📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ She was operating 3 days a week while juggling staffing, scheduling and everything else. Here's what she learned the hard way.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

First, what happens when you run a busy surgical practice and suddenly find yourself with just one full-time employee?

Indeed, that exactly happened to Dr. Katherine Hicks.

Specifically, she is a facial plastic surgeon in a solo practice in Greenville, South Carolina.

Also, she has operated this practice for the past four years. Consequently, three staff members left at the same time for different reasons. Meanwhile, she was operating two to three days a week. Additionally, she was personally handling scheduling, staffing, ordering and preoperative clearances.

Furthermore, she practically handled everything else.

However, although her practice was growing, she admits she made a mistake. Specifically, it is a staffing mistake that many plastic surgeons make. Namely, she waited too long to hire.

Recently, during our "Beauty and the Biz" conversation, Dr. Hicks explains her situation.

Particularly, she discusses why she was consistently one or two employees behind where she should have been.

Ultimately, we also get into several other topics:

• First, why keeping overhead too low can actually hold back growth.

• Second, the challenges of running a practice with your spouse.

• Third, how unclear reporting relationships confuse staff.

• Finally, why successful surgeons struggle to delegate.

Moving on, one point I emphasized is that surgeons are often perfectionists. Therefore, that mindset can become a real obstacle when it is time to grow.

Ultimately, your practice cannot grow if you are the person holding everything together. Moreover, if your team still depends on you to make every decision, this episode may help.

Specifically, it helps you recognize what is keeping you from operating more and managing less.

Furthermore, if you need help with staff accountability, reserve a Practice Performance Audit.

Thus, I can show you a foolproof system so you are never blindsided again.

Finally, reserve a Practice Performance Audit.

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Hick's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ Why more patient leads won't necessarily produce more surgeries.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Your patients aren't just buying a facelift, rhinoplasty, or tummy tuck. Instead, they're buying what they believe the procedure will do for their lives.

For example, they may want more confidence, greater happiness, or the freedom to look in the mirror and feel like themselves again.

Yet too many cosmetic consultations focus almost entirely on the procedure, the surgeon's credentials, and technical details. Although these factors matter, they aren't always what motivates patients to say yes.

During my talk at the AACS, I shared an important principle about converting consultations into booked surgeries: patients often make decisions emotionally before justifying them logically.

In this week's "Beauty and the Biz" podcast, I'm sharing how to apply this insight to convert more cosmetic consultations into booked surgeries.

You'll discover:

• Why impressive credentials aren't always enough to convince patients to commit.

• How to connect your surgical expertise to what patients actually want.

• Why emotional connections matter, even when patients approach decisions analytically.

• How to make your cosmetic consultation experience more compelling without sounding salesy.

Ultimately, your surgical skills may get patients interested. However, the way you communicate your value can determine whether they move forward with surgery.

P.S. Before investing in more patient leads, consider whether your practice has a conversion problem instead. After all, missed opportunities during consultations could be costing you booked surgeries.

To see what I mean, watch my 48-second video. Then, calculate what just three additional surgeries per month could mean for your practice.

Watch this short video I made for you →

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ Specifically, he focused on patient relationships, a strong team and growing on his own terms.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Truly, does building a bigger plastic surgery practice actually mean building a better business?

Clearly, that is not necessarily the case.

For instance, many surgeons assume growth requires a larger office, more employees, heavier advertising and more moving parts. However, a smaller and more intentional practice can give you greater control over your business and your personal life.

In fact, choosing a different path to growth was the main focus of my discussion with Dr. Justin Cohen, a facial plastic surgeon in McLean, Virginia, on this week's "Beauty and the Biz" podcast.

Previously, Cohen served as an Air Force surgeon, completed a facial plastic surgery fellowship and worked in a group practice. Eventually, he branched out to launch his own independent practice. Furthermore, he made unconventional decisions about how he wanted his business to expand.

Specifically, this episode explores several key strategies:

• First, why he resisted expanding too quickly.

• Second, how a small team can deliver a highly personalized patient experience.

• Third, why keeping overhead manageable matters more than maintaining outward appearances.

• Fourth, how his wife contributes to the business while maintaining her own career.

• Finally, why staff satisfaction and patient relationships drive long-term success.

Above all, I appreciated his willingness to question whether bigger is always better. After all, higher revenue does not automatically yield higher profit. Similarly, rapid expansion does not necessarily guarantee more personal freedom or peace of mind.

Consequently, Listen to How Dr. Cohen Is Building His Practice Differently.

P.S. Additionally, if you are considering expanding your practice, hiring more staff or investing in a larger facility, let us talk. Specifically, the Practice Performance Audit will help you evaluate your true goals and determine how to reach them.

Therefore, order your Practice Performance Audit today so we can identify gaps and prioritize what to improve first:

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Cohen's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley