Eventually, he branched out to launch his own independent practice. Furthermore, he made unconventional decisions about how he wanted his business to expand.

Specifically, this episode explores several key strategies:

• First, why he resisted expanding too quickly.

• Second, how a small team can deliver a highly personalized patient experience.

• Third, why keeping overhead manageable matters more than maintaining outward appearances.

• Fourth, how his wife contributes to the business while maintaining her own career.

• Finally, why staff satisfaction and patient relationships drive long-term success.

Above all, I appreciated his willingness to question whether bigger is always better. After all, higher revenue does not automatically yield higher profit. Similarly, rapid expansion does not necessarily guarantee more personal freedom or peace of mind.

Consequently, Listen to How Dr. Cohen Is Building His Practice Differently.

P.S. Additionally, if you are considering expanding your practice, hiring more staff or investing in a larger facility, let us talk. Specifically, the Practice Performance Audit will help you evaluate your true goals and determine how to reach them.

Therefore, order your Practice Performance Audit today so we can identify gaps and prioritize what to improve first:

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Cohen's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ Learn how Dr. Nicholas Karter built his cosmetic practice without an existing patient pipeline.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Indeed, joining an established medical group often sounds like a shortcut to a full cosmetic schedule.

However, what happens when that group has no cosmetic patients to send you?

In fact, that exact scenario was the starting point for Dr. Nicholas Karter.

Specifically, this Connecticut facial plastic surgeon joined an ear, nose and throat group after completing his fellowship.

Although he enjoyed group financial security, he still had to build cosmetic demand himself.

Remarkably, he achieved his goal of becoming 100% Cosmetic in Only 3 Years.

First, he rebuilt an outdated website to attract digital traffic.

Next, he personally introduced himself to local med spa owners.

Gradually, he protected more of his weekly schedule for facial plastic surgery.

In turn, one dedicated day became two full days.

Then, two days expanded into three days.

Ultimately, he dropped general ENT work, followed by insurance and reconstructive care.

In addition, during our "Beauty and the Biz" podcast conversation, we discuss key takeaways:

• First, learn how he built a cosmetic practice inside an ENT group.

• Second, discover why a separate location and separate branding still did not solve the underlying fit.

• Third, explore what he learned from a business CEO before going solo.

• Finally, understand why his new practice grew faster than he anticipated.

Currently, he wonders whether he should have left the group sooner.

However, he recognizes that he may not have been ready to run the business back then.

Indeed, if your current setup feels comfortable but keeps pulling you away from the practice you want, his experience will give you plenty to think about.

P.S. Furthermore, is your practice growing in the direction you actually want?

Therefore, order your Practice Performance Audit today so we can identify gaps and prioritize what to improve first:

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Karter's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ Dr. Kaplan tracked what happened after he took over a San Francisco practice.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

To begin with, if a retiring plastic surgeon offered to sell you their practice, what would you actually be buying? Specifically, Dr. Jonathan Kaplan faced that exact question. Moreover, this board-certified plastic surgeon moved from Baton Rouge to San Francisco to purchase a clinic.

Initially, the practice featured an established location, injectable patients and an accredited operating room. Subsequently, they settled on a selling price of $191,000. However, Dr. Kaplan did not assume the retiring surgeon's patients would become his patients.

Then, five years later, he checked the numbers. Surprisingly, only 6.8% of the previous surgeon's patients had returned to see him at least once. Nevertheless, Dr. Kaplan calculated a 312% return on his investment. Ultimately, the "Would You Buy a Retiring Surgeon's Practice?" episode reveals exactly why the deal worked.

Indeed, the lesson is in the details:

• First, the operating room was an asset he could use immediately.

• Additionally, he could collect facility fees along with his professional fees.

• Finally, the seller priced the practice around its nonsurgical revenue without assuming the surgical patients would transfer.

Furthermore, Kaplan explains what he would question if a surgeon were buying a practice today. Particularly, he would scrutinize one priced largely on goodwill.

Unquestionably, buying a practice is one way to grow faster. Consequently, knowing the real assets and returning patient metrics is very useful. Therefore, this knowledge helps whether you are buying, selling or building your own clinic.

P.S. Incidentally, are you thinking about buying a practice or adding a new profit center? Also, my new book, "Beauty and the Biz Practice Growth Playbook," helps you assess your current services. Additionally, it helps you consider new revenue opportunities.

Finally, you can get your copy here.

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Kaplan's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ Interestingly, one of his best leadership strategies has nothing to do with compensation.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Certainly, Dr. Christopher Jeffries is a board-certified plastic and reconstructive surgeon. Additionally, he built a healthy two-location practice and med spa in Traverse, Michigan. However, he did not accomplish this success alone. Specifically, one concept stood out during this "How to build a stable team" "podcast" interview. Namely, he develops good people rather than expecting fully developed hires. For instance, his practice manager is a perfect case study.

• First, she started working at the front desk.

• Next, she moved into a medical assistant role.

• Then, she learned different areas of the practice.

• Eventually, she became his practice manager.

Furthermore, Dr. Jeffries made an interesting point about her career path. Otherwise, she probably would have left if they kept her in the original job. Instead, they consistently gave her new opportunities to grow. Truly, that is an important lesson right now. Currently, good employees are extremely difficult to find and keep.

Undoubtedly, retaining your best people is not always about paying them more money. Rather, it involves recognizing their full potential. Also, it requires giving them a clear path to advance. Therefore, take another look at your current staff. Ideally, do this before looking outside your practice for your next great team member.

Indeed, you might already employ an exceptional worker. Basically, they just need a bigger opportunity to shine. Ultimately, building a great practice means building a great team. Moreover, top doctors share their best lessons in "The Plastic Surgery Practice Growth Playbook". Consequently, they discuss hiring, developing and keeping the right people.

Finally, you can get your copy here.

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Jeffries' Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ Initially, he reduced the insurance volume first, and then he built the practice he actually wanted.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

First, Dr. Ravi Somayazula finished his plastic surgery fellowship with a perfectly reasonable plan. Specifically, he wanted to operate, work hard and eventually build a cosmetic practice in Houston.

Next, his wife asked how he planned to make that happen.

Unsurprisingly, his answer was simple. Basically, he was a fellowship-trained plastic surgeon. Therefore, the cosmetic patients would surely come.

However, her response was blunt. Explicitly, she stated, "You're an idiot."

Ultimately, that conversation became a turning point. Instead, Dr. Ravi reduced his insurance volume to make room to build. Consequently, he stopped dividing his attention among reconstructive surgery, hand surgery and his desired cosmetic work.

Amazingly, within two years, his practice went from 100% reconstructive to 100% cosmetic. Indeed, "He Went 100% Cosmetic in 2 Years" as discussed in this "audiocast".

Currently, he operates from his 25,000-square-foot building. Notably, this facility includes:

• First, "Body by Ravi Plastic Surgery and Associates" operates here.
• Secondly, "RISE Med Spa" is located inside.
• Additionally, a two-operating-room accredited surgery center provides surgical space.
• Finally, there is space for additional surgeons and complementary medical tenants.

Specifically, we talk about the focus, financial patience and leadership required to make that transition.

Moreover, we discuss why a busy solo surgeon can become trapped by success. Similarly, we explore what it takes to build something larger than one operating schedule.

Next, discover which work Dr. Ravi had to let go of first. Subsequently, the practice he wanted could successfully replace it.

Interestingly, one of his biggest growth lessons was not about surgery or advertising. Rather, it was learning to become a better leader. Ultimately, he learned to hire people with an ownership mentality.

Additionally, Dr. Ravi's experience is one of many examples of practice growth. Therefore, successful surgeons clearly think differently.

Recently, I collected the most useful lessons from 175 surgeon interviews. Consequently, you can find these insights in my new book, "Plastic Surgery Practice Growth Playbook."

Finally, you can get your copy here.

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Somayazula's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ Stephenie Poris, MD, explains how she built 2 locations in 5 years and here's a detailed account on how she did it.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Admittedly, many surgeons consider themselves poor businesspeople. However, this "Beauty and the Biz Podcast" guest rejected that limiting belief. Specifically, Dr. Stephanie Poris is a board-certified plastic surgeon. Currently, she operates a private practice in Orlando and Winter Park, Florida. Previously, she went directly from fellowship into private practice five years ago. Today, she has two locations. Additionally, she manages a thriving med spa and a growing team. Furthermore, she owns an in-house operating facility.

Nevertheless, her journey interested me the most. Initially, Poris lacked a large management team. Instead, she acted as the surgeon, owner and manager for four years. Also, she served as the IT person and handled everything in between. Consequently, this forced her to learn essential skills. First, she learned where the money was going. Next, she figured out practice operations. Then, she discovered how to hire and manage staff. Afterward, she evaluated risk. Ultimately, she recognized when to delegate.

Then, an unusual opportunity arose. Consequently, she doubled her staff and space almost overnight. Additionally, she gained an operating room. Unquestionably, such rapid growth brings risk. Moreover, it increases overhead and creates new headaches. Accordingly, we discuss everything in this week's "Beauty and the Biz Podcast." Undoubtedly, you will relate to this episode. Specifically, this applies if you want to grow without losing control of your practice. Importantly, Poris noted that surgeons are well-prepared for business leadership. Indeed, they are better prepared than they realize. Absolutely, I agree with her observation.

Finally, I built a quick calculator for surgeons. Specifically, you can see the value of three additional monthly surgeries. Therefore, calculate your potential revenue here:

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Poris' Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley